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Perfect pitch - article YM

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Getting investors interested in your 10 pieces delicious pitch deck
(or 10 pieces of delicious pitch to investors)
Proposition: How To Bake A “Delicious” Pitch For Investors
Every Start-up knows the importance of a great pitch. Today we want to give you some advice on
how to find out the essential ingredients to bake a delicious pitch which investors will enjoy every
single bite. More importantly, leave them craving for more!
“People are going to make an instant decision about your pitch. They’re not going to want to see
your entire background, they’re not going to want to get to know you, they don’t want to be your
friend. You are either hot or not.” – Guy Kawasaki
Why is important to have a perfect (or “delicious”) pitch?
The main reason why is important to have a pitch that impreses investors is with the aim to secure a
funding, which is what you are looking for. Your funding pitch is one of the most important
presentation for achieving your business goals.
You can look at your pitch as a constant work in progress. The perfect pitch is customized to fit each
type of investor. Different aspects of your deck will attract different investors. Therefore, it is
important to know your audience. However, all investors are looking for answers on the following
key questions:
1.
2.
3.
4.
What makes your product unique?
What is the added value to potential customers? Can you show some real data?
How will you create a profit and when are you expecting revenue?
Who is behind the business idea? Show the team.
The goal is to convince investors that your business idea is unique, profitable, and low risk.
Therefore, be prepared to show some realistic data and prognoses.
What needs to be included in a “delicious” pitch
deck and how it should be presented?
At the very beginning it is important to avoid too
many slides and text. The optimal length of your
winning pitch deck should be around 10 slides.
Imagine a cake divided into 10 proportionally
delicious pieces.
The most important thing is to have a structured design of your pitch deck with a coherent narrative.
It needs to be easy to read with a short but well-explained story to tell. Investors are too busy to
listen all the technical details. Besides, they love stories as much as kids do, so give them one very
good memorable Tall Tale with the most compelling facts. To keep your audience engaged use a lot
of visuals, which investors will remember more likely rather than too much text. At the end, leave
them wanting to taste more of your “delicious” pitch. Prepare yourself for any potential question
they may ask and be ready to deliver the best possible answers.
What are the most common mistakes?
Your message isn’t clear enough. The most important thing to do is to prepare your text before
pitching. Focus on the most relevant points and make your text as attractive and clear as possible.
One of the most common mistakes are presenting the pitch deck as a well-memorized poem in one
tone without any engagement. With this approach you will never make the right impact. Investors
are looking for passion and energy. Give them a show! During your pitching add emotions,
enthusiasm and show that you believe in every word you are saying. This will make a huge impact on
the final impression and outcome.
The pitch should be short, but that doesn’t mean that you have to present all the details as fast as
possible, as this makes it very hard to follow your presentation. The purpose is to select the main
information and deliver it with a high quality. Make pauses after important statements and let
investors to think about what you just said. Equally important, keep an eye contact and smile.
Another common mistake is using a lot of specialized and technical language, which can be
complicated to understand for the audience. Rather focus on explaining your solution in a plain
language, which is clear to everybody.
Ideally, you should be able to cover all the important information regarding your business idea in a
very short time. Therefore, practice your speech and make sure you don’t run out of time.
Remember, good preparation is half of the win. And don’t forget thecall to action statement!
What are the most frequently asked questions from investors?
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What do you intend to do with the money?
Know all your numbers (manufacturing costs, sales price, sales revenue, etc.)
Where did your idea come from?
Do you have a direct competitor? If yes, what makes your product unique?
How do you pay salaries?
Do you have a patent?
How many shareholders are in the company?
How much previous investments you got?
What skills do you have in the company? (technical, marketing, sales, etc.)
At HEMEX we are committed to help start-ups to achieve their dreams. Through Fundraising
coaching and Investment Showcase platform, we can help you to improve and expose your pitch to
broad promotion, and most importantly to your potential investors. If you are interested in being
featured in our platform, contact us and we will get back to you.
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