AN INTERNSHIP REPORT
ON
MARKETING&DEPARTMENT
OF
DAHLIA BOUTIQUE HOTEL POKHARA
Submitted by:
Ravi Rayamajhi
SIU Regd.: 57311080-6
Submitted to:
Global College International
Shinawatra University
Submitted for the partial fulfillment of degree of
Master of Business Administration
Kathmandu, Nepal
October, 2016
DECLARATION
This internship project report entitled “An Internship Report Marketing& SalesDepartment of
Dahlia Boutique Hotel.” which is submitted by me in the partial fulfillment of the requirement
for the award of MBA degree of Shinawatra University comprises only my original word and
due acknowledgements have been made to materials used in the report.
…………………..
Ravi Rayamajhi
October, 2016
i
ACKNOWLEDGEMENT
Practically implementing the knowledge of theory is just like giving life to a statue. It has been a
great pleasure to work in the real world of business organization and experience how the things
work.
I owe my sincere gratitude to Shinawatra University for designing such a wonderful internship
program in the MBA course which has given an opportunity to experience and deal in the real
business world and for enlightening me the right direction towards my career path.
I would like to thank Global College International for providing this priceless opportunity to
enhance our skills and knowledge. I express my sincere thanks to Dr. Karan Singh Thagunna,
Principal, Prof. Dr. Subarna Lal Bajracharya Academic Director, and all the staff and teachers
for providing suggestion and help whenever needed.
The valuable experience has been possible with the help and support of Mr. Pushkar Sharma,
(Mentor of Marketing)Mr. Sagar Pangeni (MD), and all other staff of Dahlia Boutique Hotel for
helping me and providing necessary guidance and information.
Finally, I would also like to thank all seniors, relatives and friends who have helped and guided
me to successfully complete my intern and internship report.
Ravi Rayamajhi
October, 2016
ii
TABLE OF CONTENTS
Internship Certificate
Declaration
i
Acknowledgement
ii
Table of Content
iii
List of Tables
v
List of Figure
v
Page No.
CHAPTER 1: INTRODUCTION
1-3
1.1 Background of the study
1
1.2 Objectives of the study
1
1.2.1 General Objectives
2
1.2.2 Specific Objectives
2
1.3 Methodology of the Study
2
1.3.1 Organization Selection
2
1.3.2 Placement in the Organization
3
1.3.3 Duration of Internship
3
CHAPTER 2: ORGANIZATION PROFILE
4 – 10
2.1 Introduction of the Dahlia Boutique Hotel Pvt. Ltd.
4
2.2 Mission, Vision, Objective of the company
5
2.2.1
Mission Statement
5
2.2.2
Company Tagline
5
2.2.3
Vision
5
2.2.4
Objective
5
2.3 Major Market and Customers
6
2.4 Product and Services
7
iii
2.5 Organizational Structure
9
2.6 Financial Structure
10
CHAPTER 2: JOB PROFILE AND ACTIVITIES PERFORMED
11 – 17
2.1 Activities performed in the organization
11
2.2 Problem Solved
14
2.3 Intern’s Key Observation
16
CHAPTER 3: LESSONS LEARNT AND FEEDBACK
18 – 21
3.1 Key Skill and Attitude Learnt
18
3.2 Feedback to the Organization
19
3.3 Feedback to the College and University
20
3.4 Reflection of Internship
21
References
23
iv
LIST OF TABLES
Page no.
10
Table 1.1: Capital Structure of the company
LIST OF Figures
Page no.
10
Table 1.1: Capital Structure of the company
v
CHAPTER 1
INTRODUCTION
1.1 Background of the Study
The technological revolutionhas tremendous impact in marketing practices throughout the world.
Technology has encouraged the development of relationship marketing, which improves the
relationship between the consumer and company compared to the traditional transactional
marketing mix entailing the 4P’s. Effective marketing strategies are today centered on
relationship marketing to retain and attract consumers by meeting consumer satisfaction, by
overcoming problems to consumer satisfaction (Alghamdi, & Bach, 2014).
Technology, especially interactive technology like the internet enables consumers to interact
directly with the company. Technology in marketing has also eased mass marketing through emarketing revolution that offers customized and personalized marketing services (Moore, 2012).
The uses of social media for customer engagement and involvement also have implication on
changing marketing trends and patterns. Companies need to active in social media, thereby the
social media based strategies on branding is required.
The social media based consulting and branding services is the requirement of contemporary
world as the world is shrinking due IT and organizations need to have presence in the social
media for customer engagement and involvement with the company. The marketing consultancy
includes consultancy services for marketing plan, strategies, social media based strategies, emarketing strategies and plans, content management for customer engagement and to stand alone
in the competitive world.
1.2 Objectives of the Study
Internship program is a requirement for graduates as part of partial fulfillment for Degree. This
study is conducted with general objectives and specific purposes. The general and specific
objectives are:
1
1.2.1 General objectives

To gain practical knowledge about services on marketing of Tourism products and
services.

