Name: Chavez Montoya Maria Eduard Student ID: 11418034 MID TERM REPORT - CULTURE AND HERITAGE TOURISM WORD LIMIT: 800 Words Maximum DUE DATE: 11 July 2021 SUBMISSION: Manaba TOPICS (CHOOSE ONE ONLY): Word Count : 738 1) What parts of culture are used by destinations to attract tourists? Give examples of the main items. Cultural tourism is one of the largest and fastest-growing segments of the global tourism industry. Cultural tourism encompasses the firsthand experiences of tourists to a destination as they learn about the heritage, lifestyle, art, and people. Different tourist destinations have unique, authentic products that reflect their cultures and attract visitors, such as their food, architecture, dance, lifestyle, and traditional customs. This paper will explore the unique components of culture to attract tourist using India as the destination to allow for further insight on this topic. The first part of culture that we will dive into is architecture. One of the many examples of noticeable architectures in India that inhibit a lot of culture and attract a lot of tourist are the Golden Temple in Amritsar and the Taj Mahal in Uttrapradedsh. The Golden Temple is one of Sikhism's most treasured and sacred sites. Surprisingly, the Golden Temple in Amritsar attracts a same amount of visitors as the Taj Mahal. Visitors are captivated to the temple's beauty, which is reflected in the pool of water surrounding it, and pilgrims from all over the world come to pay their respects (Team, 2019) . The Taj Mahal too is a popular site recognized all over the world. In 1983, the Taj Mahal was named a UNESCO World Heritage Site for being "India's jewel of Muslim art and one of the world's most universally admired masterpieces. (n.a., 2021)" Many consider it to be the finest example of Mughal architecture and a symbol of India's long history. Approximately 7-8 million tourist a year come to visit the Taj Mahal, indulging in its exquisite design and long history (n.a., 2021). Festivals and dances are another part of culture that attract tourist as these events can illustrate the history and uniqueness of how a culture celebrates. In Rajasthan, there is a famous festival that occurs every year to celebrate the coming of the spring season. This festival has a long history and is one of the oldest festivals to take place in Rajasthan. (Intermiles, 2021) This festival not only attracts tourist from India, but from all over the world who come to see this amazing cultural event take place. The festival includes dazzling lights, performances, musical concerts and traditional dances that give tourist not only a new experience, but the chance to connect and be part of this historic festivity that has been taking place for hundreds of years. The chance to be part of something that holds so much history attracts tourist to make the journey from far away, as it is something that they would always remember and hold dear to their heart. The final part of culture which I feel is the most essential in attracting tourist is the lifestyle/environment of the destination. In my own experience, I am always so fascinated by how different each country is so unique from one another in serval aspects in lifestyle/environment. India is one of the countries that by far I have been most fascinated by surrounding this topic. For example, when contrasting the lifestyle/environment of people in India to Japan, it is complete opposite. India has the loud and crazy environment where hundreds of things are occurring in every direction whereas in Japan everything is very systematic and proper. The same goes for the people, in the way they behave and interact with one another. It is extremely different, and one can experience a lot about a countries culture through this. This curiosity/fascination/uniqueness of the lifestyle in the country is what draws tourist to visit and experience what it feels like. This is what makes each destination to unique from one another which is the beautiful part about our world we live in. Culture is what makes each destination you travel to a unique experience. Myself, every time I travel to a country I learn so much about how other cultures conduct their way of life, their traditions and the different perspectives the people hold. It is truly beautiful to learn about these different aspects, as it allows one to interact with people from different cultures with more fluency and comfort. It is important though for countries not to exploit their culture for money, as this can sometimes deplete the authenticity of the traditions, dances and etc. Although this is a problem seen in some destinations, cultural tourism will continue to exist and attract tourist to unique lifelong experiences that they will cherish forever. APA CITATIONS Team, O. (2019, March 25). The Ultimate Guide to Amritsar's Golden Temple. Retrieved from https://www.onthegotours.com/blog/2019/03/the-ultimate-guide-to-amritsars-goldentemple/) Taj Mahal. (2021, June 26). Retrieved July 1, 2021, from https://en.wikipedia.org/wiki/Taj_Mahal Rajasthan Festivals in 2021 – 7 Famous Festivals of Rajasthan to experience this year. (n.d.). Retrieved from https://www.intermiles.com/blog/famous-festivals-of-rajasthanwhich-cannot-be-missed