1. Key Concepts surrounding the Case.
DATA BASE
A data base is a set of data held in a computer, especially one that is accessible in various ways. A
data base can cover millions of workers it can also mean a well-designed, organized and carefully
managed collection of data. Database can help Penn National Gaming and its subsidiaries address
the various challenges confronting managers and decision makers with timely, accurate, and
relevant information. Database can also help Penn National Gaming and its subsidiaries to analyse
information to reduce costs, increase profit, add new customers, track past business activities, and
open new market opportunities.
DATABASE MAANAGEMENT SYSTEM
A database Management System (DBMS) consist of a group of programmes used to access and
manage a database as well as provide an interface between the database and its users and other
application programmes. A database management system provides a single point of management
and control over data resources, which can be critical to maintaining the integrity and security of
the data. A database management system, and the application programme that use data make up a
database environment. Databases and database management system are becoming even more
important to organizations as they deal with rapidly increasing amounts of information. Penn
National Gaming and its subsidiaries acquisition of Data management system will be essential by
using Data Management system in the areas of purchasing, demographics of patrons, gambling
preferences and its other properties situated at different locations and also good data management
system can help Penn National Gaming and its subsidiaries to find the right and related information
for accurate and business critical decision making.
DATA MANAGEMENT
Data management is an integrated set of functions that defines the processes by which data is
obtained, certified fit for use, stored, secured, and processed in such a way as to ensure that the
accessibility, reliability, and timeliness of the data meet the needs of the data users within an
organization. The acquisition of data management would be essential to the operation of Penn
National Gaming and its subsidiaries. This data management could function in retrieving of its
data, certified and fit for use, stored, secured and processed in such a way as to ensure that the
accessibility, reliability and timeliness of data meet the needs of the data users within the Penn
Gaming and its subsidiaries in the United States and Canada.
BIG DATA
Big data is the term used to describe data collections that are so enormous (terabytes or more) and
complex (from sensor data to social media data) that traditional data management software,
hardware, and analysis processes. It also can be described as the large volume of data, both
structured and unstructured, that inundates a business on a day-to-day basis. It is not the amount
of data that’s important. It is what organisations do with the data that matters. Big data can be
analysed for insights that can lead to better decisions and strategic business moves. After Penn
National Gaming acquisition of data management there is a need for the acquisition of big data in
order to secure information at various sites. Since Penn Gaming would like to know each patron
and their demographics, purchases, gambling preferences and habits, and services they request as
guest.
DATA WAREHOUSE
Data warehouse is the electronic storage of a large amount of information by a business or
organization. A data warehouse is designed to run query and analysis on historical data derived
from transactional sources for business intelligence and data mining purposes. Penn National
Gaming and its subsidiaries would need to acquire a data warehouse. This data warehouse would
serve as a storage of Penn’s large amount of information for future use.