Republic of the Philippines
CENTRAL BICOL STATE UNIVERSITY OF AGRICULTURE
Impig, Sipocot, Camarines Sur
www.cbsua.edu.ph
COLLEGE OF INFORMATION TECHNOLOGY
PHILOSOPHY
Education for Sustainable Human Development
VISION
An Agricultural Research University of Global Standards
UNIVERSITY GOALS
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Enable transformative and inclusive learning experiences.
Generate and utilize new knowledge and technologies.
Engage and empower communities.
Intensify internationalization and resource generation initiatives.
Establish one e-governance system.
Enhance management of university resources.
GUIDING VALUES
MISSION
Leading innovations, building resilient and sustainable communities

QUALITY POLICY
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Central Bicol State University of Agriculture commits to lead innovations in
instruction, research, extension and resource generation for clients’
satisfaction, resilient and sustainable communities.

CBSUA is dedicated to uphold its core values and principles, satisfy all
applicable requirements and standards through continual improvement of the
quality management system.
CBSUA-SYL-ACD-GE 12a
Effectivity Date: January 11, 2021
uality and Excellence
rofessionalism
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eamwork and Unity
iberalism
nstitutional Pride
CORE VALUES
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Discipline
Respect
Care
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COLLEGE GOALS
1. To develop high sense of professionalism among graduates particularly on IT issues.
a. Equip IT graduates with ethical standard on security issues and concerns;
b. Produce IT graduates reflective of oral, written and technical competence.
2. To develop IT graduates with knowledge and expertise to contribute significantly to the workforce.
a. Produce globally competitive IT graduates;
b. Produce IT graduates who can relate academic instructions to actual practices pertinent to
emerging technologies
c.Produce IT infrastructure managers and developers.
3. To develop high sense of community involvement.
a. Produce socially responsible IT graduates.
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CBSUA-SYL-ACD-GE 12a
Effectivity Date: January 11, 2021
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COLLEGE GOALS
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1. Produce graduates exemplifying skills on IT applications, operation, development, maintenance and
administration.
2. Design projects relevant to needs of the community through research activities.
3. Empower graduates on ethical issues and concerns regarding Information Technology.
4. Support best IT practices in the world of Information Technology.
5. Devise extension services program in consonance with the needs of the community on Information
Technology.
1. Analyze complex problems, and identify and define the computing requirements needed to design
an appropriate solution.
2. Apply computing and other knowledge domains to address real-world problems.
3. Design and develop computing solutions using a system-level perspective.
4. Utilize modern computing tools
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PROGRAM EDUCATIONAL OBJECTIVES
STUDENT OUTCOMES (PROGRAM OUTCOMES)
By the time of graduation, the students of the Information Technology program shall be able to:
UNIVERSITY GOALS
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PROGRAM EDUCATIONAL
OBJECTIVES
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COURSE SYLLABUS
1. Course No.
2. Course Name
3. Course Description
GE 10
Philippine Popular Culture
The course introduces and explores the concept of popular culture within the context of Philippine context. A
multi-disciplinary approach will be utilized to explore the evolution of pop culture in the country, providing the
students with the necessary tools of analysis to explore the various mediums in which it is embedded in. The
course will discuss how pop culture is present in everyday life: how it simultaneously influences and is being
influenced by the feelings, performances, and identities of the Filipino people.
4. Credit Units
5. Contact Hours
6. Pre-requisite
7. Values Integration
3
3 hours lecture
None
The end goal of this course is to ensure that the students will be equipped with the knowledge, understanding,
and appreciation of popular culture and utilize the same to improve their individual well-being and in turn, become
more proactive Filipino citizens.
8. Student Outcomes addressed by the Course Outcomes:
After completing this course, the student must be able to:
1. Define the concept of popular culture and popular culture in the Philippine context
2. Discuss the dyadic relationship between popular culture and mass media
3. Provide examples how the Philippine pop culture influences and is influenced by the evolution of
media
4. Explain the role of media in the propagation and evolution of Philippine values and norms
5. Expound on the implication of media and information to the individual and the Philippine society
6. Analyze the important role of Media Literacy in the understanding and appreciation of Philippine Pop
Culture
*Level: I – Introductory, E – Enabling, D – Demonstrative
CBSUA-SYL-ACD-GE 12a
Effectivity Date: January 11, 2021
STUDENTS OUTCOMES*
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2
3
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4
9. Course Coverage
Time Allotment
Week 1-2
Intended Learning Outcomes
(ILO)


