Men's Grooming in India
Euromonitor International
April 2021
MEN'S GROOMING IN INDIA
LIST OF CONTENTS AND TABLES
KEY DATA FINDINGS.................................................................................................................. 1
2020 IMPACT ............................................................................................................................... 1
Men’s grooming turns to decline due to COVID-19 lockdown ................................................... 1
Huge potential for growth in men’s grooming leads companies to invest ................................. 1
Gillette maintains its lead, but small start-ups also perform well ............................................... 2
RECOVERY AND OPPORTUNITIES .......................................................................................... 2
Rebound to growth in 2021 and beyond ................................................................................... 2
Continued growth expected for e-commerce ............................................................................ 2
Greater potential for growth in less mature categories ............................................................. 3
CATEGORY DATA ....................................................................................................................... 3
Table 1
Table 2
Table 3
Table 4
Table 5
Table 6
Table 7
Table 8
Table 9
Sales of Men’s Grooming by Category: Value 2015-2020............................ 3
Sales of Men’s Grooming by Category: % Value Growth 2015-2020 ........... 4
Sales of Men's Razors and Blades by Type: % Value Breakdown
2016-2020 .................................................................................................... 4
Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020 ........... 5
NBO Company Shares of Men’s Grooming: % Value 2016-2020 ................ 5
LBN Brand Shares of Men’s Grooming: % Value 2017-2020 ....................... 6
LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020 ........ 7
Forecast Sales of Men’s Grooming by Category: Value 2020-2025 ............. 7
Forecast Sales of Men’s Grooming by Category: % Value Growth
2020-2025 .................................................................................................... 8
© Euromonitor International
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MEN'S GROOMING IN INDIA
MEN'S GROOMING IN INDIA
KEY DATA FINDINGS
▪ Men’s grooming declines in 2020 due to COVID-19 restrictions, with fewer trips outside the
home leading to less concern about appearance, although variations in performance are seen
across categories
▪ In 2020, men’s grooming sees a 3% retail current value decline, falling to INR114.4 billion
▪ Price rises are seen in men’s shaving and men’s toiletries in 2020, but price declines in men’s
fragrances pull down average unit prices in the category overall, leading to a stronger current
value than volume decline
▪ Gillette India maintains its lead in men’s grooming in 2020, holding a 15% value share
▪ Men’s grooming is expected to see a current value CAGR of 9% (4% CAGR at 2020 constant
prices) in the forecast period
2020 IMPACT
Men’s grooming turns to decline due to COVID-19 lockdown
After witnessing retail volume and current value growth for most of the review period, men’s
grooming turned to decline by both measures in 2020. The arrival of COVID-19 in the country
and the resultant lockdown from March led to restrictions on movement, and many people
worked and studied from home. Home seclusion and a lack of work and social occasions
therefore resulted in declining demand for products such as men’s razors and blades, men’s
deodorants and men’s fragrances, as men felt less need to maintain a well-groomed look if they
were not going out. Conversely, men’s skin care and men’s hair care maintained growth and
provided some cushioning to the overall category, as the focus moved away from facial
grooming and smelling good to the maintenance of skin and hair.
The strongest decline in 2020 was seen in men’s fragrances, as these are seen as nonessential products, and were the first to be cut from consumers’ budgets, especially with the
economic impact of measures taken to control the virus and falling incomes. However, this
remained the smallest category in value terms, so despite seeing strong double-digit retail
volume and current value declines, this did not have such a notable impact on the category
overall, with the value growth in men’s shaving and toiletries offsetting some of the decline.
Huge potential for growth in men’s grooming leads companies to invest
Indian men used to be more than content with the bare minimum in terms of self-grooming.
Today, every Indian man has his own interpretation of style and individual grooming, and the
number of products used by men is expanding, approximating the range used by women.
Millennials and gen Z have realised that there is nothing wrong with daily grooming. The
trending icons of today have a strong influence on the grooming habits of men, including actor
Aamir Khan, cricketer Virat Kohli and other personalities which are attractive to the younger
population on social media platforms such as Instagram and Facebook. The younger generation
widely seeks to replicate the looks of their favourite idols, especially those in urban areas. Male
grooming therefore offers huge potential, due to drastic shifts in lifestyle and evolved grooming
routines amongst younger consumers.
