Business Communication Today Fifteenth Edition Chapter 18 Building Careers and Writing Résumés Slide in this Presentation Contain Hyperlinks. JAWS users should be able to get a list of links by using INSERT+F7 Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Learning Objectives (1 of 2) 18.1 List eight key steps to finding the ideal opportunity in today’s job market. 18.2 Explain the process of planning your résumé, including how to choose the best résumé organization. 18.3 Describe the tasks involved in writing your résumé, and list the sections to consider including in your résumé. Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Learning Objectives (2 of 2) 18.4 Characterize the completing step for résumés, including the five most common formats in which you can produce a résumé. 18.5 Identify nine tips for creating a successful LinkedIn profile. Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Finding the Ideal Opportunity in Today’s Job Market • LO 18.1 List eight key steps to finding the ideal opportunity in today’s job market. Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Developing a Personal Strategy • Get Organized • Start Now and Stick to It • Look for Stepping-Stone Opportunities • Expect to Interact with Intelligent Technology • Clean Up Your Digital Footprint Before Applying Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Writing the Story of You • Your Passions • Your Skills • What You Bring to the Organization • Your Past Experiences • Your Goals • Your Leadership and Professional Talents Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Learning to Think Like an Employer • Quality of Hire – Your Ability to Perform – Your Overall Reliability – Your Motivation Level Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Researching Industries and Companies of Interest • Visit Company Websites • Talk to Customers • Start with the Riley Guide • Use Specialized Industry Websites • Peruse Periodicals and Newspapers • Visit Blogs, Podcasts, and Community Posts • Use Job-Search Apps Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Translating Your Potential Into a Specific Solution for Each Employer • Customize your résumé for each position • Relate your experience and skills to the specific needs of the position Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Attributes That Will Help You Stand Out in the Job Market (1 of 2) Core Business Skills Personal Qualities • Oral and written communication • Committed to excellence; dissatisfied with mediocrity • Communication with diverse audiences • Dependable and accountable • Information technology skills • Committed to something greater than oneself • Data literacy • Confident but not brash • Collaboration • Curious, driven to learn • Situation analysis and problem solving • Flexible, adaptable, and open to change • Time and resource management • Respectful and inclusive • Project management • Ethical; lives and works with integrity • Leadership • Positive, resilient, able to roll with the punches and recover from setbacks Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Attributes That Will Help You Stand Out in the Job Market (2 of 2) Core Business Skills Personal Qualities • Critical thinking • Sensitive to expectations of etiquette Blank • Self-reliant Blank • Proactive; taking initiative without waiting to be told Blank • Ambitious and goal-oriented Sources: Based in part on Alison Doyle, “The Top Skills Employers Seek in College Grads,” The Balance, 17 April 2018, www.thebalance.com; “Career Readiness Defined,” National Association of Colleges and Employers, accessed 30 May 2019, www.naceweb.org; Penny Loretto, “The Top 10 Work Values Employers Look For,” The Balance Careers, 15 March 2018, www.thebalance.com; Liz Ryan, “12 Qualities Employers Look For When They’re Hiring,” Forbes, 2 March 2016, www.forbes.com. Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Taking the Initiative to Find Opportunities • Identify and Target Companies of Interest • Contact Human Resources • Contact Company Representatives • Use Social Media • Describe What You Can Offer • Ask to Be Considered Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Building Your Network (1 of 2) • Reach Out to Your Classmates • Target Professions, Industries, and Companies • Use Online Sources and Social Media Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Building Your Network (2 of 2) • Join Student Business Organizations • Attend Industry Trade Shows • Participate in Volunteering Opportunities Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Practicing Network Etiquette • Learn About the People You Connect With • Don’t Overwhelm Network Contacts • Communicate Clearly and Succinctly • Respect Contacts’ Personal Information • Don’t Email Your Résumé to Strangers • Say “Thank You” When Someone Helps You Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Seeking Career Counseling • Individual Counseling – Career Planning – Job-Search Workshops • Job Fairs • On-Campus Interviews • Job Listings • Online Resources Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Avoiding Mistakes • Overlooking résumé errors • Misspelling the manager’s name • Arriving late for an interview • Posting something unprofessional • Completing forms incorrectly • Not doing your own research Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Planning Your Résumé • LO 18.2 Explain the process of planning your résumé, including how to choose the best résumé organization. Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. The Three-Step Process for Résumés Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Analyzing Your Purpose and Audience • Understand the True Function of a Résumé – Brief, Persuasive Message – Stimulate Interest; Get an Interview • Learn About Your Audience – Professions, Industries, Companies – Those Who May Be Reading Your Résumé Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Fallacies and Facts About Résumés Fallacy Fact The purpose of a résumé is to list all your skills and abilities. The purpose of a résumé is to pique employer interest and generate an interview. A good résumé will get you the job you want. All a résumé can do is get you in the door. Your résumé will always be read carefully and thoroughly. In most cases, your résumé needs to make a positive impression within a few seconds; only then will someone read it in detail. Moreover, it will likely be screened by a computer looking for keywords first—and if it doesn’t contain the right keywords, a human being may never see it. The more good information you present about yourself in your résumé, the better, so stuff your résumé with every positive detail. Recruiters don’t need that much information about you at the initial screening stage, and they probably won’t read it. Source: Randall S. Hansen and Katharine Hansen, “What Résumé Format Is Best for You?” QuintCareers.com, accessed 7 August 2010, www.quintcareers.com. Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Gathering Pertinent Information Employment Education Volunteer Dates and Duties Degrees and Certificates Offices Held Specific Accomplishments Related to Position Awards and Scholarships Presentations Given Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Organize Your Résumé Around Your Strengths • Typical Résumé Formats – Chronological – Functional – Combination Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Characteristics of Résumé Formats Chronological Functional Combination Emphasize Employment History Emphasize Skills and Accomplishments Blend Chronological and Functional Specific Information on Employers Show What You Can Do Highlight Capabilities Job Titles and Dates of Employment Emphasize Job Experience Highlight Education Significant Accomplishments Downplay Gaps in Employment Minimize Concerns Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Addressing Areas of Concern (1 of 2) • Slow Career Growth • Frequent Job Changes • Gaps in Work History • Inexperience • Overqualification Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Addressing Areas of Concern (2 of 2) • Long-Term Employment with One Company • Job Termination for Cause • Criminal Record Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Writing Your Résumé • LO 18.3 Describe the tasks involved in writing your résumé, and list the sections to consider including in your résumé. Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Keeping Your Résumé Honest • Education • Employment History • References • Criminal Records Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Adapting Your Résumé to Your Audience • Show How Your Capabilities Meet Business Concerns • Use the Same Terminology as the Employer • “Translate” Your Experience Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Compose Your Résumé • Use a Simple, Direct Style • Use Short Phrases, Not Whole Sentences • Start Phrases with Action Verbs • Provide Specific Supporting Evidence • Include Business or Technical Keywords Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Essential Résumé Elements (1 of 2) • Job-Specific keywords • Name and contact information • Introductory statement • Education Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Essential Résumé Elements (2 of 2) • Work experience, skills, and accomplishments • Activities and achievements • Personal data • References Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Completing Your Résumé • LO 18.4 Characterize the completing step for résumés, including the five most common formats in which you can produce a résumé. Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Revising Your Résumé Clarity and Ease of Finding Information Conciseness and Overall Length Top Skills Years of Experience Current Job Higher-Level Jobs Education Technical Jobs Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Choosing a Design Strategy for Your Résumé Do Don’t Keep Audience, Goals, and Resources in Mind Choose a Style Because It’s Trendy or Flashy Demonstrate Design Skills Deviate from Industry Norms Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Producing Your Résumé (1 of 2) • Design Elements for Effective Résumé – Clean – Professional Looking – Skimmable Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Producing Your Résumé (2 of 2) • Conventional Résumé • Plain-text File • Microsoft Word File • Online Résumé • PDF File Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Considering Photos, Videos, Presentations and Infographics Opportunities Challenges Social Media Discrimination Flexible Format Ease of Evaluation Multimedia Elements Habits of Recruiters Compelling Content Applicant Tracking Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Producing a Conventional Printed Résumé • Traditional: – Bring to Job Fairs, Interviews, and Other Events • Scannable – Website Submissions – Optical Scanning Systems for Keywords Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Creating Digital Files of Your Résumé Plain-Text File Word File PDF File Include Your Résumé in the Body of an Email Preserve Design and Layout Preserves Formatting Copy and Paste Sections Into an Application Form Ensure Computer is Virus-Free Files Less Vulnerable to Computer Viruses Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Creating an Online Résumé • Career Management Tool • Take Advantage of Social Networking • Provide Your Résumé to Employers Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Proofreading Your Résumé • Headings and Lists • Grammar, Spelling, and Punctuation • Double-Check and Run it By at Least Three Other People Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Distributing Your Résumé • Mailing Printed Résumés • Emailing Your Résumé • Submitting Your Résumé to a Website • Posting Your Résumé on Job Websites Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Building an Effective LinkedIn Profile • LO 18.5 Identify nine tips for creating a successful LinkedIn profile. Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Building a LinkedIn Profile (1 of 2) • Photo • Headline • Summary • Experience Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Building a LinkedIn Profile (2 of 2) • Recommendations • Featured skills • Education • Accomplishments • Volunteer experience and causes Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved. Copyright This work is protected by United States copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning. Dissemination or sale of any part of this work (including on the World Wide Web) will destroy the integrity of the work and is not permitted. The work and materials from it should never be made available to students except by instructors using the accompanying text in their classes. All recipients of this work are expected to abide by these restrictions and to honor the intended pedagogical purposes and the needs of other instructors who rely on these materials. Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved.