Know by heart the CBSUA VMGO.
Translate into action the CBSUA
Core and Guiding Values
Topics
1. VMGO
2. Quality Policy
3. Course Outline
4. Attendance Policy
System and Classroom
Rules and Policies
A. Define and frame the concepts of Introduction
to
“culture”, “popular”, and “popular Popular Culture
culture”
 Define and frame
B. Identify the different branches of
the concepts of
Popular Culture
culture and the
popular
C. Discuss the relationship between
Media and Pop Culture
 Understanding the
concept
of
Pop
Culture

CBSUA-SYL-ACD-GE 12a
Effectivity Date: January 11, 2021
Teaching and
Learning
Activities
Synchronous
classes via google
meet and
asynchronous class
via VLP and Google
Classroom.
Assessment Task
Discussion
Group discussion/sharing of
ideas and Reflection Paper
Relationship
between Media and
Pop Culture
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Time Allotment
Week 3-4
Intended Learning Outcomes
(ILO)
Topics
A. Understand and appreciate the History
history and evolution of pop culture Evolution
in the Philippines
Philippine Pop
B. Discuss the role of the Filipinos in Culture
the cyclic
 History
of
process
of
construction,
Culture
deconstruction, and
 Evolution of
reconstruction of the Philippine pop
Culture
in
culture
Philippines
Week 5
Teaching and
Assessment Task
Learning
Activities
and Reading of an
Write a reflection paper
of
based on the
assigned
academic
journal
reading
/discussion
Pop
Pop
the

The role of Filipinos
in the cyclic process
of

construction,
deconstruction, and
reconstruction

of Philippine
Culture
pop
A. Integrate the relationship between Popular Culture and
popular culture and media
the Media (Week 1)
B. Identify and differentiate between 
the
CBSUA-SYL-ACD-GE 12a
Effectivity Date: January 11, 2021
Discussion
Group discussion/sharing of
ideas and Reflection Paper
Establish
link
between media and
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Time Allotment
Intended Learning Outcomes
(ILO)
different types of Media (Traditional/
Legacy
and New Media)
Topics
popular

culture

History
and
evolution of Media
(Traditional/

Legacy
Media)
C. Discuss media evolution as the
backdrop of
popular culture
D. Reflect on the evolving rope of
the people in the crafting of mass 
media and pop culture
Week 6
A. Define and differentiate between
information literacy, media literacy,
and technology literacy and their roles
in Philippine Pop Culture.
B. Utilize the knowledge of information
literacy,
media
literacy,
and
technology literacy in order to spot
fake news
CBSUA-SYL-ACD-GE 12a
Effectivity Date: January 11, 2021
Assessment Task
Discussion
 Group discussion/sharing
of ideas and Watch online
videos
New
How the evolution
of Media shifted the
power of the people
in crafting mass
media
Popular
and
the
(Week 2)

and
Teaching and
Learning
Activities
Culture
Media
Information literacy,
media literacy, and
technology literacy
and their roles in
Philippine
Pop
Culture
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Time Allotment
Intended Learning Outcomes
(ILO)
Topics