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MEN'S GROOMING IN INDIA
Given the growth potential in men’s grooming, leading fmcg companies are eyeing a share of
the pie – mostly through investments and acquisitions. For instance, Marico picked up a stake in
online brand Beardo a few years ago, and in 2020 acquired the company. The brand sells beard
oils, beard waxes, soaps, and other facial hair products for men. It has actor Suniel Shetty on its
board of investors and actor Hrithik Roshan as brand ambassador, therefore appealing to a
wide audience. Meanwhile, Wipro’s investment arm picked up a stake in LetsShave in 2020.
Gillette maintains its lead, but small start-ups also perform well
Gillette India continued to lead overall men’s grooming in value terms in 2020, and extended
its share slightly thanks to its strong portfolio of products. Its main strength is in the largest
category, men’s shaving, in which it accounted for almost a third of value sales in 2020,
although it also has a small presence in men’s fragrances and men’s toiletries. It regularly
releases new products in men’s razors and blades to maintain consumers’ interest. For
instance, in 2019 the company launched Gillette Mach3 Start, which is an entry-level premium
system razor. Meanwhile, Vini Cosmetics took second place from Hindustan Unilever in 2020
due to its strong share growth in men’s deodorants and men’s fragrances, whilst Unilever saw a
share decline due to its poor performance in men’s toiletries, especially hair care.
Nevertheless, the rise of start-up brands in men’s grooming, such as Ustraa, The Man
Company, Bombay Shaving Company, Beardo and Happily Unmarried, has started to change
the competitive landscape and the way the beauty products industry has traditionally operated in
India. Backed by digitisation and leveraging rising internet penetration to target young urban
males, these start-ups proved increasingly popular in 2020, which contributed to an increase in
the share of the smallest players, included under “others” in this year.
RECOVERY AND OPPORTUNITIES
Rebound to growth in 2021 and beyond
In 2021, men’s grooming is set to see a rebound to growth in both retail volume and current
value terms. However, growth rates are not likely to return to those seen before the pandemic,
and although value sales are expected to recover to the pre-pandemic level in 2021, volume
sales are not predicted to reach this target until 2022. However, the rate of volume growth is set
to see a continuous rise throughout the forecast period. The performance in 2021 is expected to
be better than in 2020, as although the country saw a rise in infections at the start of the year
due to new variants of COVID-19, a massive vaccination programme is being rolled out. This is
expected to reduce the number of cases later in the year and lead to a return of confidence in
leaving the home and spending amongst consumers.
Given the potential in men’s grooming, more investments and acquisitions are expected over
the forecast period. Colgate-Palmolive invested in Bombay Shaving Company in 2018, and was
also part of its funding round towards the end of 2019. Furthermore, in January 2021 Reckitt
Benckiser entered this category by also investing in Bombay Shaving Company. This and other
investments in recent years are expected to contribute to changing the competitive landscape in
the forecast period and beyond.
Continued growth expected for e-commerce
E-commerce helped maintain sales in men’s grooming in India during 2020, and this channel
saw a strong increase in its share of distribution. This was partly due to COVID-19, as more
consumers were willing to try purchasing online due to their reluctance to visit busy store-based
retailers, preferring online ordering and home delivery. E-commerce is expected to continue to
© Euromonitor International
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MEN'S GROOMING IN INDIA
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play a key role in the performance of the category over the forecast period. As consumers return
to increasingly time-pressed lifestyles and demand convenience, they are expected to turn to
the most convenient ways of shopping. Meanwhile, the pandemic reinforced the need for brands
to have a digital presence, and most start-ups in the men’s grooming space were already D2C
brands. This was one of the major reasons why leading fmcg companies invested in these startups. However, other companies, such as Nivea, are creating their own e-commerce portals for
consumers. Omnichannel beauty specialist retailer Nykaa.com also set up a website exclusively
for men in light of growing demand, following in the footsteps of Amazon India, which also offers
a men’s grooming e-commerce store. Companies such as Myntra now also have men’s
grooming brands in their portfolios. As it becomes crucial for companies to be present across
multiple touchpoints for their customers, more established brands that have a traditional retail
model (distributor/stockist to retailer) could offer e-commerce.
