Surname 1 Student’s Name Instructor’s Name Course Date The Smart Home Platform Race From a personal perspective, Amazon will win the race for the smart home platform. Arguably, Amazon has been a long-time dominant in the field of technology. Firstly, Amazon developed Alexa voice services that allow third-party hardware producers to incorporate the voice assistant into their devices (Lal and Johnson 6). According to the article, Amazon maintained the lead in 2017, where most people portrayed partnership interest with the organization (Lal and Johnson 6). Secondly, Amazon has shown domination by creating Echo Line Products, which allows individuals to directly communicate with their connected home devices (Lal and Johnson 7). The article suggests that this technology made Amazon outshine other competitor devices such as Google Nest and Apple HomeKit (Lal and Johnson 7). Additionally, the article avers that, by April 2017, there were approximately over 9 million homes in the United States that had no less than one product from Echo line products (Lal and Johnson 7). Lastly, through monetization, the article suggests that Amazon might dominate on providing baby wipers for customers who are purchasing them online (Lal and Johnson 7). These are just but a few achievements that show that Amazon is more likely to win the smart home platform race. Surname 2 Suggested Strategies for Each Company Amazon Undoubtedly, Amazon is facing a competitive force from other existing or upcoming organizations that are planning to emerge in innovative home platforms. Amazon should consider improving some of its established products that its competitors are outshining. For instance, the article suggests that Google Assistant is better than Alexa from Amazon (Lal and Johnson 9). Thus, Amazon should focus on improving some of its products to meet customer’s demands. Additionally, Amazon should consider the production of smartphones. Moreover, it should have effective strategies to eliminate its weaknesses on artificial intelligence platforms. Google Being a new organization, compared to others, in the field of the smart home platform, it should formulate effective strategies that will enable it to overcome the competitive market and outshine the dominant organizations like Amazon. Apple The organization should consider eliminating the weaknesses that make it hard to progress in the smart home platform. Additionally, being that the organization has delayed investing in smart home platforms, it should be innovative to produce new devices that are not common but are highly demanded by customers. Surname 3 Works Cited Lal, Rajiv, and Scott Johnson. Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home. 2018. Accessed 12 Apr. 2021.
