International University of Business Agriculture and Technology (IUBAT)
Prepared for
Zahir Rayhan Salim
Senior lecturer, CBA, IUBAT
Course name: Entrepreneurship
Code: MGT-401 (B)
Prepared by
Maple Leaf
Students’ name
Daud Sharif (Group Leader)
Shuktara
ID
17202045
18202042
Submission date: 10/09/2020
Contents
Executive summary: ..................................................................................................................................... 2
Introduction:................................................................................................................................................. 2
Business Opportunities: ............................................................................................................................... 3
Proposed product/service idea: .................................................................................................................. 4
Food production ....................................................................................................................................... 5
The menu .................................................................................................................................................. 5
Feasibility Analysis: ...................................................................................................................................... 5
Product/Service Feasibility ....................................................................................................................... 5
Our suppliers ............................................................................................................................................. 6
Technical Aspects ...................................................................................................................................... 6
Financial projections ................................................................................................................................. 7
The List of equipment Assumption ........................................................................................................... 8
Pro Forma Monthly Income Statement of MLR- (2020) ........................................................................... 9
Pro Forma Balance Sheet of MLR- (2020) ............................................................................................... 10
Pro Forma Cash Flow of MLR- (2020) ..................................................................................................... 10
Ratio Analysis of MLR- (2020) ................................................................................................................. 11
Management........................................................................................................................................... 12
Assessing the business plan on social impact: .......................................................................................... 13
MLR Vision Statement............................................................................................................................. 14
MLR Mission statement .......................................................................................................................... 14
Business location and ownership: ............................................................................................................. 14
Business competitors: ................................................................................................................................ 15
Marketing strategy: .................................................................................................................................... 15
Exit strategy: ............................................................................................................................................... 15
Conclusion: ................................................................................................................................................. 16
1
Executive summary:
We are wanted to become entrepreneurs that’s why we choose this restaurant business plan and it
is a type of a “summary business plan”. Maple Leaf Restaurant (MLR) thinks that their business
plan plays an important role regarding of ours, a cuisine restaurant. Our proposed business plan
forecast approximately 10,00,000 BDT for the initial budget. And we will try to make the offer to
our customers' different types of unique service and food. That's why the customers will easily be
attracted to our restaurant day by day. Because we know many of the restaurants offer similar types
of food and service. If we do the same kinds of things, then we couldn't be successful in our
business sector. That’s why we must think very carefully before providing the food menu card and
service. One thing is that our restaurant will be well decorated, and our staff will be very friendly
to our customers. If we maintain this, then our restaurant business will become successful in a
short period. Another thing is that if we will decide the food price according to our customers'
desire price then it will more helpful for us to make the relation between owner and customer. We
also think about students, local people’s taste, and their financial ability. What type of foods they
are need and try to know their reasonable budget for it. Our selected restaurant place is Uttara
sector 15 we can also say Uttara Diya Bari. Uttara is now becoming the model town day by day.
Last but not least, we want to say that we will run the business very smoothly because we believe
that honesty is the thing that is very useful for any business that's why we are confident here. At
the same time, we believe, we will be successful in our business.
Introduction:
We are two friends Daud Sharif and Shuktara. And we are both university students of IUBAT. Me
and my friend is now in ten semesters. Daud Sharif means my major is HRM and my friend
Shuktara’s major is finance. We had a business plan last year. We want to start a restaurant
business. Because we want to gain the achievement in our life by doing our dream business. We
will do a restaurant business because food is now very important for us for surviving. Nowadays
if we think about our entertainment in the town area, we don't need to go very far away from home.
Our place is 15 no sector in Uttara near Santo Marium University’s new campus. And so many
schools are also there. We choose this place because the students could spend a nice time in our
restaurant for good food with their friends and family also. If we can serve a good service, then we
can easily earn money from it and run the business quickly. Recently people began to spend their
money and time in various sectors. If we do proper use of time than we can be a successful person
in our life. We also decided our restaurant name it is “Maple Leaf Restaurant” in short form MLR.
