03.03.2021 Dennis Muyco Building Your Personal Branding 'Gwapong Advisor' To Leverage Your Identity As Financial & Brokerage Expert Presented by: Ann-Margret Beltran Graphic Designer & Branding Specialist Building Brands With Hello Dennis, Thank you for waiting patiently. That call we had helped uncover your challenges and discover new opportunities to expand your presence as a financial expert & a professional real estate broker. I created this proposal to present to you the importance of Personal Branding in your business. I'll be breaking down the branding strategies that might help you expand your online presence as a financial expert in insurance and the most trusted broker in real estate. 3 First, let’s talk about the problem statement. Problem statement In our initial conversion, you mentioned you wanted me to design an image ad for you to sponsor using Facebook Ads. I already figured it’s not the right move. That’s because FB Ads doesn’t guarantee your business’s growth and you’ll likely lose money if you don’t know what you’re doing. When I first saw your Facebook page, if I was a total stranger who just happens to pass by I find it rather unappealing. During Our Call 5 That would lead to missed opportunities of getting potential leads because your Facebook page has a lack of content value. I would refer to it as a ‘joke’ rather than professional judging by the name of your Facebook page ‘Gwapong Advisor’. However, when I learned the story behind the name it finally made sense. This is why I highly recommend you to build your personal brand. Problem Statement As for what we’ve talked about in the call, our main concern is to leverage your financial & brokerage expertise with personal branding as this could help you bring in potential leads. We’ll be discovering more about what will your brand voice be like, help you target the right people and how will people feel when they see your brand in terms of personality. Your ‘Gwapong Advisor’ reminds me of Chinkee Tan whom we all knew as Chink+ (Chink Positive). He started as a comedian before became a financial adviser for the masses (middle class and lower middle class) as his chosen audience. He’s my best inspiration in the creation of your Campaign Focus 6 brand identity. In your case, we’ll be focusing only on insurance and real estate. Branding Strategy Branding Strategy Just like when we were kids, our parents teach us moral values as foundation building blocks so that we're prepared for the real world when we grow up as adults. The same goes for building your brand identity. What is your purpose? What is your brand story? What is your brand’s core value? What makes you authentic that separates you from the competition? How do you want your audience to respond when they see your brand logo? We’ll be discovering the core of your brand identity. Phase 1: Setting The Foundations 8 As for your logo design, we wanted your logo to be highspirited, distinctive, memorable, and have a strong first impression as it is the foundation of your brand identity. Branding Strategy The positioning of your brand helps inform your customers why they should choose you over your competitors. This is one of the few things you can completely own about your business. Competitors can have similar features and aspects to your product or service — just like the example I've shown you, Financial Grit, they're a team of financial advisors only focusing on insurance. Your competitors might be able to offer similar services, Phase 2: Let Your Brand Position You as The Expert in Finance & Brokerage 9 but what makes your brand unique is you’re also a real estate expert. Branding Strategy Brand consistency is a must because base on how the Facebook algorithm works, they do the magic on creators with the consistent posting of content that gives higher chances of gaining organic followers to your social media therefore more quality leads! When it comes to earning more organic reach, the Facebook algorithm will reward you for posting content that people engage with. When all the branding elements are done, I’ll be walking Phase 3: Grow Your Social Media Presence Organically through Content Planning 9 you through a program called Canva. I’ll be developing strategies for your content creation on your social media pages that might help you expand your social media presence. I strongly recommend you to apply for my Monthly Retainer Program*. Estimated Timeline 10 11 Week 1 Discovery Week 2-3 Stylescape and Logo Design Week 4-5 Brand Development and Social Media Content Design Week 6 Roll-out investment Investment Deliverables Logo Design Logo Color Typography Icons Up to 3 Design concepts 13 P15,000.– Social Media Images Social Media Content Templates Print Marketing Materials P7,000.– Logo Intro Animation for Video Content P3,000.– Total Investment P25,000.– Investment Payment Options Payment Option 1: P25,000 for the branding identity design & strategy including any transaction fees. 50% Upfront, remaining 50% is given after week 4. Payment Option 2: P13,000 per month for the branding identity design & strategy including together with a commission of 5% per sale in Real Estate/Insurance. 100% upfront payment PLUS *Monthly Retainer Program. Note: Canva Pro Upgrade is shouldered by the client To be honest with you option 2 is a great deal if you ask me. It allowed me to be more committed to building your personal brand - which means I’ll be taking care of building your identity, consistency, and social media growth. Because the only way I’ll earn more is if I help you build your brand and create content for you, making it a win-win situation for both of us. 14 Investment *Maintain your Brand Consistency with the Monthly Retainer Program To maintain your branding consistency, I can help you create your content using Canva with a monthly design retainer. This is the perfect way to ensure that your social media platforms have content on an ongoing, monthly basis without hiring a full-time employee. These marketing materials can be anything from Facebook/Instagram graphics to video editing and are each custom created with your goals in mind. Note: Canva Pro Upgrade is shouldered by the client 15 Case Study Case Study Chef Anthony's Crew Meals Rebranding Client Anthony Espina Challenge Recreate the brand from ‘just a logo’ to a recognizable & memorable branding identity with a personality - modern yet elegant. Deliverables Strategy Identity Design Menu Redesign Package Design Social Media View full story here: https://rb.gy/b8zjei 17 Case Study Before Rebranding 18 After Rebranding CLosing Closing That's All, Dennis! Thank you for viewing my proposal. I'm so excited to see your personal brand standout with this branding strategy I've presented and I don’t want to make this more complicated than it should be. If you have any questions or clarifications on any of the options presented, I’d be happy to hop on a call to discuss them with you this coming weekend. If you prefer chat, click here: https://m.me/amsbeltran Rooting for you, Ann-Margret Beltran 20
