Extension approaches in livestock development Ashok Baindha Assistant Professor Dept. of Veterinary and Animal Husbandry Extension Education Post Graduate Institute of Veterinary Education and Research, Jaipur Classification According to use • Group contacts • Individual contacts • Mass contacts • Method demonstration meetings • Bulletins • Farm and home visits • Leader training meetings • Leaflets • Office calls • Lecture meetings • News stories • Telephone calls • Conferences and discussion • Circular letters • Personal letters meetings • Radio • Result demonstrations • Meetings at result demonstration • Television • Tours • Exhibits • Schools • Posters • Miscellaneous meetings According to Form • Written • Bulletins • Leaflets • News articles • personal letters • circular letters • Visual or objective • Result demonstrations • Exhibits • Posters • Motion pictures • Charts, slides and other visual aids • Spoken • General and special meetings of all kinds • Farm and home visits • Office calls • Telephone calls • Radio • Spoken and visual • Method demonstration meetings • Meetings at result demonstrations • Meetings involving motion pictures • Television Classification According to the Stages of Innovation Decision Process • Knowledge: • • • • • Radio and television Printed matter (Leaflets) Posters and wall newspapers Circular letters Computer/Internet • Persuasion • • • • All types of meetings Training course Method demonstration Printed matter (Pamphlet, Booklet, Magazine,etc) • Decision • Result demonstration (trial) • Farm and home visits • Office calls • Friends and relatives • Implementation: • Result demonstration • Personal visits • Local leaders Classification According to the Stages of Learning Process • Attention: • All mass contact methods • Interest: • Meetings • Tours • Demonstrations • Personal visits • Desire: • Demonstration • Circular letters • Meetings • local leaders • Conviction: • Result demonstrations • Personal visits • Friends and relatives • Action: • New-stories and other printed matter • Farm and home visits • Local leaders • Satisfaction: • Personal contact • News stories • Field days Classification According to the Learning Objectives • Knowledge: • Printed matter • Lecture • Guided discussion • Tours • Case studies • Computer • Skill: • Demonstrations • Case studies • Supervised practices • Attitude: • Training course • Demonstrations • Lecture by the experts • Film shows Classification According to Adopters' Categories • Innovators: • All mass contact methods • Office calls • Early adopters: • Farm and home visits • Demonstration • Meetings • Early and late majority: • Result demonstrations • Posters • Tours and field days • Exhibition and film shows • Laggards: • Local leaders • Tours • Friends and relatives