We know that every day a lot of restaurants appear in Dhaka city. We also know that we have a
lot of competitors in our business sector. But me and my friend thought that if we can provide
good service with unique value add for the customers and provide good quality food than we could
compete with our competitors with competitive advantage. We have a budget for starting our
business. The primary capital that we can afford is 10,00,000 BDT. If we can establish our business
then we could expand our business very soon to the entire divisional city of Bangladesh. We know
that everyone has their reasons for dining in a restaurant. We also know that in a good restaurant
2
we can do various types of things like we can celebrate our friends & family birthday, wedding
occasion, engagement party, and so many social things. We have a dream that in the future we
want to see our restaurant under the top five listed restaurants in Bangladesh. And our motto is “A
bite of fresh taste”.
Business Opportunities:
In our country the restaurant or food industry is a very competitive and large industry. Also, it
expenses a lot especially in such areas as Gulshan, Banani, Dhanmondi, etc. Because all these
locations are already having a huge number of restaurants full of rivalry. Nowadays the same
scenario has seen also in Uttara. It cost a lot to establish a business like these areas. That’s why to
get a fast mover advantage we have decided to run our business at sector-15, Uttara. Because this
location is very famous over the last couple of years but mostly here people found street food only.
Also, there is a lot of high-rise building is under construction and few days the earlier ShantoMariam University of Creative Technology closes its all campus and moved their permanent
campus over there, Atish Dipankar University of Science and Technology (ADUST) have a
permanent campus there, DPS STS School Dhaka, Senior Campus is there, etc. We choose this
place to take locational advantages over there. To minimize some fixed expanse at the beginning
stage, we think it will be an advantage for us.
If we think of our food industry area than we can easily say that the food industry is very popular
in our country at the same time it is now increasing day by day. if we think about our success in
the food industry then we must need a proper proven system. If we have a proper proven system,
then we can easily achieve our goal in this sector. if we don't have then we couldn't able to achieve
our goal. And it is the process of earning money and it creates also business opportunities.
We all are known that without food we can't live. Sometimes food can be a business opportunity.
The food industry is related to various organization which serves foods, beverages, etc. There are
various opportunities in the food sector like restaurants, cafes, grocery outlets, delivery services,
catering, vending machines, etc.
In our country the food industry demand is almost above average, that’s why the market has
become competitive. Starting of the food business side and challenging sector consumer wants
alternative things and we should not avoid these things in this way this business can be different.
Nowadays the people of Bangladesh are becoming more health-conscious than past. In this food
industry, the investors are now expected to see more healthy options in their food menu. Also,
owners of the business who are wanting to get in on the healthy foods trend now will be able to
capitalize on this trend's success.
3
Proposed product/service idea:
Maple Leaf Restaurant will offer a menu of food and drinks with a picture. There will be three
different ways to buy these items; table assistance at the eatery, takeout from the restaurant, and
delivery to home or office.
The primary products of Maple Leaf Restaurant will include the following
Menu (Assumptions)
Burger
Unique price- BDT (Assumptions)
Beef- small (115), big (210)
Chicken- Small (100), big (180)
Sandwich
Roll
Chicken- regular 150
Vegetable- 60
Beef- 100
Chicken- 80
Chicken- regular 210
Beef- regular 310
1 piece- 60, 2 piece- 110, 5 piece- 250
Regular- 120
Vegetables- regular 110
Beef- regular 210
Chicken- 150
Vegetable- regular 150
Single- 110
Double- 200
Mutton- single 210, double 400
Beef- single 150, double 280
Regular- 150
Regular- 90
Especial- 150
Chicken- 30 per piece
Beef- 45 per piece
Regular- 150
Small- 150
Big- 280
Small- 120
Big- 200
Regular- 150
Pizza
Chicken fry
French fry
Noodles
Fried rice
Chicken biryani
Mutton/Beef biryani
Chicken khichuri
Coffee
Chop
Pastry chocolate
Juice (apple, orange, mango, grape)
Lacchi
Faluda
4
Food production
Food creation and get together will happen in the kitchen of the restaurant. New vegetables, meat,
and dairy items will be utilized to make a large portion of the dishes without any preparation. The
chef and his associate helpers will practice strict standards of sanitation, quality production, and
presentation or packaging over the kitchen and service staff.