How they can use
information literacy,
media literacy, and
technology literacy
to identify fakenews
Teaching and
Learning
Activities
Assessment Task
Discussion
Group discussion /sharing of
ideas and Watchonline videos
Discussion
Group discussion/sharing of
idea and Reflection Paper
ASSESSMENT 1
Week 7
Week 8
Week 9-10
A. Define and comprehend the
concepts ofSemiotics and Uses and
Gratifications Theory
B. Integrate Semiotics and
Gratifications Theory within the
construct of PhilippinePop Culture.
Popular Culture in
the
Philippines
through Theoretical
Lens (Week 1)
Semiotics and the
Popularity of Emojis
 Uses
and
Gratifications Theory
inMobile Legends
A. Define
and
comprehend
the Popular Culture in the
concepts of the Culture Industry and Philippines
through
Agenda Setting Theory
Theoretical
Lens
B. Integrate Culture Industry and (Week 2)
Agenda Setting Theory within the
 Culture Industry and
construct ofPhilippine Pop Culture
Jollibee
 Agenda
Setting
Theory and Popular
Advertisements
in
the Philippines
A. Analyze how the case study The
Concept
of
(Sarah Geronimo) was able to Virality within the
integrate in thePhilippine Pop Culture Parameters of the
B. Utilize theoretical anchoring of Philippine
Popular
CBSUA-SYL-ACD-GE 12a
Effectivity Date: January 11, 2021

