THE INSTITUTE OF ADMINISTRATION AND COMMERCE
MARKETING COMMUNICATIONS
COURSEWORK
TOTAL MARKS: 100
DUE 19 APRIL 2020
INSTRUCTIONS TO CANDIDATES
1.
MAY 2020
Answer ALL questions
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Question One
You have been employed as a marketing director of a blue-chip organization in Zimbabwe.
The organization intends to launch a new product so as to expand its market share. Develop a
marketing communication plan that will help the company to market its new product.
(30 Marks)
Question Two
Discuss things that an organization should avoid when advertising or running a sales
promotion campaign. (20 Marks)
END OF PAPER
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