Consumer relationship era
learning as much as you can about customers and doing what you can to satisfy or exceed their
expectations
Emerging mobile marketing era
anytime anywhere. Use info in new ways. Personalized experiences. Easy
entrepreneurial team
group of experienced people from different areas of business who join to form a managerial team with
the skills to develop, make and market a new product
micropreneurs
entrepreneurs wiling to accept the risk of starting and managing a business that remains small. Offers a
balanced lifestyle
Affiliate marketing
online marketing strategy in which a business rewards individuals or other businesses for each visitor or
customer the affiliate sends to its website
Merger
the result of two firms joining to form one company
vertical merger
joining of two firms in different stages of related businesses
horizontal merger
joining of two firms in the same business. Ex. Sprint and AT&T
conglomerate merger
joining of firms in completely unrelated industries
Leveraged buyout(LBO)
an attempt by employees, management or a gropu of investors to buy out the stockholders in a
company
Line personnel
workers responsible for directly achieving organizational goals(production, distribution)
Staff personnel
employees who advise ans assist line personnel in meeting their goals(marketing research, legal
advising, IT, HR)
Line organization
everyone reports to one manager
trial courts
hear cases of criminal and civil law
appellate courts
hear appeals from the losing party at the trial court level
criminal law
defines crimes, establishes punishments, and regulates the investigation and prosecution of people
accused of committing crimes