Greater potential for growth in less mature categories
As men move beyond more basic beauty and personal care routines and become more
curious about grooming, opportunities exist across less mature categories. Men’s skin care is
set to see the strongest retail volume growth in the forecast period, along with dynamic current
value growth. Men in India are paying more attention to their looks, grooming needs and skin
care than ever before, and it will be essential for companies to find the gaps and tap into them.
Make-up-infused skin care products (tinted moisturisers/concealers), and face serums/masks
are areas which have not yet been explored by many companies in men’s grooming, and could
provide opportunities moving forward. Although men’s fragrances is also expected to see a
strong performance in the forecast period, this is mainly due to the strong decline seen in 2020,
and growth will be driven by recovery rather than notable growth. Volume sales are not
expected to reach the 2019 level until 2024. Although sales of premium products are not notable
in most men’s grooming categories, except men’s deodorants, there may be opportunities for
expansion in this price platform later in the forecast period as consumers’ incomes rise.
Certainly, premium men’s deodorants is set to see a better performance than mass men’s
deodorants which is an indication of potential.
CATEGORY DATA
Table 1
Sales of Men’s Grooming by Category: Value 2015-2020
INR million
Men's Shaving
- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
Men's Toiletries
- Men's Bath and Shower
-- Premium Men's Bath
and Shower
-- Mass Men's Bath and
Shower
- Men's Deodorants
-- Premium Men's
Deodorants
-- Mass Men's Deodorants
- Men's Hair Care
© Euromonitor International
2015
2016
2017
2018
2019
2020
38,384.5
7,086.5
31,298.0
29,851.3
4,396.9
-
41,128.7
8,022.0
33,106.7
33,725.0
5,100.8
-
43,974.5
8,848.3
35,126.3
37,940.0
5,796.7
-
47,218.6
9,795.0
37,423.5
42,419.7
6,512.0
-
50,330.0
10,754.9
39,575.1
47,139.6
7,304.6
-
50,770.2
11,336.4
39,433.8
48,110.1
7,844.3
-
4,396.9
5,100.8
5,796.7
6,512.0
7,304.6
7,844.3
15,439.4
358.8
17,004.1
415.5
18,985.9
473.9
20,930.7
547.2
22,916.4
623.1
22,121.2
608.1
15,080.5
4,378.9
16,588.6
5,070.8
18,512.0
5,730.5
20,383.5
6,488.1
22,293.3
7,266.7
21,513.1
7,690.4
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MEN'S GROOMING IN INDIA
-- Premium Men's Hair
Care
-- Mass Men's Hair Care
- Men's Skin Care
-- Premium Men's Skin
Care
-- Mass Men's Skin Care
Men's Fragrances
- Premium Men's
Fragrances
- Mass Men's Fragrances
Men's Grooming
Source:
Table 2
Passport
-
-
-
-
-
-
4,378.9
5,636.2
-
5,070.8
6,549.2
-
5,730.5
7,426.8
-
6,488.1
8,488.8
-
7,266.7
9,651.8
-
7,690.4
10,454.2
-
5,636.2
13,162.0
6,050.7
6,549.2
14,862.3
6,788.9
7,426.8
16,592.9
7,528.9
8,488.8
18,643.3
8,417.3
9,651.8
20,838.7
9,360.0
10,454.2
15,485.9
5,761.1
7,111.3
81,397.8
8,073.4
89,716.0
9,064.0
