Audience Analysis Tool
Components of Culture
Explicit (What is known or visible?)
Implicit (What is not visible?)
Type of Culture
Collectivist
Individualistic
Details
(for example [but not limited to])
 background,
 needs and interests,
 demographic characteristics
- age groups,
- region or country of residence,
- gender,
- political preferences
- other
communication
Support for Choice on Type of Culture
A lot of teamwork is used. Each part of the
team works closely together.
Seems as if it is a high context environment
where each part of the team has worked
together for x number of years and treats
one another as friends.
High context
Low context
Personal
Corporate (departmental or organizationwide)
Type of Audience
Expert
Technician
Executive
Gatekeeper
Nonspecialist (layperson)
List as Primary or Secondary (as applicable)
Primary
primary
Describe the rhetorical situation (audience, context, purpose, content/message).
Type of document – What type of document (genre) will meet the needs of your audience?
-
Email
Memo
-
Report
Proposal
Letter
Other
My Audience Analysis was over a CAD designer position at Kibbetech Offroad that opened at
the organization. It was an Instagram ad, and I haven’t been able to find an actual job listing
online.
Components of Culture
Explicit (What is known or visible?)
Implicit (What is not visible?)
Type of Culture
Collectivist
Individualistic
High context
Low context
Details
(for example [but not limited to])
 background,
 needs and interests,
 demographic characteristics
- age groups,
- region or country of residence,
- gender,
- political preferences
- other
Big organization
Support for Choice on Type of Culture
Big group therefore needs of business are
always prioritized.
Seems as if information is told in a easily
acceptable manner such as meetings.
Information is communicated very
thoroughly.
Personal
Corporate (departmental or organizationwide)
Type of Audience
Expert
Technician
Executive
Gatekeeper
Nonspecialist (layperson)
List as Primary or Secondary (as applicable)
Primary
Primary
secondary
Describe the rhetorical situation (audience, context, purpose, content/message).
Type of document – What type of document (genre) will meet the needs of your audience?
-
Email
Memo
Report
Proposal
Letter
-
Other
This analysis is over an entry level mechanical design engineer position at Talos. A
company located in LaVergne, TN