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Eloqua Developer Designer User Guide - Handout

B2B
Oracle Eloqua: Develop and Design
Duration: 1 Day
Live Virtual Class (LVC) & OnDemand
Version: Release 492
Course Overview
Oracle Eloqua allows marketers to create dynamic Forms and Landing Pages that are used to
collect visitor data. These assets are typically used to gate useful content that can be
accessed after visitors submit data about themselves.
In this course, we examine how marketers can use Oracle Eloqua features for creating Forms
that build complete Contact profiles over time and reduce form abandonment rates.
The two key topics covered in this course are:
• Progressive Profiling
• Blind Form Submits
Objectives
In topic one, Progressive Profiling, we will:
• Describe progressive profiling and list its benefits
• Explain and implement the progressive profiling workflow using Oracle Eloqua assets and
elements
• Test and troubleshoot the implemented workflow
In topic two, Blind Form Submits, we will:
• Identify use cases best suited for blind form submit
• Explain and implement the blind form submit workflow using Oracle Eloqua assets and
elements
• Discuss advanced scenarios related to blind form submits
Oracle Marketing Cloud Overview:
If you use Oracle Eloqua, Oracle Responsys, Oracle Bluekai, Oracle Content Marketing, Oracle Maxymiser, or Oracle Infinity, we can deliver
the Oracle-approved training you need to successfully support your marketing automation investment. Contact our Help Desk any time and
browse the Frequently Asked Questions for quick answers to common issues.
B2B-DEDE
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