98,507.4
10,226.1
108,281.5
11,478.7
118,308.4
9,724.8
114,366.2
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Sales of Men’s Grooming by Category: % Value Growth 2015-2020
% current value growth
Men's Shaving
- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
Men's Toiletries
- Men's Bath and Shower
-- Premium Men's Bath and Shower
-- Mass Men's Bath and Shower
- Men's Deodorants
-- Premium Men's Deodorants
-- Mass Men's Deodorants
- Men's Hair Care
-- Premium Men's Hair Care
-- Mass Men's Hair Care
- Men's Skin Care
-- Premium Men's Skin Care
-- Mass Men's Skin Care
Men's Fragrances
- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
Source:
Table 3
2019/20
2015-20 CAGR
2015/20 Total
0.9
5.4
-0.4
2.1
7.4
7.4
-3.5
-2.4
-3.5
5.8
5.8
8.3
8.3
-25.7
-38.5
-15.3
-3.3
5.8
9.9
4.7
10.0
12.3
12.3
7.5
11.1
7.4
11.9
11.9
13.2
13.2
3.3
-1.0
6.5
7.0
32.3
60.0
26.0
61.2
78.4
78.4
43.3
69.5
42.7
75.6
75.6
85.5
85.5
17.7
-4.8
36.8
40.5
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
% retail value rsp
Disposables
Systems
Systems - Razors
Systems - Refill Blades
Other Razors and Blades
Total
Source:
2016
2017
2018
2019
2020
28.5
34.0
16.4
17.6
37.4
100.0
28.4
34.1
16.3
17.8
37.5
100.0
28.3
34.1
16.2
17.9
37.6
100.0
28.2
34.1
16.2
17.9
37.7
100.0
28.0
34.2
16.0
18.1
37.8
100.0
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
© Euromonitor International
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MEN'S GROOMING IN INDIA
Table 4
Passport
Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020
% retail value rsp
Body Care
Facial Care
Total
Source:
Table 5
2017
2018
2019
2020
5.8
94.2
100.0
6.3
93.7
100.0
6.8
93.2
100.0
6.7
93.3
100.0
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
NBO Company Shares of Men’s Grooming: % Value 2016-2020
% retail value rsp
Company
Gillette India Ltd
Vini Cosmetics Pvt Ltd
Hindustan Unilever Ltd
Malhotra Shaving
Products Pvt Ltd
Helene Curtis India
Ltd, J K
Vidyut Metallics Ltd
Marico Ltd
Baccarose Perfumes &
Beauty Products Pvt Ltd
McNroe Chemicals Pvt Ltd
Nivea India Pvt Ltd
Emami Ltd
ITC Ltd
Tarz Distribution India
Pvt Ltd
L'Oréal India Pvt Ltd
Menezes Cosmetics Pvt Ltd
Godrej Consumer
Products Pvt Ltd
VI John Group
Procter & Gamble
Hygiene & Health Care Ltd
Reckitt Benckiser
(India) Ltd
Titan Co Ltd
Nike India Pvt Ltd
Colgate-Palmolive India
Ltd
Beauty Concepts Pvt Ltd
Oriflame India Pvt Ltd
adidas India Marketing
Pvt Ltd
Mandom Corp
Hindustan Lever Network
Amway India Enterprises
Pvt Ltd
Avon Beauty Products
India Pvt Ltd
© Euromonitor International
2016
2017
2018
2019
2020
19.7
5.3
7.3
4.2
17.8
5.5
7.1
4.2
17.3
5.9
7.0
4.1
14.5
6.2
6.9
4.0
14.8
6.6
6.1
4.1
3.3
3.3
3.3
3.3
3.2
3.6
3.1
4.4
3.4
3.2
4.4
3.3
3.3
4.5
3.2
3.3
4.6
3.1
3.1
3.0
2.1
2.2
2.5
1.3
2.1
2.3
2.2
2.4
1.3
2.1
2.3
2.3
2.3
1.5
2.1
2.3
2.4
2.2
1.6
2.1
2.3
2.2
2.2
1.7
1.6
1.2
1.2
1.1
1.1
1.2
1.1
1.1
1.2
1.2
1.2
1.2
1.2
1.3
1.3
1.2
1.0
1.0
1.0
1.0
