Tech Comm Template
Web Page Copy Deck
Web Page Copy Deck Template
Project / Site Name
Month 20YY
Version X.XX
Tech Comm Template
Web Page Copy Deck
Use this template to ensure that the web page has all the required copy elements, and that all copy is written to
standards, reviewed and approved. Create a copy deck for each web page in the assigned project. You can insert
additional subheadings, body copy blocks, and callouts as appropriate. Reviewers/Approvers can turn on track
changes to make revisions.
Client
Project Manager
Writer
Editor
Path to page:
Version
Actual page URL:
Page Element
Content
Meta title
Appears in the title bar of
the browser window
Meta description
Appears on the search
engine results page. Max.
160 characters.
Meta Keywords
[What terms are mostly like to be searched that should result in this page?]
Helps search engines find
the page. List relevant terms
Headline
[Short, punchy, action-oriented to lead the reader into the copy.]
Subhead
[Can be longer, should contain keyword]
Body
[Copy should reflect tone, brand message and a single objective for this page
that aligns with business goals]
Subhead
Body
Call to action
[What do you want the reader to do after seeing this content? Use active voice
and present the action in light of benefits]
Callout
[Page may have multiple callouts, which can provide additional details,
customer testimonials (social proof), related resources, etc.]
Footer / Tagline
[Memorable phrase that supports brand and website objectives]
Tech Comm Template
Web Page Copy Deck
Approvals
The approvals provide an audit trail for delivery of copy, as well as an indicator of next steps.
Title
Editor
Signature
Approval
Approved as is
Approved with changes
Not approved, resubmit
Project Manager
Approved as is
Approved with changes
Not approved, resubmit
Product Manager
Approved as is
Approved with changes
Not approved, resubmit
Other
Approved as is
Approved with changes
Not approved, resubmit
Date