The PDS (problem detection study) method is used to study a
number of in-depth surveys conducted in order to formulate
problems related to the use of these products or services. The
approximate list of problems obtained in this way is then used as the
basis for detailed surveys of a large number of respondents.
Stage I ：
PART01
Development of a
research plan
PART03
PART02
PART04
Stage II:
PART01
PART03
PART02
PART04
This method provides an in-depth study of the organization’s services
and the definition of a rough list of questions, which is used as the
basis for a survey of a large number of respondents, and then
computer data processing. This method helps to better understand the
problems consumers encounter when purchasing your products or
using the service during the service process. Knowing the cause of the
problem makes it easier to find a solution to the problem.
Stage I:
a) determining the stages of the upcoming research plan;
b) a survey of the main researchers in the company in order to
identify the main problems. related to the use of these products;
c) Survey of customers, performers and advisors;
d) drawing up a list of problems and disassembling questionnaires.
Stage II:
a) the spread of pepper problems among regular users. random and former
customers;
b) processing and passing information through the management filter;
c) analysis of the received responses. identification of the main problems;
d) report on the completed research and preparation of proposals.
The "PDS" method is not a strategic model, but it plays a crucial
role in modern strategic thinking, contributing to a better
understanding of the structure of customer needs.
Although this method does not allow you to uncover the roots of
the structure of needs, it helps to understand well the problems that
consumers face when using a particular product. The results of
research conducted using the " PDS " method can be used to
increase competitiveness.