Market Research Case study Topic: (1) Magic Bricks (2) Samsung DONE BY: Group Number: 22 Group Members RM. Subramanian NIU Section - B Harsha ojha GD Goenka Khadeeja Shamim NIU Section-A Rishikesh Kumar NIU Section-A Vibhuti Bhushan NIET Batch-B Kaustubh Singh NIET Ashish Choudhary NIET Anuj Kumar NIU Section-B Prachi Chandrawat JECERC University Kiran MR RR Institution This document contains reports of two case studies: The given reports are divided into following sections: • Data Collection: The sources from where the data is collected also includes the links of webpages in the reference part. • Identification of Relevant Facts: How we have identified the facts and connected it with the data collection. • Problem Definition • Causes of the problem. • Solutions of the problem. • Decision in accordance with that • Case summary • Reference The following report is based on the Case Study related to MAGICBRICKS where we were appointed as Consultant of Sales Development Program. The Survey is done by a Google form what opinions people have on Buying homes Online. DATA COLLECTION: Data Collection is done through Google Forms and the responses we got are from the people who can be the prospect customers of MagicBricks. IDENTIFICATION OF RELEVANT FACTS: Facts are based on the questions customers have asked related to Online Property Portals. The FAQs on the portals and general questions people ask. We have identified all those facts and came up with main issue people are facing while buying home online. PROBLEM DEFINITATION: People are generally not comfortable in buying homes from Online Property Portals. They are the platforms that offer the property buyers and sellers a place to get linked with others. These portals have list of the developers or individuals wishing to sell their properties be it commercial, industrial or residential. Also, there you will find the profiles of various real estate agents, brokers and consultants. Apart from these there are many Online Portals who offer services like: • Property Estimations. • Rates and Trends of the property. • Experts and Certified Agents to assists the buyers while buying. • Q&A for customers. • And many more…. Also, there are many benefits: Saves time: In the world where people don't have much time to go out searching for a home to buy or hire on rent, for them these property portals and listings are a boon. They can simply login to these portals and search for properties as per their needs. Faster means of searching a property: Online searching is the fastest means of finding a suitable property. Within few minutes you can have a look at countless properties and also the deals are quicker. Wider reach: Just by sitting on your PC you can garner information about properties in any part of the world with the help of these Real Estate portals. More credible: Having online profile adds to the credibility of the developer or builder. The buyers or people who opt for rented properties gain more trust if you have an online listing. Offer more than just properties: You not only get buying and selling facilities but also profiles about the related services like: • Vaastu consultants • Property Valuation services • Renovation services • Interior Designing services • Architectural Services • Property Legal Services • Construction services, etc. Effective: More and more people come across your property profile and chances of getting a buyer, seller or tenant becomes simple. There are many more benefits of Online Property Listings and Real Estate Portals like you can have a look at the property by viewing its images etc. and you are provided with a large number of options to choose from that is not possible in real time searching. Despite of having all type of Ease still people are hesitating in buying the homes through online portals. We have also got the following responses: 1. We asked a question that are people comfortable buying houses online, and we got the following responses: 2. We have also asked that where do people prefer buying homes? And we got the following response: 3. The problems the usually face while buying homes online: CAUSES: From the survey we made through Google Form we got to know three major reasons that why people are not buying homes online: According to them: 1. The prices of the homes are not accurate and real: They think that the prices which are shown includes high rate of brokerage and other charges in comparison to the local agents and offline service providers. 2. Frauds done by the agents: In recent times there are many types of frauds agents did and taken lots of money from the customers. 