To understand the various functions of different department of Hospitality and marketing
strategy.

To analyze the practical implication of theoretical knowledge acquired during the MBA
program.

To understand the major functions along with products and services of Dahlia Boutique
Hotel products and services.
1.2.2 Specific objectives

To study and analyze the working system of various departments of the Hospitality
Industry.

To study the working procedure of the client service &marketing, sales& PR
department of Dahlia Boutique Hotel.

To get exposure of corporate culture and organizational behavior.

To get involved in different services of the company and get practical exposure of
marketing practices and trends.
1.3 Methodology of Study
The methodology of the study can be further explained as:
1.3.1 Organization Selection
As the major subject of the internee is Marketing and branding, the internship program should be
completed from the Marketing or advertisement agency or company. The selection of the
company should be made in such a way that the internee could learn various aspects of the
working environment and techniques of the Marketing &SalesDepartmentand also which can
help in building up the confidence as well as interpersonal skills. Hence, the best alternative was
figured out as rating 4 Star plus Dahlia Boutique Hotel Pvt. Ltd. The company provides good
2
learning environment and supervision to the internee. The personal reference made the selection
of organization possible.
1.3.2 Placement
The placement was made in the New-roadcity office of the Dahlia Boutique Hotel, as the
internee was familiar to that locality and residing nearby to the office of the company. The
companyalso tries to make the placement of the internee nearby their home as far as possible to
make the internship period easier.
1.3.3 Duration
The duration of internship period has been defined for eight to ten weeks by the Faculty of
Management, Shinawatra University. This golden opportunity helped internee a lot to learn and
understand the duties and responsibilities of various departments as well as developing the
managerial and interpersonal skills. These productive ten weeks also helped internee to learn the
organizational behavior and the corporate culture.
3
CHAPTER 2
ORGANIZATION PROFILE
2.1 Introduction to Dahlia Boutique Hotel Pvt.Ltd.
Dahlia Boutique Hotel Pvt.Ltd. is an organization established and run by diversified business
tycoon, market leaders of garments imports & exports, specialization in marketing & brand
management and working on branding of organizations in the worldwide social media space.
With the aim to work in the core area of marketing, it was started in 2015 as a Brand New hotel
startup, with idea testing and developing a business model of the company. The initial idea
testing and understanding the viability and feasibility of the business, the company was formally
started inAugust 2015, registration with the office of company register under ministry of industry
of Nepal.
The field of marketing is dynamic, challenging and yet interesting to involve. In the broader
prospect the company intends to provide best services to its guest from all over the world while
facilitating hospitality service organizations, OTA, TA, NGO, INGOs, Trading & Corporate
houses, nationally and internationally established business house in providing excellence
services. Strategically, communication of company’s value, goals, objectives and activities are
inevitable for positioning and branding of organizations. In this respect the company is working
on social media based branding of its products & services. The company works on services of
Hospitality industry value to the targeted customers via the means of marketing & sales
department & through channels like social media such as Facebook, Twitter, LinkedIn,
Instagram, YouTube, Google +, Pinterest and other cloud based social networking sites.
Dahlia Boutique Hotel is a service organization and working on hospitality products & services.
Thus the location of clients and the company is not a matter of concern; however the company is
located at New-road, Pyukha tol - 24 Kathamdu.The company has been working in tourism &
hospitalitysectorand for profit organizations so far. The company provides the value based
hospitality products & services and help to outreach them to the great experienceduring their stay
at hotel.
4
2.2 Mission/Vision and Objectives of the company
Mission
The company has been working on the Hospitality Industry to become a number one brand and
focusing on to developed the market shares through various means of communication. The
company has mission statement of “to be the value based business hotel providing wide ranges
of services to its customes”.
Company’s Tagline
The company is working on strategically communicating the value, goals, objectives and
activities of organization to the targeted tourists. It facilitates in making communication effective
using diverse channels of communication and thereby helping in branding of the hotel. Thus the
tagline of the company is “Simplicity has Its Own Class”.
Company’s Vision
To be recognizable by service, product quality standard and to be consistent in promotion of
excellence, novelties and future development of the brand for realizing its mission and vision
statements, company has been emphasizing on providing knowledge backed value based
marketing services in different aspects of marketing components.
Company’s Mission
To exceed guest expectations
To inspire and motivate employees
To achieve excellent financial results
“Guest who returns – employee who progresses – capital which grows”
Objectives
The company is driven by its mission statement while providing value based knowledge driven
marketing services. The company has following objectives to realize its mission statement.
5
The long term goal of Dahlia Boutique Hotel management is to create an international network
of full service city-center hotel and serviced suites properties, designed and adapted for the
modern frequent business and leisure traveler.

