TH E PR OF IL E OPTIMATRA, or PT Optimatra Multi Indonesia, is a fresh thinking company that specializes in developing and providing services and products, focusing on public seating products, conceptual design of products, brand identity development, and creative marketing development. As an addition, to enhance our assistantship to our products, we also provide product consultation, product purchase, and additional design services for your interior, architectural, and infrastructure projects. We are system planners, “ product provider and designers. We not only provide products that customer needs, but we also share our insight and expertise in design and development “ The company was founded in 2014 in Jakarta, Indonesia, from which the founders have been experienced more than 15 years in the world of public seating and brand development. In the beginning, we only offered product consultation and purchase (including the bidding process, installation, and maintenance) from medium to large-scale projects nationwide. As demands from our ongoing projects, starting in 2016 we also offer brand development services, enabling us to deliver comprehensive brand and design services including brand identity, marketing collaterals, creative digital works, artworks, signage, and other graphic work as a complete package. So far, we are glad that we can fulfill the expectations of our expanding clients and ensure them with the quality of execution and the respect of schedule and budget. In OPTIMATRA, we innovate and incorporate new opportunities to find adapted solutions for the demanding future projects and environment. We grew our company from a small product provider and through our knowledge and experience, we have cultivated a deep understanding of how good products, meticulous design, and precise project management can contribute significantly to the value of the project. Currently, OPTIMATRA provides 2 (two) well-known global brands in public seating; Zoeftig from the UK, and Camatic Seating from Australia. We have cultivated a deep understanding “of how the good products can contribute significantly to value of the project “ O UR PRO D U C T S Zoeftig is a UK-based public seating company, specializing in airports, lobbies, and waiting lounges. Over the years, Zoeftig has always been defined by its commitment to design innovation and industry-leading quality; It is what the customers have come to expect. Zoeftig strengths lays in maintaining and enhancing exceptional standards when providing custom-tailored solutions, without ever compromising on the performance, reliability, and design excellence for which Zoeftig products are so rightly renowned. Their products have been used in global airports such as Dubai International Airport, Hong Kong International Airport, Daxing Beijing Airport, and more international airports including Terminal 3 of Soekarno-Hatta International Airport. Camatic Seating is an Australian public seating company, Camatic Seating is an Australian public seating company, specializing in stadiums, theatres, arenas, cinemas, and auditorium. Camatic is the first company in the southern hemisphere to manufacture commercial and venues seating from design concept right through to finished product in a single location. For over fifty years Camatic Seating has delivered professional customer support, best quality products, and innovative solutions. Camatic Seating is known the world over as the first choice in design, comfort, and technology. Camatic products have been installed in major venues such as Sydney Opera House, Melbourne Olympic Park, 1996 Atlanta Olympic Stadium, Dallas Cowboys Stadium, and more. OPTIMATRA focus on helping brands simplify and clarify who they are and what they stand for. From strategy to activation, we collaborate with our partners to build the content, moments, and messages that shape modern brands and express them clearly, authentically, and in unexpected ways. Our Services are based on 2 key areas: Brand Identity Development and Creative Marketing Development > Brand Identity Development We collaborate with our partners to build the “content, moments, and messages that shape modern brands, and express them clearly, authentically, and in unexpected ways “ O UR SERV I C E S We help your organization to manage a cohesive brand identity, establishing the larger visual look associated with your company and how it is perceived in the marketplace and applied across all channels. We focus on understanding the brand essence and brand experience, or the emotions an encounter with your brand elicits. Then we foster brand identity by tying in all the visual elements with a personality to work collectively, for an appropriate and integrated identity designed to engage and drive recognition. Services: Brand research and analysis, Business names and searches, Identity development, and brand guidelines Stationery and design for print, Website development, Direct mail and advertising, Signage, Gifts, and vehicle livery, Exhibitions, etc. > Creative Marketing Development; Print and Digital We create materials that drive business development, brand awareness, and brand loyalty. Whether you are targeting traditional print media like magazines and newspapers, or one of the myriad digital trade or consumer channels, we specialize in helping brands attract, engage, and excite key target audiences through design. From geo-targeted banner ads to in-market display or social media advertising, our teams can help you create compelling advertising content appropriate for any digital landscape. Our services are also including print collateral needs that convey your brand and messaging, from custom prints to specialty prints. We also translate your marketing and branding into digital marketing resources and deploy them into targeted channels, as well as establish digital sales assets and marketing presentation templates that can help your team fill and close the sales funnel. Services: Video Profile, Corporate Photography, Annual Reports, Letterheads, Business cards, Wall graphics, Flyers, Brochures, Leaflets, Newsletters, Calendars, etc. As a compact team, our strength is in nurturing “creativity and personal service, consistent with an ethos that ‘small is powerful and beautiful’ “ W HY US 1 As a compact firm we pride ourselves on paying the utmost attention to each client’s needs. Projects are managed with strict reference to the brief, budget and time frame, with fully personalized services. 