Business Communication Assignment 3 Saleha Abid 19U00764 Section B2 UPLOAD ON GOOGLE CLASSROOM (Deadline Sunday, September 12, 12PM) Question 1 Planning: Assessing Audience Needs [LO-2] for each communication task that follows write brief answers to three questions: Who is the audience? What is the audience’s general attitude toward my subject? What does the audience need to know? a. A final-notice collection letter from an appliance manufacturer to an appliance dealer that is 3 months behind on payments, sent 10 days before initiating legal collection procedures b. An advertisement for smartphones c. A proposal to top management, suggesting that the four sales regions in the United States be combined into just two regions d. Fliers announcing reduced rates for chimney cleaning or repairs, to be attached to doorknobs in the neighborhood e. A cover letter sent along with your résumé to a potential employer f. A website that describes the services offered by a consulting firm that helps accounting managers comply with government regulations a. Audience is the appliance dealer Audience’s attitude is frustrated, stressed, concerned, and maybe scared Audience needs to know that collection is going to start on them if they do not make the payments b. Audience is customers looking a smartphone Audience’s attitude is anxious to purchase new product/in need of new phone Audience needs to know what phone capabilities/rate plan costs/phone warranty information/contract time/cancellation period c. Audience is top management Audience’s attitude is analytical/inquisitive Audience needs to know reason for combination/if any money is saved/will sales be better because of the merger/will anyone lose their job d. Audience is homeowners Audience’s attitude is concerned for home safety Audience needs to know price/reasons to buy product/warranties of craftsmanship e.Audience : Potential Employer Attitude: observant/ critical Audience needs to know: Name, contact information, objective, job skills and experiences, job history, education history, references, and any awards/recognitions f. Audience: Accounting managersAudience’s general attitude: Interested Audience needs to know: The consulting firm, contact information, services offered and prices if applicable, knowledge and experience with government regulations, references Question 2 Planning: Choosing the Direct or Indirect Approach [LO-5] Indicate whether the direct or indirect approach would be best in each of the following situations and briefly explain why. Would any of these messages be inappropriate for email? Explain. a. A message to the owner of an automobile dealership, complaining about poor service work b. A message from a recent college graduate requesting a letter of recommendation from a former instructor c. A message turning down a job applicant d. A message announcing that because of high air-conditioning costs, the plant temperature will be held at 78° F during the summer e. A message from an advertising agency to a troublesome long-term client, explaining that the agency will no longer be able to work on the client’s account a) direct approach: It would be better to directly connect with the owner of automobile dealer for complaining about poor service work because that would ensure that the complain is properly address as soon as possible which would also help the automobile dealer to provide better service to other clients. b) Direct Approach: It would be better to directly mail the former instructor whose recommendation is required, rather than asking someone else to reach out to the instructor for your recommendation. It is less time consuming aswell. c)Indirect Approach: The rejection msiler is not directly sent by Manager or MD. Another person maybe from HR would send an email to the applicant. To soften the bad news, the letter should begin with a neutral buffer. d)Indirect Approach: It would be better as suppose that the audience is large so it would be difficult to inform everyone about it directly. Again, a neutral buffer would make the audience more receptive. Presenting the reason first will help the audience understand why the uncomfortable temperature is necessary. Sending an email about it would be inappropriate as people might miss out this piece of information therefore a medium should be used which covers large audience e.g blogs, newsletters, TV etc e) Direct Approach: Since the client is from long term it would be better to directly explain them that why the agency can't work on their orders now.
