SAIKOU CAMARA
MAN-423
Case Study: Tee Pack Spezialmaschin Market GmbH.
First of all, analyzing the case study of TeePack Spezialmaschin could give someone ways
and different perspectives to get the market analysis, relative customers/buyers, surveys and
methods that were applied. Based on that, one would be able to give relevant information and
analysis of this case.
Furthermore, I believe that there are a lot of things that the company should consider solving
from the list, among them: the market analysis, the customer feedback, the surveys from the
clients, what are the main expectations and develop a way for international competitions.
Finally, the relationship between the company and customers and loyalty.
To analyze the situation within the frame of marketing, the company should check the power
of the spezial maschine and the methods they are applying, whether it will really fit the
market and the potential purpose of the company. Equally important, to fit the sales and the
marketing department of the company.
Feedback from the customers should always be developed, because this is one of the most
useful ways to help the company understand them better, know their thoughts and their issues
that they are concerned about through surveys or feedback.
As part of solving the problems, you should also hear from customers who are/were not
satisfied with your product or service and solve it as soon as possible because through that
channel you can get them back and build trust and relationships with them. The expectations,
this should be developed based on the feedback or customer/buyers history in the company.
Finally, we should understand and develop relationships between the company and the
customer to try to get loyalty for the interest of the company, because they are the most
profitable clients and that help us give them special care and treatments.
Based on the information above, one could say that the strength of the company is still
powerful, they can still produce many products at a time and more importantly, the
partnership from the sister company can still help them in different ways. Weaknesses are
clear in the analysis because they need to solve the relationship barrier, loyalty and
expectations. Opportunities are there to venture into new markets, find loyal customers but at
the same time, the threat is that the field of competition is always available and new firms
with strong technology can overcome them easily.
To conclude, I believe that the company should check if their technological tools and
machines are fit for their purpose, I will recommend for them to know their potentials and
targets, if they are able to meet that I believe most of the problems would be solved. Consider
surveys and feedback from customers so that they will be able to build strong relationships
between the company and customers. Their technical teams should work together because I
have noticed COVID-19 measures have taken place, so they should know how to maintain
customers and their satisfaction during the pandemic.
Case Sturdy: LEGO and LEGO Friends.
To discuss and analyze the case sturdy and brand of LEGO, one would understand that the
brand has a specific targeted group more especially the children's age, the marketing
segmentations and their positioning. The development from LEGO to LEGO Friend, market
analysis, some of things that can be considered problems within the company will be
discussed, solutions and recommendations will be provided.
First of all, since around 2012 when the brand LEGO ventured into the market and gaave
high importance to the quality of their products given to the customers. The target market was
mainly to focus on children who consider playful and toys material.
The market segmentation should definitely focus on the group of ages between 5-12 and
design special products for them. The brand should always try to produce products that are
unique, good quality, attractive and affordable for children.
The targeting of the company should be specified, especially girls of age group segmented by
the company. The marketing strategy they use to get their target market customers must be
clear to really help them to attract those children to buy their products.These and few other
things LEGO should consider as problems to be solved within the company and I will add
some recommendations in my conclusion.
The market demand is relatively high, from my own perspective the company does not have
genda distinction within it, by then the focus was mainly for boys. As time went on, the
concept of pink and purple colors definitely triggered the female customers' attraction to
different levels for the company. Therefore, it was a very good idea for them to come up with
“Lego Friends”.
The strength is clear that they are very focused on a targeted and segmented age group, which
makes it easier for every company to know your customers and build connection
relationships. On the other hand, it would not be easy for LEGO to go outside the target
group, more limited than open. There is always this opportunity for LEGO to expand their
target market and products, but the amount of risk involved might threaten the company
unless they venture through hand in hand with other companies outside if not the risk is very
high.
The modern strategies are always better than the old ones simply because we live in the era of
technology, it is easy to influence and attract customers through the media. Quality product is
also a good strategy because that can bring “the swalo effect” for the company.
I will always recommend massive investment in technology, because it is the main tool that
can easily help companies in our generation. The marketing department can implement it and
reach more customers as quickly as possible.
Finally, after visiting the company’s website, they should also consider their prices, because
the products are mostly for kids. Hopefully, providing some lower cost prices will help due to
the inflation going on right now.
Case Study: Honda Jet
The Honda Jet tried to develop from the previous 15-20 years back under the management of
Fujino, who has successfully made a lot of technological improvements for the company. The
designing of the market model, the development of the aircraft test and plans to venture into
many other crafts and markets boost their methods and aims. In addition to that, the Honda
Jet flight testing around the world helped them to get a good model of well designed business
and acceptance of multi complexity.
On the other hand, there were some basic problems within the company, such as how to
understand the main factors that have an effective influence on their business especially on
sales, which criterias can the company use in order to attract and get more customers, which
market researches to be done to widen the market? etc.
The company must understand that within their markets trust and safety of passengers is very
important, air travel measures a lot of security points for the customers. Equally, the lower
cost price is also important because the competition is relatively high.
The strength could be the continuous development of technological tools and lower pricing as
well. The demand is also there, so they should try to fulfill the demands of the buyers. On the
other hand, the weaknesses include the narrow and limited air crafts and markets. While
opportunities are still there for expansion into new markets and crafts but nonetheless, the
threat might be the risk taken while venturing into those markets.
The strategy is to consider the safety of the passengers first, then try to earn trust and loyalty
from various customers. Secondly, they must be aware of the changes revolving around the
global market because based on that the demand will also change, and identify their
segmented customers. These methods can be used to widen their market, and also lower
pricing can attract and bring a lot of buyers for them. As I have mentioned, these are some of
my recommendations for the company to solve the basic problems within there.
Finally, after visiting the company’s website I have realized that the COVID-19 pandemic has
affected the aircraft industry, the number of passengers has reduced significantly which
affected the tickets on sales, and certainly the price has increased.