TH E
PR OF IL E
OPTIMATRA, or PT Optimatra Multi Indonesia, is a fresh thinking company
that specializes in developing and providing services and products, focusing
on public seating products, conceptual design of products, brand identity
development, and creative marketing development.
As an addition, to enhance our assistantship to our products, we also provide
product consultation, product purchase, and additional design services for
your interior, architectural, and infrastructure projects.
We are system planners,
“
product provider and designers.
We not only provide products
that customer needs, but
we also share our insight
and expertise in design and
development
“
The company was founded in 2014 in Jakarta, Indonesia, from which the
founders have been experienced more than 15 years in the world of public
seating and brand development. In the beginning, we only offered product
consultation and purchase (including the bidding process, installation, and
maintenance) from medium to large-scale projects nationwide. As demands
from our ongoing projects, starting in 2016 we also offer brand development
services, enabling us to deliver comprehensive brand and design services
including brand identity, marketing collaterals, creative digital works,
artworks, signage, and other graphic work as a complete package.
So far, we are glad that we can fulfill the expectations of our expanding
clients and ensure them with the quality of execution and the respect of
schedule and budget. In OPTIMATRA, we innovate and incorporate new
opportunities to find adapted solutions for the demanding future projects and
environment.
We grew our company from a small product provider and
through our knowledge and experience, we have cultivated a
deep understanding of how good products, meticulous design,
and precise project management can contribute significantly to
the value of the project.
Currently, OPTIMATRA provides 2 (two) well-known global
brands in public seating; Zoeftig from the UK, and Camatic
Seating from Australia.
We have cultivated a deep understanding
“of how
the good products can contribute
significantly to value of the project
“
O UR PRO D U C T S
Zoeftig is a UK-based public seating company, specializing
in airports, lobbies, and waiting lounges. Over the years,
Zoeftig has always been defined by its commitment to design
innovation and industry-leading quality; It is what the customers
have come to expect. Zoeftig strengths lays in maintaining
and enhancing exceptional standards when providing
custom-tailored solutions, without ever compromising on the
performance, reliability, and design excellence for which
Zoeftig products are so rightly renowned. Their products
have been used in global airports such as Dubai International
Airport, Hong Kong International Airport, Daxing Beijing
Airport, and more international airports including Terminal 3 of
Soekarno-Hatta International Airport.
Camatic Seating is an Australian public seating company,
Camatic Seating is an Australian public seating company,
specializing in stadiums, theatres, arenas, cinemas, and
auditorium. Camatic is the first company in the southern
hemisphere to manufacture commercial and venues seating
from design concept right through to finished product in
a single location. For over fifty years Camatic Seating has
delivered professional customer support, best quality products,
and innovative solutions. Camatic Seating is known the world
over as the first choice in design, comfort, and technology.
Camatic products have been installed in major venues such as
Sydney Opera House, Melbourne Olympic Park, 1996 Atlanta
Olympic Stadium, Dallas Cowboys Stadium, and more.
OPTIMATRA focus on helping brands simplify and clarify who
they are and what they stand for. From strategy to activation, we
collaborate with our partners to build the content, moments, and
messages that shape modern brands and express them clearly,
authentically, and in unexpected ways.
Our Services are based on 2 key areas: Brand Identity
Development and Creative Marketing Development
> Brand Identity Development
We collaborate with our partners to build the
“content,
moments, and messages that shape modern
brands, and express them clearly, authentically, and in
unexpected ways
“
O UR SERV I C E S
We help your organization to manage a cohesive brand identity,
establishing the larger visual look associated with your company
and how it is perceived in the marketplace and applied across
all channels. We focus on understanding the brand essence and
brand experience, or the emotions an encounter with your brand
elicits. Then we foster brand identity by tying in all the visual
elements with a personality to work collectively, for an appropriate
and integrated identity designed to engage and drive recognition.
Services: Brand research and analysis, Business names and
searches, Identity development, and brand guidelines
Stationery and design for print, Website development, Direct mail
and advertising, Signage, Gifts, and vehicle livery, Exhibitions, etc.
> Creative Marketing Development; Print and Digital
We create materials that drive business development, brand
awareness, and brand loyalty. Whether you are targeting
traditional print media like magazines and newspapers, or one of
the myriad digital trade or consumer channels, we specialize in
helping brands attract, engage, and excite key target audiences
through design. From geo-targeted banner ads to in-market
display or social media advertising, our teams can help you
create compelling advertising content appropriate for any digital
landscape.
Our services are also including print collateral needs that convey
your brand and messaging, from custom prints to specialty
prints. We also translate your marketing and branding into digital
marketing resources and deploy them into targeted channels, as
well as establish digital sales assets and marketing presentation
templates that can help your team fill and close the sales funnel.
Services: Video Profile, Corporate Photography, Annual Reports,
Letterheads, Business cards, Wall graphics, Flyers, Brochures,
Leaflets, Newsletters, Calendars, etc.
As a compact team, our strength is in nurturing
“creativity
and personal service, consistent with an
ethos that ‘small is powerful and beautiful’
“
W HY US
1
As a compact firm we pride ourselves on
paying the utmost attention to each client’s
needs. Projects are managed with strict
reference to the brief, budget and time
frame, with fully personalized services.
2
We value our deep passion for progression,
and exist to solve challenges we believe in.
Our mission has been to do great work and
to have a great time doing it.
3
We consider ourselves creative and
imaginative. We push standards to be
conceptual and creative while we challenge
the technology in technical design to create
innovative solutions.
