Uploaded by ying yang

3040mkt-ass1

Bio
“Forever be happy
and be myrself.”
Personal
information
Age: 24
Gender: Male
Job Role: Business Owner
New Generation Entrepreneurship
Competition & New Industry
Innovators
Expertise: photography, data research,
event planning and management
Experience: 3 years and counting
Education: Bachelor of Commerce
(Major:Market)
Income: $100,000 + per year
Family: unmarried, have a girlfriend
Location: Gold Coast, Queensland,
Australia
Personal
skills
Work ability
Communication
ability
Collaboration
ability
Innovation
ability
Jack li started his own business after graduating from
university. Now he is the owner of a small private enterprise.
The daily operation, design, and financial expenses of the
store are all in charge of Jack. He lives with a girlfriend on
the Gold Coast, Queensland. Since Jack's company is not
large and he is responsible for the main affairs, he is very
busy. The free time on weekends is used to enjoy life. Jack
and his girlfriend have the same hobbies. They usually like
traveling and photography, and they have visited many
places of interest in the country. At the same time, they also
like to get in touch with the customs and culture of different
countries and local cuisine. Jack's investigative ability is
very strong. He and his girlfriend have been to some
specialty gourmet restaurants on the Gold Coast.
Characteristic
Adventurous
Dependable
Persistent
Dutiful
Conscientious
Independent
Capable
Imaginative
Daily Tasks Duration
-Data research: 1.5 hours
-Customer communication: 2 hours
-Store organization: 3 hours
-Financial records: 1 hour
Value
Adventure
Boldness
Compassion
Competency
Creativity
Service
Trustworthiness Wisdom
Weekend schedule
Gym exercise
Cooking with family
Excursion + photography
Check-in gourmet restaurant
Influenced by
Customers, friends, family, media
Community, customers, social influence, online review
Recommended by food lovers, travel lovers
APP & Influencers
Product
awareness
“I want to find
a restaurant.”
Research
from Google
View other people's
shares through
social platforms.
View guide
“Menu, location,
opening hours”
own business after graduating from
the owner of a small private enterprise.
design, and financial expenses of the
e of Jack. He lives with a girlfriend on
ensland. Since Jack's company is not
onsible for the main affairs, he is very
on weekends is used to enjoy life. Jack
ve the same hobbies. They usually like
graphy, and they have visited many
he country. At the same time, they also
ith the customs and culture of different
cuisine. Jack's investigative ability is
d his girlfriend have been to some
taurants on the Gold Coast.
ation
Value
Adventure
Boldness
Compassion
Competency
Creativity
Service
Trustworthiness Wisdom
Weekend schedule
Goals
Company scale expansion.
Have more independent thinking
ability.
Understanding diversity.
Have more time with your
girlfriend.
Have free time to develop personal
hobbies-photography, etc.
Check in more specialty restaurants.
Frustrations
The hard work makes Jack feel
tired.
Work squeezes time to enjoy life.
Jack has no time to spend time
with his family and girlfriend.
The cause of COVID-19 restricts
international travel.
Many restaurants cannot dine-in.
Professional Technology Usage
Gym exercise
Cooking with family
Excursion + photography
Check-in gourmet restaurant
mily, media
, social influence, online review
lovers, travel lovers
Digital Media Behaviours
Social media
media
Social
Social
Daily media
life
Repurchase.
View guide
“Menu, location,
opening hours”
Purchase
products.
Self-feedback survey
Do you like the taste?
How is the restaurant
environment?