1.0
1.0
1.0
1.0
0.9
0.9
0.7
0.7
0.7
0.7
0.7
0.3
0.7
0.6
0.4
0.7
0.6
0.5
0.7
0.6
0.6
0.7
0.6
0.7
0.6
0.6
0.7
0.6
0.3
0.7
0.5
0.3
0.7
0.5
0.3
0.7
0.5
0.4
0.5
0.5
0.3
0.4
0.2
0.2
0.4
0.1
0.2
0.4
0.1
0.2
0.4
0.1
0.2
0.3
0.1
0.1
0.0
0.0
0.1
0.1
0.0
5
MEN'S GROOMING IN INDIA
Passport
Others
Total
Source:
Table 6
28.7
100.0
30.7
100.0
30.5
100.0
32.9
100.0
35.9
100.0
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
LBN Brand Shares of Men’s Grooming: % Value 2017-2020
% retail value rsp
Brand (GBO)
Fogg
Wilkinson (Edgewell
Personal Care
Brands LLC)
Gillette Mach3
(Procter & Gamble
Co, The)
Super-Max (SuperMax
Corp)
Gillette Vector
Plus (Procter &
Gamble Co, The)
Park Avenue
(Raymond Ltd)
Axe (Unilever Group)
Topaz
Set Wet
Wild Stone
Nivea Men
(Beiersdorf AG)
Emami Fair & Handsome
Laser
Engage
Garnier Men
(L'Oréal Groupe)
Old Spice (Procter
& Gamble Co, The)
Brylcreem (Unilever
Group)
Godrej (Godrej Group)
Gillette (Procter &
Gamble Co, The)
Old Spice
Aftershave (Procter
& Gamble Co, The)
Fair & Lovely Men
(Unilever Group)
VI John
Davidoff (Coty Inc)
Dettol (Reckitt
Benckiser Group Plc
(RB))
Parachute
Skinn
Axe Aftershave
© Euromonitor International
Company (NBO)
2017
2018
2019
2020
Vini Cosmetics Pvt Ltd
Gillette India Ltd
5.5
4.9
5.9
4.8
6.2
3.9
6.6
3.9
Gillette India Ltd
4.3
4.2
3.6
3.7
Vidyut Metallics Ltd
3.4
3.3
3.2
3.1
Gillette India Ltd
3.7
3.6
3.0
3.1
Helene Curtis India
Ltd, J K
Hindustan Unilever Ltd
Malhotra Shaving
Products Pvt Ltd
Marico Ltd
McNroe Chemicals Pvt Ltd
Nivea India Pvt Ltd
3.1
3.1
3.1
3.0
2.9
2.5
2.9
2.4
2.8
2.4
2.7
2.4
2.3
2.3
2.2
2.4
2.3
2.3
2.5
2.3
2.4
2.4
2.3
2.2
Emami Ltd
Malhotra Shaving
Products Pvt Ltd
ITC Ltd
L'Oréal India Pvt Ltd
2.4
1.7
2.3
1.7
2.2
1.7
2.2
1.7
1.3
1.1
1.5
1.1
1.6
1.2
1.7
1.3
Menezes Cosmetics Pvt Ltd
1.2
1.2
1.2
1.3
Hindustan Unilever Ltd
1.6
1.6
1.6
1.2
Godrej Consumer
Products Pvt Ltd
Gillette India Ltd
1.1
1.2
1.2
1.2
1.3
1.3
1.0
1.0
Procter & Gamble
Hygiene & Health Care Ltd
1.0
1.0
1.0
0.9
Hindustan Unilever Ltd
1.1
1.0
1.0
0.9
VI John Group
Tarz Distribution India
Pvt Ltd
Reckitt Benckiser
(India) Ltd
0.8
1.0
0.8
1.0
0.8
1.0
0.8
0.8
0.7
0.7
0.7
0.7
Marico Ltd
Titan Co Ltd
Hindustan Unilever Ltd
0.9
0.4
0.8
0.8
0.5
0.8
0.8
0.6
0.8
0.7
0.7
0.7
6
MEN'S GROOMING IN INDIA
(Unilever Group)
Nike Sport
Performance (Nike
Inc)
Palmolive for Men
(Colgate-Palmolive
Co)
Clear Men (Unilever
Group)
Others
Total
Passport
Nike India Pvt Ltd
0.7
0.7
0.7
0.6
Colgate-Palmolive India
Ltd
0.6
0.6
0.6
0.6
Hindustan Unilever Ltd
0.6
0.6
0.6
0.6
42.5
100.0
42.3
100.0
44.4
100.0
45.3
100.0
Others
Total
Source:
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 7
LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
% retail value rsp
Brand (GBO)
Wilkinson (Edgewell
Personal Care
Brands LLC)
Gillette Mach3
(Procter & Gamble
Co, The)
Super-Max (SuperMax
Corp)
Gillette Vector
Plus (Procter &
Gamble Co, The)
Topaz
Laser
Wilkinson
