Product
Via its online and physical stores, UNIQLO has strategically limited the number of product lines,
focusing on its key products such as Premium Down Ultra-Light jackets and Silky Dry. Each
category comes in a variety of styles, colours, patterns, and sizes, ensuring that it can meet the
needs of customers all over the world.
Price
UNIQLO's strategies are focused on providing high quality at a low cost, as well as reinforcing
the brand value of its goods being affordable to consumers. Furthermore, they offered discounts
to online customers on special occasions and events, so customers are willing to download the
UNIQLO phone app so that they do not miss out.
Promotion
The promotional activities of UNIQLO are adjusted to the latest communication and customer
behaviour trends, especially through the use of digital tools. They have emotional and
customised interactions that are tied to the company's philosophy of "Japanese high-technology,"
and attract more multicultural set of customers despite language barriers.
Place
UNIQLO developed a corporate strategy that puts the whole chain under the brand's direct
supervision, from production to marketing, allowing UNIQLO to ensure that its Global Quality and
Safety Standards are met. As a result, the company was able to reduce the environmental
impact while still improving working conditions.