To be seen as ‘Dahlia Boutique Hotel in class’ hotel operators by delivering superior
profitability whilst maintaining high levels of guest satisfaction

To provide innovative management solutions for hotel owners to help them achieve their
investment objectives

To ensure we attract, develop and retain the highest quality employees.

To provide excellent returns to investors, owners and shareholders by ensuring that we
use the most efficient financial structures possible and deliver excellent levels of
profitability.
2.3 Major Market and Customers
Dahlia Boutique Hotel Pvt. Ltd. is ahospitality based service company providing services to its
worldwide customers. The company focused on the marketing& branding of the hotel.
The major market and customers of Dahlia Boutique Hotel Pvt. Ltd are as follows:
a. New startups
Promoting tourism & hospitality industry of Nepal, company has been providing hospitality
service to its customers. Company has been helping to national economy by creating
employment opportunity & earning foreign currency, which enable to contribute the growth
of Tourism & Hospitality sectors of the country.
b. Travel & Trekking Agencies
Travel & Trekking agencies are major customer segment, Dahlia Boutique Hotel has been
providing services related to hospitality industry such as accommodation, coffee shop, spa,
yoga & sightseeing trip packages etc.
6
c. Corporate houses
The company in its core area provides variety of services to different corporate houses.
Conference hall, workshop, meeting and so on is frequently organized in the Dahlia Boutique
Hotel. Corporate houses enable to bring MICE tourism as well.
d. Trading companies
For trading organizations, Dahlia Boutique Hotels offers luxuries Dahlia Experiences at the
same time guest should have comfort stay in Dahlia. Most of the trading companies have
their guest from the different countries. Hence, trading companies also helps to fill the
inventory of the Dahlia Boutique Hotel.
e. NGO/INGOs
NGO and INGOs working in different field required various awareness campaigns for
effective functioning and execution of different projects in their core area. The company has
been providing different services to its NGO/INGOs customers. As they have many project
hence they do have frequently travel for work & re-treat purpose. This is why NGO/INGOs
are the major segment to hotel sales.
2.4 Products and Services
Dahlia offering luxury accommodations and multi cuisine food & beverage services for all
guests.Dahlia has developed and offering various products and service to the customers. As per
the diverse need of different customers on marketing aspects of their company and the dynamic
market trend enable company to develop different service based products to the customers.
In the following sections, different product and services developed and offered by company will
be describe:
a. Dahlia Accommodation
Dahlia offer typically three types of accommodation which are listed below:
Royal Suite Room: The Royal Suite is the largest room of area 118 m2/1278 sq. feet and
offers a touch of luxury for the stylish traveler. The lure of the room is the absolute privacy
that comes with your own piece of the sky. Enter the dramatic and lavish Royal suite and feel
7
momentarily transported to the glory of royal life. This 118 impeccably designed suite
features one king size bedroom with private terrace and en-suite bathroom with Jacuzzi,
spacious well equipped living room, kitchenette plus a further bathroom making it ideal for
families. The working area is separated for privacy and fitted with bench, 32/43 LED TV and
a working table with complimentary high speed internet. Palatial in every way, the Royal
Suite has been designed in a sumptuous color scheme and high end furnishing to give you a
glamorous homely retreat. Featuring a private deck with an outdoor dining area and feature
lighting, this is the ideal room for a getaway in the luxury of privacy. Gaze at the city of
lakes and Himalayan peaks from the solace of a commodious Royal Suite and get the best of
Pokhara.
Jr. Suite Room: Elegant and refined, this generous, bright and totally furnished rooms come
with a bedroom with California king-size bed and a separate living room ideal for both
business purpose and leisure or a private terrace. The European designed eco-friendly
bathroom garnished with the very latest style vanity features an antique bathtub with stylish
finishes and a rain shower. Designed with the business traveler in mind, Dahlia’s spacious
living room features a small working desk plus sofas, a full stationery set, and newspapers,
32/42 ultra HD led TV and conducive workplace to conduct small meeting or socialize with
colleagues with complimentary high speed internet access. The two junior suites with living
rooms have a total area of 30m2/324 sq. feet. The two junior suites which open up to a
private terrace bring the delight of nature in your room. It has total area of 60m2/640 sq feet.
Reading a book or having a lazy take-away lunch with friends in the private outdoor area is