3. They don’t know much about certified agents and Genuine Listing: People are still unaware that these portals are assisted by Certified Agents and the listing of properties are done genuine and real. ALTERNATIVE SOLUTIONS: After seeing the problem and it’s cause we have given the alternative solutions in correspondence with the features Magic Bricks has: Following are the features and services given by MagicBricks: Magicbricks, a division of Times Internet Limited, a wholly owned subsidiary of Bennett, Coleman & Co. Ltd (The Times Group) is a website that provides a common platform for property buyers & sellers to locate properties of interest in India, and source information about all property related issues. • Providing Furnished/unfurnished Flats and houses for home buyers • Rental facilities of Flat and houses. • PG • Plot • Commercial Buildings • People also cam sell or rent their property for which free professional photoshoot of their homes. Apart from buying, selling & renting properties in India, users have access to the following services as well: • Property Pulse • Prop worth • Certified Agents • Forums • Buyer’s Guide • QnA section. DECISIONS: The decisions which we have made are on the basis of problem and its causes. We came up with FEATURES-ADVANTAGES-BENEFITS of MagicBricks. The advantages and benefits are correspondent to the features and these benefits covers all the solutions of the problems people have. Like: Causes of Problems Solutions Of the causes from Features Advantages The prices of PropWorth/PropIndex PropIndex is a tool by the homes Magicbricks which empowers are not property seekers and investors accurate and with detailed information on real the movement of residential apartment prices and supply of properties in India for some major cities & has been adding more cities on a regular basis as well. Frauds agents done by Buyer’s Guide and Q&A Don’t know much PropPulse and Forum about Certifies Agents and Genuine listing Benefits This feature states the real price and worth of a plot or house according to the current market with certified agents who will further assists them. Buyer's Guide, a real estate eBook that covers all the essential steps and stages entailed in property buying and contains answers, quick tips, and expert advice on what to look for and how to manage property buying. Only for home buyers to know where to invest and manage property. In Q&A buyer’s put their questions and talk with other buyers to clear their doubts. News section of Magicbricks "Property Pulse" includes property news, home loans concerns, legal & taxation issues, expert opinion and analysis of property trends Here buyer’s can view and learn about the certifies agents and the genuine listing of the properties. Apart from these we have also made BUYER’S PERSONA of the prospect customer of MAGICBRICKS. In the BUYER’S PERSONA we have discussed about: • Customer’s Needs • Pain Points and Challenges • And at last given the solution according to that. CASE SUMMARY Thus, in the given case of Magic Bricks we have been appointed as Consultant of Sales Development Program and here have to discuss about the FEATUES, ADVANTAGES and BENEFITS of the company. Also we have to make the buyer’s persona of the prospect customer. We took a small survey to know the major problems which people are facing while buying homes online. This we have done by seeing the questions which people are asking on different platforms online like QUORA, and also made a Google Form where the respondents talked about the problems they are facing and the reason of their doubts on these Property Websites. References: 1. https://en.m.wikipedia.org/wiki/MagicBricks 2. https://m.economictimes.com/wealth/personal-finance3. news/magicbricks-com-launches-new-features-to-help-users-make-more-informed-realestate-decisions/articleshow/8567483.cms 4. https://www.magicbricks.com/help/ 5. https://www.seattletimes.com/business/sarah-li-cain-15-best-questions-to-ask-whenbuying-a-house/ 6. The Google Form link: https://forms.gle/gdSUh8AD2DzZbrUf9 CASE STUDY #2 SAMSUNG The Following report is based on the Case Study related to SAMSUNG WASHING MACHINE; we made the sales pitch for different customers according to their needs. DATA COLLECTION: Firstly we have collected the information of all the different kinds of Washing Machines with their features and prices to make the sales pitch for all three customers. IDENTIFICATION OF RELEVANT FACTS: By comparing the different washing