Guru Raj Hyderabad – 9000808019 – rajguru.b@outlook.com Objective Proven skills in increasing customer engagement and business visibility in online searches through successful Social Media marketing and SEO approaches. Excellent analytical, organizational and decision-making abilities. Experience Digital Marketing Specialist Centra Hub, Hyderabad. Feb 2019 – Sep Present Feb 2019 2021 • • • • • • • • • • • Write, develop, and strategize online content production and scheduling. Create and maintain company social media pages and profiles. Create and implement social media marketing plan and editorial calendar. Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes. Develop content topics that appeal to users. Create social media posts using Canva and Adobe illustrator. Write meta titles and meta descriptions. Write blogs for website. Create tags using Google tag manager Collect and send new leads using CRM tool. Increased social media followers from scratch. Digital Marketing Executive PR Mango, Hyderabad. Aug 2018 – Dec 2018 • • • • Responsible for content creation for social media posts. Scheduling posts using Hootsuite and Buffer. Creating social media posts using Canva & Illustrator. Coordinating with graphic designers for social media posts. • • • Responsible for Facebook ads from creating to implementing. Helped clients develop website portals and social media pages to promote businesses. Monitored social media and online sources for industry trends. Digital Marketing Executive Caremotto, Hyderabad. Aug 2017 – Jul 2018 • • • • • • • • • • • • • • • Education Manage digital marketing channels such as SEO, SEM, SMM, SMS and WhatsApp. Handling day-to-day Search Engine Optimization (SEO) and Social Media activities. Creating & executing SMS (25L credits) for marketing activities. Monitoring Google analytics, Webmaster tool and Facebook insights. Generating text and graphics content using Illustrator & Photoshop. Training and monitoring team of eleven for marketing activities. Coordinating with content, technical and operation's team for various activities. Optimizing landing pages and website's page content. Manage on-page and off-page activities. Scheduling social media content on Hootsuite. Generating keywords using various tools like Google keyword planner, Ubersuggest & Google Trends, etc. Creating a monthly analytics and operations report. Executing a Facebook ad campaign for various medical departments. Optimizing the website's page content for generated keywords. Mechanical Engineer Mahaveer Institute of Science and Technology, Hyderabad May 2015 2 Guru Raj Hyderabad – 9000808019 – rajguru.b@outlook.com Skills Digital Marketing Keyword research SMM SMO Email marketing Adobe Illustrator Languages English Hindi Telugu 3 Guru Raj Hyderabad – 9000808019 – rajguru.b@outlook.com