Mbeleki.E
221129414
Marketing 1A
Question 1
Cash Cows
Samsung Home Appliances, as consist of refrigerators, are the
company's cash cows. Over the years, Samsung Home
Appliances has end up a popular manufacturer to that
amount represents quality yet trust. Samsung has managed in
conformity with obtain a
sizable market portion of a range on business markets, or the co
mpany nonetheless has car according
to enlarge in the visit years.
Stars
Within the case atop samsung cell phones industrial organisation
read among the Star category concerning BCG
matrix concerning Samsung. Mobile telephones such namely an
awful
lot samsung galaxy are quite a kill amongst clients then hold their
s non-public incorrect on trustworthy customers. In
technique into pursuance on hold its make a
bid piece below ward away the opposition Samsung
launches present day smartphones alongside present
day features or design stability.
Question Mark
Thinking about the performance concerning total the merchandise
and Samsung in accordance after furnish Samsung printer is one
positive a good as do stay situated involving the question mark
section involving the BCG matrix related to
Samsung.High opposition afterward tiny need quantity about the
manufacturing of the enterprise is certain so makes such region a
mong that quadrant longevity.
Dogs
With an aim in accordance with cater after the rising need of the
digital world, Samsung launched it is
Samsung watches but the production failed in conformity
with achieve.Samsung watches hold a challenging competition be
yond rivals like Apple watch led according to the spill on the
product, hence in which Samsung watches be
able easily remain positioned among the Dog quadrant on the
BCG matrix.
Question 2
2.1 Based on the above scenario, the target market segment of
fantastic pizza can be defined on the three parameters:
 Demographic: The demographic elements which will define
the target customer of fantastic pizza are males and females
from lower to middle income group belonging to the age
group of 17 to 27.
 Geographic: The geographic elements of the target
consumer are that he or she lives in urban and suburban
areas of Auckland park and the people living in
neighbourhood areas like Melville, Brixton and Randmond
will also be target consumers for fantastic pizza.
 Behavioural: Most of the consumers belong to single
person household and are either full time students or young
working professionals. They do not have much time to cook
dinner or lunch and rely on takeaway services in the
neighbourhood.
2.2 Based totally on the situation I would advise Mr Reed to use
geographic segmentation because it approves the commercial
enterprise to goal the various wants and wishes of clients in
special areas.
2.3 Market Differentiation is the method businesses use to make
a product or provider unique from its competitors in strategies that
give unique fee to the customer. For instance, Debonairs is the
first organisation to furnish free delivery and a hot-or-not quality
promise.
2.4 Market Positioning is a strategic exercise we
use establish the picture of a company or product in a
consumer’s. For Mr Reed,
he must allow purchaser to custom their meal for consumer who
do now not like this menu.
Question 3
Market Penetration(Existing Market, Existing Product)
This approach includes an strive to climb market share within
modern-day industries either via promoting extra product to set up
clients or thru discovering new clients interior these markets.
Mo’faya need to do a unique and modern strategy as a generate
referrals. By encouraging consumers to supply referrals about the
product Mo’faya can award them with coupons or present cards
which will trigger more clients and improve income.
Product development(Existing Market, New Product)
This includes growing new merchandise for current markets by w
ondering about how new merchandise can
meet client desires greater closely and outperform. Mo'faya can
extend its recipe by introducing new flavours such ginger,
strawberry and pineapple which will help outperform its
competitors and meet customer needs more closely.
Market development(New market, Existing product)
The method entails finding a new group of clients for a current
product. Mo’faya ought to prolong its product throughout borders
and introduce it in new location such as Zimbabwe, UAE and
Nigeria that can raise the sales by introduce the business to a
new population.
Related diversification( New market, New product)
This concerns the making of fresh group of goods which
enhances current portfolio in order to penetrate a new however
related market. Mo’faya can introduce new products that relate to
the business core such Mo’faya energy drink.
Unrelated diversification(New market, New product)
It entails arrival into an original enterprise that lacks vital
similarities with the company’s current markets. Mo’faya can
introduces new products that don't relate to the business core like
mo’faya caps and t-shirt.