machines with the needs of the customers we made the sales pitch for all. PROBLEM DEFINITATION: Here we have to make the Sales Pitch. DECISION: We have decided the sales pitch according to the different categories of Washing Machine informations we have collected and matched it with the needs of the customers. USP Of Samsung Washing Machine: When it comes to laundry, Samsung brings you a range of washing machines with a truly diverse array of innovative features. By bringing thoughtful innovation with the best of technology, these machines can help you save time, achieve more, and enjoy your precious moments doing things that matter most to you Types of washing Machine by Samsung: • • • Fully Automatic Front Load Washing Machine Fully Automatic Top Load washing machine Semi-Automatic Washing machine Features and facts about 2021 model Samsung washing machine: Fully Automatic Front Load Washing Machine • • • • Q-Rator AddWash EcoBubble Diamond Drum Fully Automatic Top Load washing machine • • • ActivWash+ Range Wobble Range Center Jet Range Fully Automatic Front Load Washing Machine Q-Rator AddWash EcoBubble Diamond Drum Capacity: 6kg to 8kg Energy Rating: 5* Washing Features: HygieneSteam , Ecobubble , Dry Programs , Add Door , 1400 RPM / 1200 RPM , DIT Motor Features: Quick Wash ,Smart Check , Bubble Soak. Capacity: 6kg to 8kg Energy Rating: 5* Washing Features: HygieneSteam , Diamond Drum , 1400 / 1200 /1000 RPM, Features: Quick Wash ,Ceramic Heater , Eco Drum Clean. Capacity: 10 kg Energy Rating: 5* (Washer) Washing Features: Q-Ratorv, Hygiene Steam,Swirl+Drum Convenience Features: Quick Wash ,Smart Check , Super Eco Wash Capacity: 7kg to 9 kg Energy Rating: 5* Washing Features: HygieneSteam , Ecobubble , Dry Programs , Add Door , 1400 RPM Features: Quick Wash ,Smart Check , Bubble Soak. USP USP AI Powered laundry. Add clothes during USP wash Powerful wash, 99.9%* germ-free gently washing Elegant design With EcoBubble technology, bubbles Quick Wash penetrate deep into clothes, remove Intensive stain stains and give a removal gentle thorough wash. Easy troubleshooting Intensive stain removal Price: 44900 Laundry planner makes your daily laundry plan and also sets the end time of your laundry. The Homecare Wizard checks your washing machine’s condition (weekly reports) and provides tips to ensure that your washing machine is maintained at its best. Easy troubleshooting in our smart phone. removing unpleasant odor and bacteria, Price: 67800 and leaving clothes smelling fresh. 59 minute wash & dry Price: 10 kg Rs.93000 7 kg – Rs 45590 – USP Energy efficient Gentle on clothes Clean and hygienic Quick Wash Easy troubleshooting Price: 33390 Fully Automatic Top Load washing machine ActivWash+ Range Wobble Range Center Jet Range . USP USP Soak and scrub satisfaction to your Remove gently USP stubborn stains, Gentle on clothes Clean and hygienic Low noise, performance lasting Clean and hygienic Better filtration, cleaner clothes Gentle on clothes Superior washing Elegant display Effective detergent dispersal Better clothes Ergonomic design Price: 17210 Price: 20280 filtration, cleaner Price: 14980 USP: Energy efficient Thorough cleaning No detergent residue Easy to soak Reduced drying time Price: 9000 to 12000 Samsung washing Machine Case study Samsung was founded as a grocery trading store on March 1, 1938, by Lee Byung -Chull. He started his business in Taegu, Korea, trading noodles and other goods produced in and around the city and exporting them to China and its provinces.. Samsung first entered the electronics industry in 1969 with several electronics-focused divisions—their first products were black-and-white televisions. During the 1970s the company began to export home electronics products overseas. At that time Samsung was already a major manufacturer in Korea, and it had acquired a 50 percent stake in Korea Semiconductor. With development of the ‘Perfect washing machine’ in 1993 and the ‘Exciting washing machine’ in 1994, Samsung began working on a new type of washing machine. Samsung came up with a new technology which they dubbed ‘Agipul’. Featuring a combination of drum and rotating washing machine technology, it provided a hand-washed feel with decreased tangling of clothes and overall reduction in damage to laundry. Mr.Ram is the newly joined sales person in Samsung electrical and electronic showroom. Guide the Mr.Ram on the sales pitch with respective customer. Following are the three customers who have visited the showroom to buy the fully automated washing machine. Motive of first customer