The menu
The Maple Leaf Restaurant eatery menu is moderate-sized, and moderate-low evaluated offering
an assortment of ethnic, worldwide, and nearby things with a typical topic – sound (low-fat, low
cholesterol, characteristic fixings), delightful, and natural. We will probably make the picture of
light fulfilling and still nutritious food.
Feasibility Analysis:
Product/Service Feasibility
Maple Leaf Restaurant (MLR) service style will either be fast-food, which offers food types that
range from the burger, sandwich, roll, pizza, chicken fry, French fry, noodles, fried rice, chicken
biryani, chicken khichuri, coffee, chop, pastry chocolate, juices, lacchi, faluda, sausages, salads
and other which has full course meals at value prices; or upscale, offering full-service meals with
low to medium level of price that means the reasonable price for the customers.
Our unique selling proposition (USP) Observing all the other restaurant's service and food quality
we came approach to a new plan of our unique selling, which is a hot dish (main course) that will
serve extraordinarily. Say, for example, our dishes will be kept hot constantly on the customer
table by using small stoves while they will be having their meals. Besides, this process is using
only a few hospitality outlets through like few countries of the world. Another process can be
flambeeing service according to customer demand; usually, this flambe service almost is not
available in any other restaurant in Bangladesh that’s why we going to choose this for MLR.
We are expecting that people will choose our restaurant that deserves the fair products that we can
provide. At the fairest payment possible, this can be accomplished by pricing our services
competitively and by providing a favorable, well-trained staff of professionals who will perform
their job correctly. Since we motivate our employees and are trained by a good example, apart
from this our interior decoration, ambiance, safety, and cleanliness may attract more consumers in
perspective.
Another aspect that we will make our restaurant unique will be the special price that will be offered
to students, which will be very attractive to them. Students will have to show their school or college
I.D card etc. Last but not least, we can provide some extra benefit to our regular customers those
who are visit MLR at least one time in a week like 10% off for their payment and that will make
them loyal customer for MLR.
5
Our suppliers
MLR will choose the following suppliers, depending on their ability to supply fresh products at
competitive prices in time and most of them are well known, good reputation, quick delivery, and
reliable.
➢
➢
➢
➢
➢
Butchery – Uttara sector-10 Kacha Bazar is well known for butchery
Dairy goods – Local dairy products (Milk vita products
Fruit and vegetables – Local greenery shops at Uttara sector-10
Whole foods – Local food suppliers from Uttara
Dry goods /Cleaning materials – Local good suppliers (Radhuni products)
All sales are to be a cash basis. On the other side; we apply for credit facilities, as far as the
payments to our suppliers are concerned. As the business is establishing so the suppliers accept,
40% on cash and 60% on credit. We hope that in the second year we win the trust of our suppliers
and extend our credit facilities.
Technical Aspects
This era is all about technology. These days with updated technology things have become too easy
to handle and organized. We can use some accounting software like- Troyee accounting software,
Amar Hisab Bangla accounting software, etc. for managing our accounting purpose. We will
install some modern advanced kitchen staff initially for attraction to our kitchen to the
advertisements and publicity purposes. Also, we will try to install initially few modern decorations
for our customers' extra attractions. When the respondents were asked if they are aware of the
technology or not every one of them is happily answered that they are using the Facebook group,
WhatsApp group instantly chat to organize events and it’s to handle everything. Yet these days
there are several websites which give us professional service to work out the planning properly.
