Class-05 (29th June, 2021) Takeaways:
Course Name: Strategic Management
Course Code: W615
Faculty: Prof. Sheikh Morshed Jahan
Name: Md. Zahidur Rahman
Roll: ZR 19 03 005
Batch: EMBA 35
In the Fifth class, Two Cases:
Group # 1 & 3 --- Costco
Group # 2 & 4 --- Amazon
Case: Amazon
Key Issues of Amazon Case:
Whether Amazon can be successful in capturing the grocery market in larger scale through disruptive
business model or not?
Alternatives for solution of the problems:
✓Diversification of Target Market through repositioning
✓A Larger store with space for more items, online product pick up service and dining facility
✓Integration of automation and brick and mortar store
✓ Eliminate cost by reducing wastage of perishable product through AI/Big Data based efficient demand
forecasting and distribution System
✓In store/POP up Kiosk based order facility with cash payment System
Recommendation: “New Market Development and repositioning in consumer mind”
Interpretation of the 3 photos:
• Pillars of economy, contribution to GDP, represents base of the pyramid
• No reflection of technology (opportunity for growth)
• Industries that face most upskilling requirement
PESTEL framework:
• External view, Macro level factors affecting the business, Use at strategy level
• Importance of going deep into the framework is important
Porters 5 Forces - Industry level analysis framework
Criticism of Porter's 5 forces model: Should include
• Bargaining power of value chain partners in the forward segment (example: retailers / wholesalers)
• Bargaining power of support industries
Domain thinking / Triple Triangle Framework (TTF) - May assist with comprehensive analysis
• Enterprise Level
• Industry Level
• Facilitation / Macro Level
TTF domains:
• Enterprise - internal and largely controllable
• Industry - arises from industry structure, influence able, cannot be controlled
• Macro - from wider business ecosystem, national, international, global, acknowledgeable
(not controllable, not influence able)
Enterprise 3C's
Industry 3C's
Macro forces 3C's
Capability
Competitor
Strategy and society (country
Capital
Collaborator
context)
Culture
Customer
Technology and innovation
(creative context)
Globalization and international
forces (cross border context)