What is Marketing?
There is a ancient definition of marketing and that is “The
perfomance of business activities that direct the flow of goods
and services from producer to customer or user.”
But this definition does not express the total concepts of
marketing. The total concepts of marketing are giving bellow1. Production concept
2. Product concept
3. Selling concept
4. Modern marketing concept
5. Societal marketing concept
• So, modern marketing definition (by Stanton)
is –
• Marketing is a total system of business
activities designed to plan , price , promote
and distribute want-satisfying goods and
services to present and potential customers.