The customer working in a civil industry so he work with the sand, cement, iron rode etc. at end of the day he returns to home with lot of dirt in his cloth. He never mined to pay the highest price for the washing machine but required to remove strong strain or dirt. Sales Pitch for this customer: For the first customer as he never mined to pay the highest price for the washing machine but required to remove stong strain or dirt so for him we need to pitch Samsung 7 kg front load washing machine. It is best and trending washing machine right now. Model Name: Addwash Price: Rs.67800 USP Of this Washing Machine : • Front Load for family • Inverter Motor • 5 star rating ( Less Electricity Consumption) • 1000 RPM Spin speed , Inbuilt Water Heater • 5 years Warranty • Gentle on clothes • Germ free washing • Better Filitration • Best in removing dirt and strain • With EcoBubble technology, bubbles penetrate deep into clothes, remove stains and give a gentle thorough wash. Motive of the second customer He is price conscious; his objective is to buy fully automated washing machine at lowest price and gives best offers in the market. Sales Pitch for this customer: For the 2nd customer as he is price conscious, his objective is to buy less rate fully automated washing machine at lowest price and gives best offers in the market . USP Of this Washing Machine : • Gentle on clothes • Clean and hygienic • Better filtration, cleaner clothes • Elegant display we have samsung 6.5 kg Centre Jet range fully automatic top load silver only just at Rs.12000. The original price of this is Rs 14980. This is the best value and best sales of the year . Offer valid for just 24 hrs sir. And then have to say like This is fully automatic, eco-friendly, provide greater wash, energy efficient and Quick washing, Removes strains to larger extent. STATEMENT WE WILL USE TO CONVINCE HIM: Sir You will never get such a cheap price again this is the best 24 hour offer price,, the original rate of this product is 14980 if u buy today u get it only at ₹12000 that means You get 2980 discount, this is only 24 hour offer price,, now only 5 hour left,, after 5 hour price will be 14980,, such automatic machine.. plus, less electricity consumption plus if the voltage is low thn it's also work, will never get in this price, now decision up to u, what u deicide, sir think deeply and freely then decide, you may visit nearest shop and see the price of the other shop. I don't think so you will get same machine in this cheapest price Motive of the third customer He has come with his wife. His wife is looking for best technology in the washing machine. Wife is to finalize which machine to buy but the purchase decision made by the husband. Sales Pitch for this customer: For this customer we have Fully Automated Front Load Eco Bubble model. It has following features: Capacity: 6kg to 8kg Energy Rating: 5* Washing Features: HygieneSteam , Ecobubble , Dry Programs , Add Door , 1400 RPM / 1200 RPM , DIT Motor Features: Quick Wash ,Smart Check , Bubble Soak. USP Of this Washing Machine : • • • • • Powerful wash, gently Elegant design Quick Wash Intensive stain removal Easy troubleshooting Price: 44900 We will convince the wife with it’s attractive design and features. Although the price does not much matters to the wife she is looking for quality, features and design. STATEMENT USED TO CONVINCE: Sir this is one of the most attractive design which will match the interiors of your house and its super attractive features and powerful system will further helps to remove even the strongest stains from the clothes. We have several offers attached to this washing machine. It’s price is Rs. 44900 but will be available to you for Rs. 38000 and this offer is valid for 3 days from now. This discount will impact the husband’s mind as he will be making purchase decision. CASE SUMMARY: We have been provided with the three customer and their respective needs. For them we have to make required sales pitch. We have collected the information related to different washing machines of SAMSUNG and matched it with the needs of the three customers and concluded it. CONCLUSION • Thus Samsung has wide range of washing machines with different features and pricing convenient for different buyer needs. • We have seen the different needs of the customers and pitched the sales accordingly to their needs. • Each model will be suitable for particular type of customer. • We need to first analyse the needs of the customers and we need to pitch the appropriate models to appropriate customers.