Discussion
Group discussion/sharing of
ideas
and
Case Study
Analysis
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Time Allotment
Week 11-12
Intended Learning Outcomes
(ILO)
Topics
Semiotics, Uses and Gratifications Culture
Theory, Culture
Industry,
and
and
Agenda Setting Theory in order to  Background
History
of
the
case
grasp a greater appreciation of the
study
process of the cyclic construction,
deconstruction, and reconstruction of  An in-depth analysis
on how the case
the Philippine Pop Culture.
study became a part
of the Philippine Pop
Culture
 Theoretical Anchoring
 Semiotics
 Uses
and
Gratifications
Theory
 Culture Industry
 Agenda
Setting
Theory
A. Analyze how the case study (Eat Philippine
Pop
Bulaga) was able to integrate in the Culture
and
Philippine Pop Culture
Assimilation: A Case
B. Utilize theoretical anchoring of
Study on the Hallyu/
Semiotics, Uses and Gratifications
Theory, Culture
Industry,
and Korean Wave andthe
Culture
Agenda Setting Theory in order to Philippine
grasp a greater appreciation of the Industry
process of the cyclic construction,
deconstruction, and reconstruction of  Definition of Virality
 History
the Philippine Pop Culture.
 How it is a part of
the Philippine Pop
Culture
 Theoretical
CBSUA-SYL-ACD-GE 12a
Effectivity Date: January 11, 2021
Teaching and
Learning
Activities
Assessment Task
Discussion
Group discussion/sharing of
ideas
and
Case Study
Analysis
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Page 8 of 13
Time Allotment
Intended Learning Outcomes
(ILO)
Topics
Anchoring
Semiotics
Uses
and
Gratifications
Theory
Culture Industry
Agenda
Setting
Theory
Week 13-14
A. Define and comprehend the
concept ofVirality
B. Analyze how the concept of
Virality managed to integrate within
the construct of the Philippine Pop
Culture
C. Identify the role of media in the
process ofVirality
D. Utilize theoretical anchoring of
Semiotics, Uses and Gratifications
Theory,
Culture
Industry,
and
Agenda Setting Theory in order to
grasp a greater appreciation of the
process of the cyclic construction,
deconstruction, and reconstruction of
the Philippine Pop Culture
CBSUA-SYL-ACD-GE 12a
Effectivity Date: January 11, 2021
ASSESSMENT 2
Philippine
Pop
Culture and New
Media: Meme-ology
101
Teaching and
Learning
Activities
Assessment Task
Discussion
Group discussions/sharing of
ideas and Reflection Paper
 Background
and
History of the case
study
 An in-depth analysis
on how the case
study became a
part
of
the
Philippine
Pop
Culture
 Theoretical
Anchoring
Semiotics
Uses
and
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Time Allotment
Intended Learning Outcomes
(ILO)
Topics
Gratifications
Theory
Culture Industry
Agenda
Setting
Theory
WEEK 15-16
A. Define and comprehend the concept Philippine
Popular
ofMemes
Culture
and
the
B. Analyze how Memes managed to Experience Economy
integrate within the construct of the (Week
1)
Case
Philippine Pop Culture
Study 1
C. Identify the role of media in the
 Background
and
process ofMemes and Meme-making
History
of
the
case
D. Utilize theoretical anchoring of
study
Semiotics, Uses and Gratifications
Theory, Culture Industry, and Agenda  An in-depth analysis
on how the case
Setting Theory in order to grasp a
study became a
greater appreciation of the process of
part
of
the
the cyclic construction, deconstruction,
Philippine
Pop
and reconstruction of the Philippine
Culture
Pop Culture.
 Theoretical
Anchoring
Semiotics
 Uses
and
Gratifications
Theory
CBSUA-SYL-ACD-GE 12a
Effectivity Date: January 11, 2021
Teaching and
Learning
Activities
Discussion
Assessment Task
Group discussion/sharing of
ideas and Case Study
Analysis
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Time Allotment
WEEK 17-18
Intended Learning Outcomes
(ILO)
Topics
A. Analyze how the case study
(Hanyu Wave) was able to integrate
in the Philippine Pop Culture
B. Utilize theoretical anchoring of
Semiotics, Uses and Gratifications
Theory, Culture Industry, and
Agenda Setting Theory in order to
grasp a greater appreciation of the
process of the cyclic construction,
deconstruction, and reconstruction of
the Philippine Pop Culture.
 Culture Industry
 Agenda
Setting
Theory
Philippine
Popular
Culture
and
the
Experience Economy
(Week
2)
Case
Study 2
Teaching and
Learning
Activities
Assessment Task
Discussion
Group discussion/sharing of
ideas and Reflection Paper
 Background
and
History of the case
study
 An in-depth analysis
on how the case study
became a part of the
PhilippinePop Culture
 Theoretical Anchoring
Semiotics
Uses
and
Gratifications
Theory
Culture Industry
Agenda
Setting
Theory
FINAL ASSESSMENT
9. Course Assessment
Assessment 1. Performance Task
Assessment 2. Performance Task
Assessment 3.Performance Task
10. Resources Needed
CBSUA-SYL-ACD-GE 12a
Effectivity Date: January 11, 2021
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A. Textbooks/References
Danesi, M.(2015). Popular culture: Introductory perspectives (3rd ed.). London: Rowman & Littlefield.
Griffin, M. (2012). A first look at communication theory (8th ed.).New York: McGraw-Hill
Fedorak, S. A.(2009). Pop Culture: Theculture of everyday life. Toronto: University of Toronto Press.
Fernandez, D. G. (2002). Mass culture and cultural policy: The Philippine experience. Budhi, 5 (36.1). Retrieved September 19, 2020,
from https://journals.ateneo.edu/ojs/index.php/budhi/article/view/59/591
Khan. R. E. (2015). Media and informationliteracy handbook. Mandaluyong: Anvil Publishing.
B. Teaching – Learning Facilities/Equipment
1.
2.
3.
4.
Virtual Learning Portal
Google Classroom
Chat Group (Messenger)
Hard Copy of Module
Course Title:
Prepared by:
Noted:
Reviewed and Approved by:
Life and Works of Rizal
Date Effective:
CHRISTIAN JESSIE B. BALA
COS Instructor
SONNY M. MACHADO
Program Chairperson
DENNIS C. GABON
Dean
AY 1st Semester 2021-2022
Date Signed:
CBSUA-SYL-ACD-GE 12a
Effectivity Date: January 11, 2021
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CBSUA-SYL-ACD-GE 12a
Effectivity Date: January 11, 2021
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