Marketing(Full-Time) July 2019 - Content Checklist MKT202 Marketing Management S/N Items 1 2 Available in Canvas Learning Management System Study Guide Marketing Management Global Edition by Philip Kotler, Kevin Lane Keller (15th edition) Pearson Codes Availability for Main Distribution --- NA VBID: 9781292092713 NA Important Notes: 1) Please check and ensure that the items you receive in the package correspond with the Contents Checklist. You should also check that the items bear the correct item codes and editions as listed above. 2) Students repeating this course will receive the items marked with an asterisk (*) only. The rest of the items are not given as you would already have them. 3) If you find any item(s) defective, missing or any discrepancies, please contact our Student Support Hotline at 6248 9111 within 14 days from the date of collection. 4) Please note that access to Canvas Learning Management System starts one week before the commencement of each semester. Marketing(Full-Time) July 2019 - Content Checklist MKT351 Consumer Behaviour S/N Items 1 2 Available in Canvas Learning Management System Consumer Behavior, 2010, By Leon G. Schiffman, Leslie Lazar Kanuk 11th Pearson Study Guide Codes Availability for Main Distribution VBID: 9780273787327 NA VBID: 9789814718691 NA Important Notes: 1) Please check and ensure that items in the course material package correspond with those listed in the Contents Checklist. You should also check that the items bear the correct item codes and editions. 2) Students repeating this course will receive only the items marked with an asterisk (*). The rest of the items are not given to you, as you would already have them from your previous semester. 3) If there is any discrepancies, please call our Student Support Hotline at 6248 9111 within 14 days from the date of collection. 4) Please note that the Canvas Learning Management System is accessible six weeks before the commencement of the semester. Marketing(Full-Time) July 2019 - Content Checklist MKT352 Sales Management S/N Items Available in Canvas Learning Management System Sales Management: Analysis and Decision Making *1 9/E, 2015, By Ingram Thomas N., LaForge Raymond W., Schwepker Charles H., Williams Michael R. 9th Edition Routledge. *2 Study Guide Codes Availability for Main Distribution VBID: 9781317511625 NA -- NA Important Notes: 1) Please check and ensure that the items you receive in the package correspond with the Contents Checklist. You should also check that the items bear the correct item codes and editions as listed above. 2) Students repeating this course will receive the items marked with an asterisk (*) only. The rest of the items are not given as you would already have them. 3) If you find any item(s) defective, missing or any discrepancies, please contact our Student Support Hotline at 6248 9111 within 14 days from the date of collection. 4) Please note that the Canvas Learning Management System is accessible six weeks before the commencement of the semester. Marketing(Full-Time) July 2019 - Content Checklist MKT353 Retail Management S/N Items 1 Available in Canvas Learning Management System Retail Management: A Strategic Approach By Barry Berman and Joel R. Evans 13th Pearson 2 Study Guide Codes Availability for Main Distribution VBID: 9781292214689 NA -- NA Important Notes: 1) Please check and ensure that the items you receive in the package correspond with the Contents Checklist. You should also check that the items bear the correct item codes and editions as listed above. 2) Students repeating this course will receive the items marked with an asterisk (*) only. The rest of the items are not given as you would already have them. 3) If you find any item(s) defective, missing or any discrepancies, please contact our Student Support Hotline at 6248 9111 within 14 days from the date of collection. 4) Please note that the Canvas Learning Management System is accessible six weeks before the commencement of the semester. Marketing(Full-Time) July 2019 - Content Checklist MKT354 Brand Management Codes Availability for Main Distribution 1 Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 2013, By Kevin Lane Keller, 4th edition Pearson VBID: 9780273780045 NA 2 Study Guide VBID: 9789814718714 NA S/N Items Available in Canvas Learning Management System Important Notes: 1) Please check and ensure that the items you receive in the package correspond with the Contents Checklist. You should also check that the items bear the correct item codes and editions as listed above. 2) Students repeating this course will receive the items marked with an asterisk (*) only. The rest of the items are not given as you would already have them. 3) If you find any item(s) defective, missing or any discrepancies, please contact our Student Support Hotline at 6248 9111 within 14 days from the date of collection. 4) Please note that the Canvas Learning Management System is accessible six weeks before the commencement of the semester. Marketing(Full-Time) July 2019 - Content Checklist MKT361 Business-to-Business Marketing S/N Items Available in Canvas Learning Management System Business to Business Marketing Management: A Global Perspective (3rd Edition) By Alan *1 Zimmerman and Jim Blythe. Routledge 2018 *2 Study Guide Codes Availability for Main Distribution VBID: 9781317190073 NA -- NA Important Notes: 1) Please check and ensure that the items you receive in the package correspond with the Contents Checklist. You should also check that the items bear the correct item codes and editions as listed above. 2) Students repeating this course will receive the items marked with an asterisk (*) only. The rest of the items are not given as you would already have them. 3) If you find any item(s) defective, missing or any discrepancies, please contact our Student Support Hotline at 6248 9111 within 14 days from the date of collection. 4) Please note that the Canvas Learning Management System is accessible six weeks before the commencement of the semester. Marketing(Full-Time) July 2019 - Content Checklist MKT498 Selected Topics on Digital Transformation S/N Items 1 Available in Canvas Learning Management System Digital Marketing Excellence Planning, Optimizing and Integrating Online Marketing, 5th Edition, Routledge Codes Availability for Main Distribution VBID: 9781317276722 NA Important Notes: 1) Please check and ensure that the items you receive in the package correspond with the Contents Checklist. You should also check that the items bear the correct item codes and editions as listed above. 2) Students repeating this course will receive the items marked with an asterisk (*) only. The rest of the items are not given as you would already have them. 3) If you find any item(s) defective, missing or any discrepancies, please contact our Student Support Hotline at 6248 9111 within 14 days from the date of collection. 4) Please note that access to Canvas Learning Management System starts one week before the commencement of each semester. Marketing(Full-Time) July 2019 - Content Checklist MKT499 Marketing Applied Project S/N Items 1 2 Available in Canvas Learning Management System JMP Version 14 Marketing Research: An Applied Orientation by Naresh K. Malhotra 6th edition Pearson Codes Availability for Main Distribution NA VBID: 9789814648417 NA Important Notes: 1) Please check and ensure that the items you receive in the package correspond with the Contents Checklist. You should also check that the items bear the correct item codes and editions as listed above. 2) Students repeating this course will receive the items marked with an asterisk (*) only. The rest of the items are not given as you would already have them. 3) If you find any item(s) defective, missing or any discrepancies, please contact our Student Support Hotline at 6248 9111 within 14 days from the date of collection. 4) Please note that access to Canvas Learning Management System starts one week before the commencement of each semester.
