INNOVATIVE COMPANY：AMAZON
16/09/2020
by Group 1
AMAZON
Subtitle
Outlines
 Introduction
 Amazon's Vision
 Business Strategy
Alhomaid, Hadeel
 Amazon's growth and business model evolution
 Amazon’s innovation
 Logistics
Cui Weilan
Hu Yaqing
 Customer Interaction
 Conclusion
 References
Fei Yishui
Introduction
 Amazon.com, Inc. : online retail shopping services.
 Customer sets:
 Consumers
 Sellers
 Enterprises
 Content creators.
 “Amazon.com History
 Founded by Jeffrey P. Bezos, July 1994
 An online bookstore
Amazon's Vision
"To be earth's most customer centric company; to build a
place where people can come to find and discover
anything they might want to buy online."
Business Strategy
 Amazon’s business strategy is based on one primary goal:
 “to seamlessly link the digital and brick-and-mortar shopping experience in order to be part
of every single purchase made”. (Sandra, 2019)
Amazon's growth and business model evolution
Amazon’s innovations
 1. Technology innovation：advanced
technology and automation
 2. Creates a Culture of Innovation
Amazon’s innovations
 Technology innovation：advanced technology and automation
 1.Robotics
 2.Artificial intelligence
Amazon’s innovations
 Creates a Culture of Innovation
 1.Every single employee is empowered to innovate.
 2.Nurture creativity and you'll foster innovation.
 3.Invest in tomorrow's innovators.
Logistics
1. FBA （Fullfillment By Amazon）
2. Third-party overseas warehouse
3. Sellers deliver goods by themselves
Logistics
FBA
Advantages:
fast delivery
good customer services
Disadvantages:
poor flexibility
Logistics
Third-party overseas warehouse
Advantage:
transit warehousing
Disadvantages:
independence
Logistics
Sellers deliver goods by themselves
Advantage:
Management
Disadvantage:
Risk (delivery)
Customer Interaction
 Amazon CRM
Manage and synchronise business communication and information
Purchase
history
Preference
Buy or not
Recommend
Customer Interaction
 Advantages
1) Neatly Organised User Interface
2) Everything is intuitive
3) Stress-free for both customers and its employees
Conclusion
 Amazon.com, Inc. provides online retail shopping services founded by Jeffrey
P. Bezos in July 1994
 Amazon’s business strategy is to seamlessly link the digital and brick-andmortar shopping experience in order to be part of every single purchase made.
 Amazon performs exceptionally efficiently..
 FBA represents a large proportion of Amazon’s sales which helps the company
to expand its product offering and decrease inventory costs.
 The successful customer interaction enhance Amazon's image as a trusted and
honest retailer.
QUESTION TIME
References
1.Companies History, Amazon.com. (2020, February 08). Retrieved September 15, 2020, from
https://www.companieshistory.com/amazon-com/
2.Dave Chaffey, (2020, March 30). Amazon.com case study. Retrieved September 15, 2020,
from https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/amazoncase-study/
3. How CRM is The Secret Behind Amazon's Success, available
at https://www.softwareadvisoryservice.com/en/case-studies/case-study-how-crm-is-the-secret-behindamazons-success/
4. Innovation at Amazon, available at https://www.aboutamazon.com/amazon-fulfillment/our-innovation
5. Sandra Gudat, Amazon Business Strategy: Goals, Objectives, Retail Marketing. (2019, March 18).
Retrieved September 15, 2020, from https://www.customer.com/blog/retail-marketing/amazon-businessstrategy/
6. Scott Mautz, (2020, August, 31) Amazon Shares 6 Ways It Creates a Culture of Innovation and How You
Can Too, available at https://www.inc.com/tim-crino/careacademy-ankur-jain-kairos-health-care.html
References
7. Supply Chain Companies. (2018). Amazon Supply Chain & Logistics
Secrets. Retrieved from https://abcsupplychain.com/en/amazon-supply-chain-logistics/
[Accessed 15 September 2020]
THANK YOU!