By
Sachidananda S N
B Sc (Ag), PGDMM.
Director: Vajra Biotech Pvt. Ltd.
Vice President: APART(NGO)
Mobil: 94481 57054
Phone: 08262 232454
Marketing strategies and sales
techniques
What is value addition?
JAzÀgÉãÀÄ?
Natural Vs Synthetic
Artificial vanilla is a
chemically synthesized
it is a by-product of
coal tar and it is
carcinogenic.
SSC Vanilla Products:
Indian Black Vanilla
Common curing
centers for
consistency in
Quality
Value Addition
Domestic Market
Development
Indian Vanilla Brand
Vanilla Consumer End Products
Gourmet Vanilla
Vanilla Value Addition
Value Added Products of
SSC Vanilla
ಭತ್ತ ದಲ್ಲಿ
ಮೌಲ್ಯ ವರ್ಧನೆ
ಕಬ್ಬಿ ನಲ್ಲಿ
ಮೌಲ್ಯ ವರ್ಧನೆ
ಮೌಲ್ಯ ವರ್ಧಧತ್
ಉತ್ಪ ನನ ಗಳು
value addition in tailoring
Marketing Management
ಮಾರುಕಟ್ಟೆ
ನಿವಧಹಣೆ
What is
What is
Sales?
Marketing?
Export Vanilla Market:
Marketing Mix (4 Ps)
Benefits of branding
Packaging
• Serves a functional purpose and a means of
promotional communication about the product or
brand.
• A container or wrapping in which a product is
offered for sale.
• Effective and thoughtful packaging can increase
sales.
Product quality dimensions
Pricing Strategies
Promotion or Advertising
Promotion Mix
90
80
50
40
30
20
10
0
Public
Relations
Industrial
60
Personal
Selling
•Advertising
•Personal selling
•Sales promotion
•Publicity
Consumer
70
Sales
Promotion
What is the nature of each
promotional tool?
Advertising

Types of Promotions
CONSUMER
Sampling
Coupons
Price-offs
Package coupons
Premiums
Contests /
Sweepstakes
Refunds / Rebates
Bonus packs
Price packs
Continuity plans
TRADE
Off-invoice
Free goods
Slotting allowances
Spiffs
Street money
Dating
Merchandising
allowances
Co-operative advertising
Sales contests
Sales bonuses
Place Mix
New Product Development
New product development
High risk / high return
Technological innovation
Creative destruction
Location of R&D
Disperse R&D to trend/technology leading
markets
High investment on basic and applied research
Strong underlying demand; affluent
consumers
Intense competition
S.W.O.T ANALYSIS
STRENGTHS
WEAKNESSES
What do we do well?
INTERNAL
FOCUS
What is wrong now?
• What are your advantages?
• What do you do well?
• What relevant resources do
you have?
• What do other people see as
your strengths?
• What could you improve?
• What do you do badly?
• What should you avoid?
THREATS
OPPORTUNITIES
What can go wrong?
What possibilities exist?
EXTERNAL
FOCUS
• Where are the good opportunities facing
you?
• What are the interesting trends you are
aware of?
• Useful opportunities can come from such
things as:
• Changes in technology
• Changes in government policy
• Changes in organizational structure
• Changes in business priorities?
•
•
•
•
What obstacles do you face?
What are other companies doing?
Is the playing field changing?
Is changing technology, trends,
directions threatening your position?
• Could any of your weaknesses
seriously threaten your business?
Thank You
Sachidananda S N
B.Sc.(Agri): PGDMM
Mob: 94481 57054
Ph: 08262 232454
www.vajrabiotech.com
E-mail: sachi@gmail.com