Yet everything will be done digitally even in a more organized way. We can take our orders
through a simple mobile app like- Foodpanda, Pathao food, etc. Even get then orders though using
mobile calls directly. After this, we can provide our service also using these ways and MLR
believes that makes more customer satisfaction.
6
Financial projections
Sources and uses of funds statement
Initial capital 10 lacks BDT
Daud Sharif- 65% of capital: 650,000 BDT from family support
Shuktara- 35% of capital: 350,000 BDT from family support
Funds statement
700000
600000
500000
400000
300000
200000
100000
0
INITIAL CAPITA (BDT)
Daud Sharif
Shuktara
7
The List of equipment Assumption
o Dish washing machine
o Refrigerators
o Gas Chula/stoves
o AC
o Grill stove
o Deep fryer
o Boiler
o Microwave
o Tables
o Chairs
o others decorator equipment
8
Pro Forma Monthly Income Statement of MLR- (2020)
Revenue
360000
Raw Materials (4800*30)
144000
Rent expense (FC)
20000
Employees salary (FC)
80000
Advertising/Marketing
expense (VC)
15000
Utilities (VC)
35000
Depreciation (FC)
6000
Income tax expense per
month (15%)
9000
Net Income
(300000)
51000
9
Pro Forma Balance Sheet of MLR- (2020)
Description
Taka
Taka
Asset
Current asset
150000
Long term asset
660000
Total asset
=
810000
Liability and shareholder equity
Current liability
50000
Long term debt
100000
Long term liability
30000
Total liability
70000
Shareholder equity
400000
Retain earning
60000
Common stock
100000
Total liability and owners’ equity
=
810000
Pro Forma Cash Flow of MLR- (2020)
Particular
Amount (BDT)
Cash inflow
Cash sale
150000
Cash from receivable
170000
New investment receives
200000
Total
520000
=
Cash outflow
purchase of fixed cost and other cost
220000
Total
250000
=
Net cash flow(inflow-outflow) =
300000
10
Ratio Analysis of MLR- (2020)
SL No.
1
2
Profitable ratio
ROA (Net income/Total asset)
6.29%
ROE (Net income/Shareholder equity)
12.75%
Net profit margin (Net income/Revenue)
14.16%
Liquidity ratio
Current ratio (Current asset/Current liability)
3
2
Overall financial stability ratio
Debt (Total debt/Total asset)
16.66%
Debt equity (Debt/equity)
29.33%
11
Management
Management structure/hierarchy should be explained in detail in this part of the plan. The total
number of required employees along with their role have outlined clearly below
Owner (Daud
Sharif)
Managing
Director
(Shuktara)
Head Chef
Assistance
Chef
Serve Worker
1
Serve Worker
2
Helper 1
Helper 2
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Owner
The Owner will look after everything that is behind this restaurant at all. He will monitor
everything and control also. Every main decision he can take with after discussion with managing
director or alone.
Managing Director
The managing director basically will do all accounting and financial issues and control all
transactions with buyers and sellers also. She will look after all monetary issues for the rent issue,
bill/payment issues, employee’s salary, etc.
Two chefs & other staffs
Maple Leaf Restaurant will hire initially two main chefs and under them, four staffs and they will
work for the restaurant serves, cleaning etc. the purpose.
Assessing the business plan on social impact:
We believe that the first dimension of a sustainable business is its performance relative to societies
and social connectivity through people, often referred to as a social impact. So social impact is so
much importance to our business. We know that our country is under developing that’s why there
is so many non-profit organization, NGO are working together, they have so many official or
unofficial events for our country’s people and at the same time they need foods for that event for
the poor people and here we can provide them healthy foods with the lowest price. so that we can
socially relate to those organization’s and our country’s people. We are Bengali people we have
lots of cultural yearly events like Pahela Baisakh, Pahela Falgul, Nabanno and so many. Also, we
have Eid-Ul-Fitar, Eid-Ul-Adha for the Muslim’s and other religion’s events so we can make some
offer for those targeting events and sometimes free foods for the poor people and street children
and by these ways, we can make the social impact for our society and also for the country. This is
our promise to the customers that we will give the best possible effort by considering the social
impact.
