Chapter 5
The Design of Products
and Services
Why is good design so important?
Good design satisfies customers by
meeting their actual or anticipated needs
and expectations. It communicates the
purpose of the product or service to its
market, and brings financial rewards to
the business.
What is designed in a product or service?
All products and services can be considered
as having three aspects:
● a concept, which is the understanding of
the nature, use and value of the service or
product;
● a package of ‘component’ products and
services that provide those benefits defined
in the concept;
● a process defines the way in which the
component products and services will be
created and delivered.
The design activity is itself a process
Transformed resources, e.g.
*technical information
*market information
*time information
INPUTS
The product/service design
process whose performance is
measured by its
*quality
*speed
*dependability
*flexibility and
*cost
Transforming resources, e.g.
*test and design equipment
*design and technical staff
Figure 5.2 The design activity is itself a process
OUTPUTS
Fully
specified
products
and
services
The stages of product/service design
Concept
Generation
Evaluation
and
Improvement
Concept
Screening
Preliminary
Design
Prototyping
and Final
Design
Figure 5.3 The stages of product/service design
The benefits of interactive design:
•Simultaneous Development
•Early conflict resolution
•Project-based Organization Structures
THANK YOU!
Presented by:
Omaguing Risel P.