The Anatomy of a Political Ad
Title of ad:
There was no pictures in the ad but
there were words and the wording
put in the ad showed what they
wanted to portray.
Gerald Daughtery Re-elect
Type of ad: Fear Cheer
What is the emotional tone of this
ad? How is the viewer intended to
feel while watching it?
Do you think this ad would
convince undecided voters to
support the candidate?
Why/why not? Support your
claim using examples of images,
sound and other features of the ad.
The emotional tone of the ad is to
show sadness from the wife not
wanting her husband around the
house with her because she is tired
of him.
Describe the music the ad uses? If
there is a narrator, what is the
tone of the voice?
Type of music
Relaxing music
Narrator’s tone of
voice
It is calm
Why do you think the music or
narrator was chosen? How does the
sound match the emotional tone of
the ad?
The tone matched the tone of the ad
because the wife is tired and
usually when you're tired you have
no effort to talk or do stuff, the
narrator sees relaxed.
Describe two images used in the ad:
1.Cooking food outside of the house
2.Putting clothes into the laundry
Why do you think these images were
chosen? How do they match the tone
of the ad?
These images were chosen because
they help with the idea that he is so
tired of being home and has nothing
to do but help his wife around the
house.
Do you think this ad would
convince undecided voters to
support the candidate?
Why/why not? Support your
claim using examples of images,
sound and other features of the ad.
I think this add will help undecided
voters to vote for them because it
shows how despreate the wife is
and she wants the husband to go
work out of the house. This helps
the undecided voters vote for them.
Title of ad:
“Kristi’s Story”
Type of ad: Fear Cheer
What is the emotional tone of this
ad? How is the viewer intended to
feel while watching it?
I do not think this ad will help them
get vot4s because the woman
literally says she carries
everywhere she goes, this is not
something she should be proud
about. If she and a lot of other
people were to carry guns
everywhere they go the world
would become a worse place than
it already is. I don't agree with what
he was trying to sowcasre an dI
hope many other people don't agree
with her too.
The emotional tone of the ad is fear
because this woman was walking
through the streets with a gun to
protect herself with no mercy. This
brings me fear because she might
not be the only one carrying a gun.
Describe the music the ad uses? If
there is a narrator, what is the
tone of the voice?
Type of music
Sad music
Narrator’s tone of
voice
She is confident
Why do you think the music or
narrator was chosen? How does the
sound match the emotional tone of
the ad?
The music and narrator voice
matched the mad because she is
carrying a gun so she feels
confident and the sad music makes
the ad more understandable because
she almost got killed but instead
she hurt someone else.
Describe two images used in the ad:
1.There are no pictures in this ad
2.N/A
Why do you think these images were
chosen? How do they match the tone
of the ad?
Title of ad:
“Faces”
Type of ad: Fear Cheer
What is the emotional tone of this
ad? How is the viewer intended to
feel while watching it?
The emotional tone of the ad is
acceptance, I felt accepted to be a
woman when I watched the ad. She
makes it clear that being a woman
is something to be happy and proud
about.
Describe the music the ad uses? If
there is a narrator, what is the
tone of the voice?
Type of music
Narrator’s tone of
voice
The Anatomy of a Political Ad
Happy music
The tone is loud and
confident
Why do you think the music or
narrator was chosen? How does the
sound match the emotional tone of
the ad?
The music and narrator's voice was
chosen and helped the dead because
the lady is loud and confident in
what she is portraying and it helps
showcase the fact that being a
woman is nice and you should be
proud about.
Describe two images used in the ad:
1.The faces of a lot of women are being
shown
2. More faces
Why do you think these images were
chosen? How do they match the tone
of the ad?
I think these pictures were chosen
to show the ad because the whole
ad is about people faces, this helps
people see andundertsna dthe and
more.
Do you think this ad would
convince undecided voters to
support the candidate?
Why/why not? Support your
claim using examples of images,
sound and other features of the ad.
I think this ad will help undecided
voters vote for her because she is
showing the owlr dutta women are
amazing and everyone should be
proud of ten.