(Energizer Holdings
Inc)
Others
Total
Source:
Company (NBO)
2017
2018
2019
2020
Gillette India Ltd
13.8
13.8
11.7
11.3
Gillette India Ltd
12.2
12.3
10.8
10.8
9.7
9.5
9.4
8.9
Gillette India Ltd
10.2
10.3
9.0
8.9
Malhotra Shaving
Products Pvt Ltd
Malhotra Shaving
Products Pvt Ltd
Gillette India Ltd
6.9
7.0
7.1
6.9
4.8
4.9
5.0
4.9
-
-
-
-
42.5
100.0
42.2
100.0
47.0
100.0
48.3
100.0
Vidyut Metallics Ltd
Others
Total
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 8
Forecast Sales of Men’s Grooming by Category: Value 2020-2025
INR million
Men's Shaving
- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
Men's Toiletries
- Men's Bath and Shower
-- Premium Men's Bath
and Shower
-- Mass Men's Bath and
Shower
© Euromonitor International
2020
2021
2022
2023
2024
2025
50,770.2
11,336.4
39,433.8
48,110.1
7,844.3
-
50,476.1
11,659.4
38,816.7
50,194.9
8,241.3
-
50,627.2
12,060.9
38,566.3
53,330.0
8,685.0
-
51,077.4
12,521.9
38,555.5
56,940.0
9,181.4
-
51,692.3
13,018.6
38,673.7
60,853.6
9,688.0
-
52,449.3
13,547.4
38,902.0
65,079.8
10,170.4
-
7,844.3
8,241.3
8,685.0
9,181.4
9,688.0
10,170.4
7
MEN'S GROOMING IN INDIA
- Men's Deodorants
-- Premium Men's
Deodorants
-- Mass Men's Deodorants
- Men's Hair Care
-- Premium Men's Hair
Care
-- Mass Men's Hair Care
- Men's Skin Care
-- Premium Men's Skin
Care
-- Mass Men's Skin Care
Men's Fragrances
- Premium Men's
Fragrances
- Mass Men's Fragrances
Men's Grooming
Source:
Table 9
Passport
22,121.2
608.1
22,502.7
639.9
23,322.7
682.9
24,346.2
735.7
25,506.2
796.9
26,810.5
870.2
21,513.1
7,690.4
-
21,862.8
8,293.2
-
22,639.7
9,201.0
-
23,610.5
10,120.0
-
24,709.2
11,031.0
-
25,940.3
11,939.4
-
7,690.4
10,454.2
-
8,293.2
11,157.7
-
9,201.0
12,121.3
-
10,120.0
13,292.3
-
11,031.0
14,628.4
-
11,939.4
16,159.5
-
10,454.2
15,485.9
5,761.1
11,157.7
17,366.7
6,769.3
12,121.3
20,043.0
8,334.5
13,292.3
21,377.0
8,877.1
14,628.4
22,735.7
9,425.4
16,159.5
24,110.6
9,981.6
9,724.8
114,366.2
10,597.4
118,037.7
11,708.5
124,000.2
12,499.9
129,394.4
13,310.3
135,281.6
14,129.0
141,639.8
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025
% constant value growth
Men's Shaving
- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
Men's Toiletries
- Men's Bath and Shower
-- Premium Men's Bath and Shower
-- Mass Men's Bath and Shower
- Men's Deodorants
-- Premium Men's Deodorants
-- Mass Men's Deodorants
- Men's Hair Care
-- Premium Men's Hair Care
-- Mass Men's Hair Care
- Men's Skin Care
-- Premium Men's Skin Care
-- Mass Men's Skin Care
Men's Fragrances
- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
Source:
2020/2021
2020-25 CAGR
2020/25 Total
-0.6
2.8
-1.6
4.3
5.1
5.1
1.7
5.2
1.6
7.8
7.8
6.7
6.7
12.1
17.5
9.0
3.2
0.7
3.6
-0.3
6.2
5.3
5.3
3.9
7.4
3.8
9.2
9.2
9.1
9.1
9.3
11.6
7.8
4.4
3.3
19.5
-1.3
35.3
29.7
29.7
21.2
43.1
20.6
55.3
55.3
54.6
54.6
55.7
73.3
45.3
23.8
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
© Euromonitor International
8