4
We passionately believe that the future is
about the products that are ecologically
sensitive and we aim to provide products
and services with a minimum impact on the
environment. We strive to apply green design
approaches to all projects. Our commitment
to sustainable design values means that
we can reduce the negative impact on our
environment whilst creating a healthier and
more efficient workflow.
WHAT&HOW #1
Public Seating
Soekarno-Hatta International Airport, Terminal 3
Departure Lobby Seating
Owner
Location
: PT Angkasa Pura II (Persero)
: Tangerang, Indonesia
Zoeftig, as one of our product’s brand principals, supports the new construction of Terminal 3 with its total annual
passenger-handling capacity rise from approximately 55 million to 70 million, with the new building covering a ground
space of 6,124 m2.
Zoeftig provides the inFINITE chairs to the departure lobbies in May 2016, with a total of 3,000 seats, 215 half tables, and
430 bespoke recliners chairs installed altogether.
Some key elements that Zoeftig has succeeded to provide with this project are the fulfillment of bespoke specifications;
the power units, USB smart chargers, and the recliners seats which are the 1st units in Zoeftig’s product lines.
Understand and comprehend
“fundamentally
the clients is our key to
provide them with success story
“
WHAT & H O W
WHAT&HOW #2
Public Seating
WHAT&HOW #3
Brand Identity System
Syamsudin Noor International Airport
Departure Lobby Seating
Al Nahda Hotels & Resorts
Brand Identity System
Owner
Location
Client
Location
: PT Angkasa Pura I (Persero)
: Banjarmasin, Indonesia
The new Syamsudin Noor International Airport in Banjarmasin is the most
anticipated modern airport in Indonesia with a total annual passenger of 7 million
and the new terminal can accommodate 20 large passenger aircraft.
Our product, Zoeftig inFINITE has been used to serve the new Terminal of 77,569
square meters, with 162 three-seaters, 53 four-seaters, 70 three-unit rows,
and 23 four-unit rows, both with power supply for electronic devices. With the
flexibility of Zoeftig inFINITE products, a total of 1,000 seats can be configured to
accommodate high concentrations of passengers at any time in the future.
: Al Nahda Hotels & Resorts
: Muscat, Sultanate of Oman
Al Nahda Hotels & Resorts is a leading hospitality-based group in Oman needed to host its subsidiaries’ brand
into one single entity as a holding group company. OPTIMATRA was asked to develop and bring to life the
entire brands, as well as all the tools needed for marketing, sales, and the guest experience. This included:
hotel positioning and identity statement, identity development and all collateral (sales, in-room guest book and
signage, note cards/stationery, etc.)
Together with the owner and the management, OPTIMATRA developed a range of brands within the group
aimed at an array of different consumer types. Through offering different brands, Al Nahda Hotels & Resorts
can ensure they appeal to every one according to the consumer types.
WHAT&HOW #4
Brand Identity
WHAT&HOW #5
Video Profile
KPN Corp
Brand Identity
Polytechnic Education Development Project (PEDP)
Video Profile
Client
Location
: KPN Corp
: Jakarta, Indonesia
Client
Location
: Asian Development Bank
: Jakarta, Indonesia
KPN Corp is one of the most diversified regional companies in Indonesia consists of four main business
divisions of agriculture, cement and building materials, property, and international trading. The founding roots
of the Company which is the largest palm oil entrepreneur in the world envision an entity with a solid foundation
for sustainable development with growing business units for the wider community. Primarily based in Indonesia,
KPN Corp have also a business presence in Singapore, Vietnam, Sri Lanka, and Mauritius.
To support the strengthening of the Indonesian polytechnic system, the Indonesian government alongside
with Asian Development Bank and the government of Canada have agreed to initiate a project named the
Polytechnic Education Development Project (PEDP). The purpose of PEDP is to strengthen the institutional and
technical capacity of 34 polytechnics in Indonesia and conjunction to support the development of five priority
sectors; manufacturing, infrastructure, mining and energy, agroindustry, and tourism.
In 2018, OPTIMATRA was asked to develop the company’s brand identity which they expected to brings the
company’s old historical and philosophical values, its future projections, and the bold presence of its classical
identity. The result is a metaphorical of organic symbol that conveys the group’s personality that can be
transmitted to their subsidiaries.
The project was started in 2013 and ended in 2019. At the end of the project, to communicate the success
story of this project, Asian Development Bank asked OPTIMATRA to create a video-platform communication
which showing the summary of the project, testimonials from government officials, industries, and polytechnics’
students.
SH O RT P RO F I L E
CORPORATE
DETAIL
THE
MANAGEMENT
Legal Name
PT Optimatra Multi Indonesia
Commissioner
Abe Shina
Brand Name
OPTIMATRA
President Director
Irani Muthiya
Established
2014
Director
Nikky Almon
Core Business
> Public Seating Provider
> Brand Identity Development
> Creative Marketing Development
Address
Jalan Perserikatan No.1, Kav. 261
Jakarta 13220
Indonesia
Phone
Tel:
+62 (0)21 29222999
WA: +62 (0)81218884477
LinkedIn
www.linkedin.com/company/optimatra
Facebook
www.facebook.com/optimatra/
Email
sales@optimatra.com
Website
www.optimatra.com
LEGAL
Registrar & Notary
Halida Shary, SH
Jl. Brigjend H.M. Dhani Effendy No. 2880
Palembang 30134
Indonesia
For enquiries, please drop an
E-mail to:
sales@optimatra.com
or Call to:
+62 (0)21 29 222 999
Alternatively, you may WhatsApp to:
+62 8121 888 4477
PT Optimatra Multi Indonesia
Jalan Perserikatan No.1, Kav. 261
Jakarta 13220
Indonesia
www.optimatra.com