PLUS SIZE
MODELS :
AT THE
PERIPHERY
OF FASHION
by Carla Vega
The
Fashion
Industry
The
Advertising
Industry
“The media is the message and
the messenger, and increasingly,
a powerful one.”
Miss Representation Documentary
Our Path
1) Invisibility
2) Diversity as a Choice
3) The Other
Invisibility:
Haute Couture
You can’t be what you can’t see
Entrepreneurs
We choose diversity
“The single story creates
stereotypes, and the problem
with
stereotypes is not that they are
untrue, but that they are
incomplete.”
Chimamanda Adichie
“Where does the story begin?”
“Who tells the story?”
The Other
And the role of corporations
Joseph Campbell
Pervasive Metaphor
Fat women are heroines
SOURCE
domain
TARGET
domain
George Lakoff
D
I
A
L
O
G
U
E
Opaque comparison
Indicative mood
Hyperbole
Personalization
Rhetorical question
Parallel structures
Three-part list
Coordinating conjunction
Construction of meaning
Slogan
Imperative mood
Snappy syntax
“Messages shape
our entire society,
our culture.”
Miss Representation Documentary
“Plus Size”
Models
Thanks!
Box of ideas
Aging in Fashion:
Why is there a
tendency to
invisiblize old
people? How are
bodies portrayed
after fertility is
lost?
Male Bodies in
Fashion: How in
the image of male
bodies built?
Suggested
framework:
Documentary-The
Mask we Live in
Binary Division in
Fashion: Do
clothes have
gender? What is
the relation
between gender
and fashion? How
are unisex
garments
presented?
Bibliography
Newsom, J. (2011). Miss Representation [Documentary].
The Representation Project.
Adichie, C. N. (2009, July). The danger of a single story [Video].
TED Conferences.
https://www.ted.com/talks/chimamanda_ngozi_adichie_the_da
nger_of_a_single_story
Woods, N. (2006). Describing discourse: A practical guide to
discourse analysis.
Campbell, J. (2012). The hero with a thousand faces (3rd ed.).
New World Library.
Lakoff, G., & Johnson, M. (1981). Metaphors we live by.
University of Chicago Press.