Pristine Pathways
Year XI: (Subject) 2021-2022
Subject: ENTERPRISE
Schemes of Work
Year 11
UNIT- 8
Curriculum Standards & Expectations – Learning Objectives
Students should be able to understand
 The purpose and benefits of marketing for enterprise including consumer awareness of the enterprise and the product.
 Should be able to explain the benefits to the customers of marketing.
 Understand the difference between wants and need.
 Compare ways of identifying potential customers.
Students should be able to evaluate
 Ways in which customers can be retained and their satisfaction increased.
 Analyse and evaluate the use of these different methods of communication for different types of enterprise.
Key Learning Targets – Learning Outcomes
Understand the purpose and evaluate the benefits of marketing
Explain the importance of retaining customers, and evaluate ways in which this
can be done
Understand and evaluate the different methods of communicating with a
market for different types of enterprise
Implementation – Suggested activities
Learners research a piece of marketing used by a local business and
explain the purpose behind this marketing –information is presented to
the whole class.
Class activity
Brands quiz –guess the company from the brand logo or strap line Invite local
entrepreneurs to discuss customer retention within their enterprise
Learners in groups research the different methods of communication used by a
given enterprise. Each group should be given a different type of organisation. A
written evaluation is then produced of the advantages
and disadvantages to that organisation of the methods of communication
used. Groups could be allocated a case study based around examination case
study materials from past papers.
Nurturing every Pristinian to be happy, aspirational and future ready.
Pristine Pathways
Year XI: (Subject) 2021-2022
How modern marketing communication has evolved.
Group Activity:
Group1- How business today has made use of its Website to help create demand
for its product.
Group2: Find some examples of sponsorship by an enterprise in your area.
Group3: Importance of “Word of Mouth “to a start-up business with relevant
example.
Enrichment / Extension:
Cross-curricular themes, Real life applications
Resources
Resources: websites like
Local case studies
IGCSE Business Studiespage 252
Business strategy:
www.bbc.co.uk/learningzone/clips/business-strategy-pr
 Class discussion with real life scenarios
 Worksheet from teacher resources by
Entrepreneur:
 Handouts from teachers’ resources.
www.entrepreneur.com
 Discussions on topics of national and international news.
0454 November 2011 past paper Question 7b
Understand
 Research and presentations from the given websites in class.
Complete Question 7b November 2011 exam paper –learners could be
encouraged to mark each other’s work using the mark scheme.
Importance of marketing communication in their coursework.
Which Marketing communication would be apt for their business?
Why Netflix is no1 in customer retention?
(Use collaboration space to answer)
Coursework – TASK 2& 3
Nurturing every Pristinian to be happy, aspirational and future ready.
Pristine Pathways
Year XI: (Subject) 2021-2022
Assessment
 Activities from textbook
 Edmodo quiz
 Tutor2u quiz
Formative and summative assessment.
DISTANCE LEARNING Modifications
Provisions & Resource Thinking
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Brainstorming sticky notes.
Class notebook collaboration space.
Tutor2u
Edpuzzle video
Word wall on mentimeter
Nurturing every Pristinian to be happy, aspirational and future ready.