2 We value our deep passion for progression, and exist to solve challenges we believe in. Our mission has been to do great work and to have a great time doing it. 3 We consider ourselves creative and imaginative. We push standards to be conceptual and creative while we challenge the technology in technical design to create innovative solutions. 4 We passionately believe that the future is about the products that are ecologically sensitive and we aim to provide products and services with a minimum impact on the environment. We strive to apply green design approaches to all projects. Our commitment to sustainable design values means that we can reduce the negative impact on our environment whilst creating a healthier and more efficient workflow. WHAT&HOW #1 Public Seating Soekarno-Hatta International Airport, Terminal 3 Departure Lobby Seating Owner Location : PT Angkasa Pura II (Persero) : Tangerang, Indonesia Zoeftig, as one of our product’s brand principals, supports the new construction of Terminal 3 with its total annual passenger-handling capacity rise from approximately 55 million to 70 million, with the new building covering a ground space of 6,124 m2. Zoeftig provides the inFINITE chairs to the departure lobbies in May 2016, with a total of 3,000 seats, 215 half tables, and 430 bespoke recliners chairs installed altogether. Some key elements that Zoeftig has succeeded to provide with this project are the fulfillment of bespoke specifications; the power units, USB smart chargers, and the recliners seats which are the 1st units in Zoeftig’s product lines. Understand and comprehend “fundamentally the clients is our key to provide them with success story “ WHAT & H O W WHAT&HOW #2 Public Seating WHAT&HOW #3 Brand Identity System Syamsudin Noor International Airport Departure Lobby Seating Al Nahda Hotels & Resorts Brand Identity System Owner Location Client Location : PT Angkasa Pura I (Persero) : Banjarmasin, Indonesia The new Syamsudin Noor International Airport in Banjarmasin is the most anticipated modern airport in Indonesia with a total annual passenger of 7 million and the new terminal can accommodate 20 large passenger aircraft. Our product, Zoeftig inFINITE has been used to serve the new Terminal of 77,569 square meters, with 162 three-seaters, 53 four-seaters, 70 three-unit rows, and 23 four-unit rows, both with power supply for electronic devices. With the flexibility of Zoeftig inFINITE products, a total of 1,000 seats can be configured to accommodate high concentrations of passengers at any time in the future. : Al Nahda Hotels & Resorts : Muscat, Sultanate of Oman Al Nahda Hotels & Resorts is a leading hospitality-based group in Oman needed to host its subsidiaries’ brand into one single entity as a holding group company. OPTIMATRA was asked to develop and bring to life the entire brands, as well as all the tools needed for marketing, sales, and the guest experience. This included: hotel positioning and identity statement, identity development and all collateral (sales, in-room guest book and signage, note cards/stationery, etc.) Together with the owner and the management, OPTIMATRA developed a range of brands within the group aimed at an array of different consumer types. Through offering different brands, Al Nahda Hotels & Resorts can ensure they appeal to every one according to the consumer types. WHAT&HOW #4 Brand Identity WHAT&HOW #5 Video Profile KPN Corp Brand Identity Polytechnic Education Development Project (PEDP) Video Profile Client Location : KPN Corp : Jakarta, Indonesia Client Location : Asian Development Bank : Jakarta, Indonesia KPN Corp is one of the most diversified regional companies in Indonesia consists of four main business divisions of agriculture, cement and building materials, property, and international trading. The founding roots of the Company which is the largest palm oil entrepreneur in the world envision an entity with a solid foundation for sustainable development with growing business units for the wider community. Primarily based in Indonesia, KPN Corp have also a business presence in Singapore, Vietnam, Sri Lanka, and Mauritius. To support the strengthening of the Indonesian polytechnic system, the Indonesian government alongside with Asian Development Bank and the government of Canada have agreed to initiate a project named the Polytechnic Education Development Project (PEDP). The purpose of PEDP is to strengthen the institutional and technical capacity of 34 polytechnics in Indonesia and conjunction to support the development of five priority sectors; manufacturing, infrastructure, mining and energy, agroindustry, and tourism. In 2018, OPTIMATRA was asked to develop the company’s brand identity which they expected to brings the company’s old historical and philosophical values, its future projections, and the bold presence of its classical identity. The result is a metaphorical of organic symbol that conveys the group’s personality that can be transmitted to their subsidiaries. The project was started in 2013 and ended in 2019. At the end of the project, to communicate the success story of this project, Asian Development Bank asked OPTIMATRA to create a video-platform communication which showing the summary of the project, testimonials from government officials, industries, and polytechnics’ students. SH O RT P RO F I L E CORPORATE DETAIL THE MANAGEMENT Legal Name PT Optimatra Multi Indonesia Commissioner Abe Shina Brand Name OPTIMATRA President Director Irani Muthiya Established 2014 Director Nikky Almon Core Business > Public Seating Provider > Brand Identity Development > Creative Marketing Development Address Jalan Perserikatan No.1, Kav. 261 Jakarta 13220 Indonesia Phone Tel: +62 (0)21 29222999 WA: +62 (0)81218884477 LinkedIn www.linkedin.com/company/optimatra Facebook www.facebook.com/optimatra/ Email sales@optimatra.com Website www.optimatra.com LEGAL Registrar & Notary Halida Shary, SH Jl. Brigjend H.M. Dhani Effendy No. 2880 Palembang 30134 Indonesia For enquiries, please drop an E-mail to: sales@optimatra.com or Call to: +62 (0)21 29 222 999 Alternatively, you may WhatsApp to: +62 8121 888 4477 PT Optimatra Multi Indonesia Jalan Perserikatan No.1, Kav. 261 Jakarta 13220 Indonesia www.optimatra.com