Persuasive Techniques When and why are they used? To convince someone to change their mind To Show someone another perspective or point of view To help sell a product To encourage an audience to agree with a specific opinion Advertisements can range from ; magazines, billboards, newspaper ads, Youtube ads Persuasive texts can be: Persuasive essay ; people arguing a point in written form: For example, arguing that homework is bad / arguing that mobile phones should be allowed in class etc **There is no right or wrong opinion in persuasive writing as long as the language techniques (or persuasive devices) are used. When we use the language techniques our audience is being convinced. Repetition • When words, pictures, colours or short sentences are being used many times - This helps our audience remember a sentence or words that are related to a product better. - Red= we think of coke • A logo is a simple picture that represents the product Logo • Very simple design • As soon as the audience sees it they know what company it comes from • Asking a question that everyone knows the answer to Rhetorical question • Everyone usually has the same answer in their head, there is no other answer • This WORKS because it makes the audience think about a product Facts and statistics • People will trust your advertisement more if you include information that is factual • Facts and statistics are numbers and information that considered true – Your audience will believe you Colour and perfect presentation • Will catch the eye of your audience • Showing what your product looks like on the page will make your audience know what to expect when they buy your product • Adding celebrities to make the product look more appealing Celebrity endorsement • People who see their favourite celebrity with a product will most likely want the product for themselves • People will want the • When there is a good deal, people will feel like they want to buy your product even more Promotion • People don’t want to miss out • Your product is more likely to sell out quicker Adjectives to describe • VIVID Adjectives help your audience imagine what your product looks like • VIVID Adjectives help your audience understand what your product can do • It will make them understand your product better Assessment Task • Your task is to pretend that you are Stanley Yelnuts’s father. • You are an inventor and you have invented a shirt that is waterproof and stain proof. • You must create an A4 sized pamphlet that advertises your amazing product. There is nothing like it and you must use some detailed description that tells the audience why they need your shirt. Things you must include: • Company Logo • Slogan • Colour and product presentation • Facts and statistics • Price • Promotion • Rhetorical Question • Detailed description of what your product looks like • Adjectives and a detailed description of what your product does A Uses 6 persuasive devices in the advertisement B Uses 5 persuasive devices in the advertisement Grades C Uses 4 persuasive devices D Uses 2 persuasive devices F Work is incomplete / not submitted by the due date / only 1 persuasive device
