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TRENDS AND STYLES FOR SS12

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Color & Material Trends Spring/Summer 2013
TREND I:
REVELATION REVELATIO
Colours
A range of paler tones with an unreal freshness. Diaphanous natural colors and immaculate neutrals, shot through with cosmetic
vibrations.
Materials & Textures Beautiful Materials and Fine Finishes
The lightness of skin / Small grains / Ultra-light suede calf / Box leather / Ostrich / Chamois / Canvas / Geometrical pleats
Transparency / Changing reflections / Pearly, iridescent effects / Sanded or chalky effects / Metallic gleams / Papery touch / Not
quite plain colors / Mother-of-pearl and shell trims / Leather buckles / Brushed metal / Almost invisible finishing!
TREND II:
MUTATION
Colours
A range of textured colors, never really natural. A new range of greens to punctuate the new neutrals, beiges, browns, khaki and
caramel.
Materials & Textures Supernatural Materials, Midway Between Animal and
Vegetable
Supple leather / Brushed or washed leather / Epi grained leather / Wild leather / Crushed lamb and kid / Natural withered look /
Laser cut skin / Flesh splits / Reptile, lizard / Natural or dyed scales / Rustic canvas: jute, linen and denim / Small plaits, / Fringes /
Tone on tone prints / Jungle prints / Vintage beaten metal trims / Mixes of horn, wood and artificial materials.
TREND III:
SEDUCTION
Colors
A flowery spirit for a range of fresh, strange, sometimes nostalgic pastels. Mauve and lilac for a touch of charm and contemporary
frivolity.
Materials & Textures Innovative Materials with a Delicate Feel
Supple lamb / Structured vintage grains / Stretch leather / Translucent materials / Transparent coatings / Small round perforations /
Nubuck texture /Romantic motifs / Impressionist prints / Silk scarf prints, polka dots / Embroidery and mother-of-pearl trims /
Bakelite trims / Artificial flowers / Tiny rhinestones.
TREND IV:
TRANSGRESSION
Colors
A contrasting range of intense, peppy colors, classic tones and garish fluorescents.
Materials & Textures Materials Mixing Real and Fake, Natural and Artificial
Oiled or patent leather / Satin leather with changing glints / Cordoba style embossed, repoussé leather / Big crocodile grains /
Colored vinyl and plastics / Luxury rubber / Big mesh net / Iridescent and metallic gleams / 3D effects / Chameleon effects /
Exotic prints / Macro and micro patterns / Colored anodised metal trims / Beaded plaits and multicolored straps
Fabric (a, b) & prints trends (c)
Satin is used mainly during the spring season to give a very shiny and glossy effect. (a)
Porous material like soft sponge helps to add stiffness to different layers of the garment. (b)
Creative, unexpected prints which accentuate our fantasies and a strong desire for cheerfulness, freshness and playfulness. (c)
(a)
(b)
( c)
Styles For Spring / Summer 2013
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The Styles for SS 13 are less minimal/ more classical wherein Fashion is becoming exhausted by the minimalist’s
movement which reigned over the trends for the last years. In 2013 fashion is talking about sipping martinis at a cocktail
party, yachting street side cafes in Paris & so on.
The new femininity reminding the 1950s and 1960s is playful as well as seductive. Widely swirling skirts, soft tops and
short, square jackets meet narrow short trouser shapes which draw attention to shoes.
Tight jeans, metal details will still be fashionable and companies will also focus on details of shiny fabrics and bleeding
flowing lines. Blouses with cut shoulders and free line will be a key element. WGSN forecasts that bomber jackets from the
mid 1990s will become fashionable again, but more casual and made of lighter materials.(d)
This line’s evening dresses will feature furrows and relief surfaces while keeping the contours of the silhouette visible.
Dresses with laces and tucks will be fashionable too. Sculpture, relief clothes and white metallic glare will be a hit.
Raincoats with dropped shoulders known from the 1980s in soft light cool colours will be back. The trend shows that
jackets will have a narrow line and bold colours.
Skirts are of medium length, cut with a frill at the waist. Casual dresses will be in dark colours, loose, skirt-type and in
layers. (e)
Accessories are stylish, without many details, but play a central role. The elegant line of this macro trend relies mainly on
tailored tops and flared skirts. (f)
Laces, frills and pleating imply romantic spirit. Shiny, strong "candy" or "ice-cream" shades are freshened with neon
effects. Flamingo, apricot and violet contrast with black and white.
In the summer of 2013 is of decorating dress with accessories in bright colours - envelope bags in bold yellow, chunky
jewellery and sunglasses with thick frames. The more eccentric ones will enjoy minimalism in bright colours. (g)
(d)
(e)
(f )
(g)
Styles with strong possibilities for spring / summer 2013
Style will be key details. The clothes are free, made of natural materials (cotton, linen) with bright decorations and clean-cut
silhouettes. According to me red is the hot color of the season followed by fluorescent shades, shiny , metallic fabrics, various
fabric prints in their unique, experimental bright color combinations, mix match of contrast colors, trims and various fashion
accessories and design detailing are going to be biggest hit in summer 2013. NO MORE SIMPLE CUTS, NO MORE SHARP
EDGES & FUTURISTIC SHAPES IN SS2013.
collection-enrico-coveri-spring-summer-2013-womens-fashion-at-milan-fashion-week-1
PRINT WITH STRONG POSSIBILITY OF HITTING THE MARKET.
These Styles are from SS2013 fashion show and I believe to have stronger possibilities for these similar styles in SS2013.
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