13
MLR Vision Statement
➢ Healthy foods for all with organic taste
➢ lowest food price for poor people, and street children of every division of Bangladesh
➢ Get the fair market and share in the restaurant market within 3 years of operation
➢ Many product differentiations and ensure a variety of national and international food
products at the lowest price.
MLR Mission statement
➢ Our Mission is to provide a unique and quality food with organic taste by providing menu
items incorporating quality ingredients at the lowest prices for all
➢ Justify good values of restaurant’s culture and business philosophy
➢ Produce and offer support which makes the client be maximumly fulfilled and
➢ Maintaining a moderate level of excellent services among other competitors
➢ Watchful of the wellbeing of our customers and staff– treating each one with dignity and
respect
Business location and ownership:
At
the
starting
Ownership of Maple Leaf
portion, we are
trying to monitor our
Restaurnent
business
from
Sector-15, Uttara. If
Daud Sharif
35%
we are succeeded, in
65%
the future we have a
Shuktara
plan to expand the
business all over the
country mainly all divisional city, Currently, it’s a partnership business of two owners – Daud
Sharif (65% of ownership) and ShukTara (35% of ownership). In the future, we have a plan to
segment it into different shapes.
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Business competitors:
In our country, most of the restaurants offer a similar type of product or food. The best restaurant
in Uttara like Boisakhi Restaurant, Sunlight Restaurant, Dhansiri Restora, etc. Nowadays many
restaurants are trying to start up their business and provide their products and services through
electronic platforms like Foodpanda, Pathao food. We are not looking forward to those
organizations that have already a significant position. Our fundamental rivals in this portion are
any food outlets inside the 1000-meter range along. We are trying to compete with all the beginners
who are like us to become stable or sustain.
Marketing strategy:
We will take our marketing tactics to increase customer awareness. Our mainly important tactic
will be "word-of-mouth” this will be by extreme the cheapest and most effective of our marketing
programs. Promotional camping for students of traditional, national events. Especially for nonprofit organizations we will make our best promotional offer to get the poor people concern. We
can also get the marketing strategy through posters by selecting random places in Dhaka city. We
will use get the opportunity by online advertising through social media like- Facebook, Twitter,
etc., radio and newspapers advertise, etc. We can also make our official website for promoting our
foods and services for the people so that people can easily make the connection with “Maple Leaf
Restaurant”. Our marketing strategy is based on serving niche markets as well. The seniors,
families with young children, blue-collar workers, middle-income individuals, and most of midBangladeshi can all enjoy the dining experience at “Maple Leaf Restaurant”.
Exit strategy:
Pretty much every individual from a various organization agrees that their motive be at list two
backup plans. But from our experience what we found that people are used to with the method of
"will perceive what occurs". People are not used to having proper backup plans, yet they aim to
face an obstacle, and then they will solve it rather than having a good proper backup plan and in
the time of bad situation then executed. After all, we have two exit strategy that is given below:
1. Liquidation- Here we can quickly make our money to sell all assets and it is our more
Simplicity exit strategy
2. Sell the business to the current employees- Here we can get some positive reviews as
owners for our future business from our current employees if we going to open our new
business again.
15
Conclusion:
We know for any type of business owner should take all responsibility with risk, especially for the
new entrepreneur like us the risk level is so high because we have no business experience yet and
lots of startup challenges. But as we are fresh graduates, we must face this for our first experience
whether profit or loss. Though we know the restaurant business is profitable if we can do it
systematically. So, we can say we believe in our work, and let's see can we graph the marketplace
or not for the Maple Leaf Restaurant. Finally, we can say with we believe that MLR wants to say
to the customer if you come to Maple Leaf Restaurant then you will find “A bite of fresh taste”.
16