Business Plan for Jio
Messenger
Floyd Dsouza
Reliance Jio’s Messenger
After a successful launch and profitable financial term of 20172018 for Jio. Reliance Jio is about to start its new service, made and
designed specifically for it premium and esteemed Jio users. It will
be called “Jio messenger”. Now, its time to create a business plan
for this proposition.
The Construction of a Business Plan
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Executive summary
Company description
Market analysis
Competitor analysis
Marketing and sales
Financial needs
Keys to success
Executive summary
In today’s DNA, Social media applications such as WhatsApp, Instagram, and
Facebook and has taken over the world by storm. It is also interesting to note that
all these apps are owned by one parent company, Facebook Inc. Within our Jio
4G network and Jio smartphones users, WhatsApp, Instagram, and Facebook are
the most downloaded apps. Therefore, this was the idea for the inception of Jio
Messenger. We strive to develop a “made in India” social media application” for
our existing Jio customers. Our mission statement is to provide easy means of
communication to the Indian population. MyJio messenger will be a part of the
Jio firm and a new set of team of highly skilled software engineers will be
assigned for this venture.
Company description
This social media app will be a revolutionary change in the Indian social media app. We
realized that many Indians nowadays rely on apps like WhatsApp for basic communication.
Hence, we have decided to start a make in India project primarily for our Jio users. As Jio has
because India’s largest 4G network service and one of the cheapest internet providers in the
world, it will be a great business opportunity for us to develop a social media platform to
expand our growth. We will start selling a lot of ads so that other potential businesses can take
advantage of our widespread network to promote their product. Therefore, this will be a great
boost to the community as whole. The biggest competitive advantage that our service will have
is that it’s a home grown company and we have the brand name of “Reliance” hence a lot of our
consumers will have the brand loyalty with us. A separate group of specialists will be assigned
for this project and we will ask provide fine customer service for our loyal users.
Market analysis
This area will be mainly focused on the design of an app. We will have our
team look closely with what our competitors are doing with their respective
social media apps. We will also look at the key features that the users like
and prefer in the app. Hence, an in-depth market analysis need to be done.
Marketing and sales
Our main marketing agenda will be through existing Jio marketing
campaigns. As we have established a well-known name in the internet
service providing industry, our consumers will be known to have brand
loyalty with us. The revenue that we will be generating will be through
ads and third party promotions. We will also be including some
premium that customers can opt for on monthly subscription services
basis.
Competitor analysis
The main Competitor for Jio Messenger will be Facebook’s existing
application such as Messenger, Instagram and most used app in
India, Whatsapp. Our direct target will be Whatsapp. As the number
of Jio users are rising due to our Fast 4G and LTE bandwidth, it is
clear that Jio messenger will be in good demand. Hence, it is crucial
to find out the strengths and weaknesses of these competitor apps.
Our marketing team will work closely with the R&D to find out
this information and identify our potential opportunity and threats.
Financial needs
Based on financial projections for that we made by looking at the
balance sheet and the profit and loss statement, Jio is certainly at a
healthy financial position hence it is important make good
investments at the research and development for the success of Jio
messenger. Huge capital will need to invested into that.
Keys to success
Considering all the other business plan tactics, the keys to run a
successful product matters the most. Our primary aim with Jio has
always been to build a reliable network service that people would
love and delivery it at affordable price. We share the same vision
with Jio messenger. Our is to it make the app as user friendly and
vivid as possible so that our users would primarily rely on Jio
messenger for their daily social media and networking needs.
Execution of the product
The Jio messenger will be available for widespread download on Android and
IOS. We will also have certain fascinating schemes for our Jio smartphones users
so that will be attracted and can have a head start once the app is downloaded.
The app is free for Jio users and, we will start selling advertisements once we
have established a substantial user base.