MIS
Tutorial #3
(a) Accenture Interactive & Salesforce Marketing Cloud: Creating the Future Together
URL https://www.youtube.com/watch?v=BwKczP2gEOc; L=3:29
(b) How Life Time Fitness Uses Marketing Cloud for Customer Journeys
URL https://www.youtube.com/watch?v=mjzt1Fi1i3k; L: 3:42
1. What platforms does Salesforce Marketing Cloud connect together to form a unified view
of a customer?
2. How does Salesforce Marketing Cloud change the culture of marketing departments?
3. What percentage of Life Time Fitness customers open e-mails on smartphones? How much
has this figure grown?
4. What are some of the personalized messages from Life Time to its members shown in the
video?
Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
1. How do enterprise systems help businesses achieve operational excellence?
2. What are enterprise systems?
3. How do supply chain management systems coordinate planning, production and
logistics with suppliers?
4. What is Supply Chain Management?
5. What is the importance of Information in Supply Chain Management?
6. What are the Business Values of Supply Chain Management Systems?
7. How do customer relationship management systems help firms achieve customer
intimacy?
8. What is Customer Relationship Management?
9. What is Operational and Analytical CRM?
10. What are the Business Values of Customer Relationship Management Systems
11. What are the challenges that enterprise applications pose, and how are enterprise
applications taking advantage of new technologies?
12. How will MIS help my career?