PLUS SIZE MODELS : AT THE PERIPHERY OF FASHION by Carla Vega The Fashion Industry The Advertising Industry “The media is the message and the messenger, and increasingly, a powerful one.” Miss Representation Documentary Our Path 1) Invisibility 2) Diversity as a Choice 3) The Other Invisibility: Haute Couture You can’t be what you can’t see 01 Entrepreneurs We choose diversity 02 “The single story creates stereotypes, and the problem with stereotypes is not that they are untrue, but that they are incomplete.” Chimamanda Adichie “Where does the story begin?” “Who tells the story?” The Other And the role of corporations 03 Joseph Campbell Pervasive Metaphor Fat women are heroines SOURCE domain TARGET domain George Lakoff D I A L O G U E Opaque comparison Indicative mood Hyperbole Personalization Rhetorical question Parallel structures Three-part list Coordinating conjunction Construction of meaning Slogan Imperative mood Snappy syntax “Messages shape our entire society, our culture.” Miss Representation Documentary “Plus Size” Models Thanks! Box of ideas Aging in Fashion: Why is there a tendency to invisiblize old people? How are bodies portrayed after fertility is lost? Male Bodies in Fashion: How in the image of male bodies built? Suggested framework: Documentary-The Mask we Live in Binary Division in Fashion: Do clothes have gender? What is the relation between gender and fashion? How are unisex garments presented? Bibliography Newsom, J. (2011). Miss Representation [Documentary]. The Representation Project. Adichie, C. N. (2009, July). The danger of a single story [Video]. TED Conferences. https://www.ted.com/talks/chimamanda_ngozi_adichie_the_da nger_of_a_single_story Woods, N. (2006). Describing discourse: A practical guide to discourse analysis. Campbell, J. (2012). The hero with a thousand faces (3rd ed.). New World Library. Lakoff, G., & Johnson, M. (1981). Metaphors we live by. University of Chicago Press.