business model a company's plan for generating revenues and profits market value the amount for which something can be sold on the market Market captialization number of outstanding shares times price per share Apple hit a market cap of $1 trillion how many businesses in the U.S.? 30 million capitalism greater wealth and greater freedom than socialism socialism "free" stuff and less freedom, smaller wealth gap between very richest and very poorest unity of command people should only have one boss FASB Financial Accounting Standards Board CFO Chief Financial Officer CEO Chief Executive Officer IPO initial public offering NAFTA North America Free Trade Agreement NAFTA participants U.S., Canada, and Mexico HRM human resource management 4 Ps of marketing product, price, place, promotion businesses are doing what with their earnings per share rounding 55.4 cents to 55.5 cents to 56 cents chairman of the Federal Reserve Jerome Powell net worth assets minus liabilities product liability if a product has a defect, the business is liable competition in grocery industry is intense audits official inspection of an individual's or businesses account independent audits auditors from the outside of the business The Big Four Accounting Firms PwC, Ernst & Young, Deloitte, and KPMG SEC Securities and Exchange Commission of U.S. mutual funds "basket" of stocks with 500 different companies ESG Environmental, Social, Governance FCIO score-bad 350 FCIO score-excellent 850 Israel per captia GDP $61,372 Israel fertility rate 3+ ideal corporate leadership leaders, driven, smart, and mature Marketing of Luxury Brands they destroy leftover merchandise