what a leisure traveler will find themselves doing this room. These suites are designed to give
you a luxurious atmosphere with magnificent views of the Annapurna range and Phewa lake
and refined stay whilst away from home.
Executive Deluxe Room: Take in Pokhara city views from our cozy and enticing 20 m2 /
210 sq. feet deluxe rooms. It features one queen size bed/twin beds complementing the art
deco inspired furnishing. The European designed eco-friendly bathroom garnished with the
very latest style vanity features a standalone rain shower. With residential touches such as
Sofas, side table, tea/coffee maker, water boiler, each room provides some much needed
downtime for the recreational traveler. Treat yourself to our complimentary in-room mini-bar
8
and stay connected to your loved ones with complimentary unlimited high-speed WiFi/wired Internet for multiple devices. After a long day just cool down and watch you
favorite DVD on the 32 LED flat screen TV.
b. The Coffee Shop:
An ideal place to catch up with your long lost buddy over a meal or crack a business deal, the
coffee shop is the place to be moreover, the delightful ambience adds up to the taste of the
delicious delicacies served here. Choose from variety of dishes served here and savor them
upon a wonderful cup of coffee. With an extensive variety of multi cuisine dishes in its buffet
spread, this guileless restaurant definitely puts great thought and effort into its food. Dahlia’s
food specialties include Chinese Roast Chicken, shredded lamb with ginger and scallion,
grilled chicken stick with wild mushroom sauce dancing tea etc. the area is quite spacious
and can accommodate up to 64 persons. The opening hours are between 8 am to 11 pm.
c. Kausi 360 Roof top Restaurant: A hidden oasis under the open air & Sky
Reaching for the clouds at Kausi 360 is an idle way to either give a start or an end to a long
day. With traditional and classical Nepali ambience created by its rustic stone interiors and
exquisite wood carvings, the entire top of the building is occupied by the restaurant and gives
you a prodigious experience of being on the top as million lights glisten far below. Kausi
360, the beating heart of the hotel, brags one of the most picturesque, panoramic, indulging
views of the majestic peaks of the Annapurna Range and uninterrupted tranquil Phewa Lake.
Experience the sheer bliss of rising up with the sun or swaying away with stars with your
choice of culinary delights at Kausi 360. From tangy soups, crisp salads, roast squash, watery
Chinese roast chicken, juicy sausages and tantalizing main courses, to sweet and inviting
desserts. Dahlia authentic dishes, best accompanied by exotic cocktails, will definitely leave
you craving for more. A toothsome culinary dining experience at Kausi 360 will redefine
your expectations and rekindle the way you rejoice.
d. Baithak (The Conference Hall)
Discover Dahlia Boutique Hotel for your next event. Accommodating up to 100 people,
Baithak is suitable for housing group activities like conferences, exhibitions, corporate team
9
building programs, group briefing and large family gatherings. The venue is fully equipped
with facilities like free Wi-Fi, PA system, LCD screen, whiteboard and flipchart board and
all audio-visual equipments.
e. Sightseeing & Activities
Company is also providingvalue based service like arrangement of various sightseeing like
World Pogada Stupa, Davi’s fall, Gupteshwor cave, Bat Cave, Mountain Museum, Thulakot,
Sarangkot and many more places to see as per the guest interest. Activities like paragliding,
ultra light, boating, bungee jump, cycling and transport services can be easily arrange as per
the guest requirements. This is the extra revenue the hotel can make from in house guest of
the hotel.
2.5 Organizational Structure
Dahlia Boutique Hotel Pvt. Ltd. has the flat organizational structure, the board members consist
of executive team members and under the executive team member, there are employees with
specific job traits in each department. In formulation and execution of hotel management for the
customer satisfaction between each department and its functionality is vital, so the organization
structure the company follows is flat to enable the coordination and effective implementation of
the sales and operation.
There is two ways communication in organizational setting, each staff can communicate with the
executive members regarding the work and others concerns of the work procedure. The general
staffs regularly report their assignments for improvement and feedback from the executive team.
The executive team of the company consists of chief executive officer, executive director and
general manager.
10
BOD
Executive Team
Finance & HR
Guest service and
Operations
Marketing and PR
Fig 1.1: Organizational Structure of Dahlia Boutique Hotel Pvt. Ltd.
2.6 Financial Structure
Financing is inevitable for any organization in the establishment phase and during the different
life cycle of the company. Dahlia Boutique Hotel Pvt. Ltd has authorized capital of Rs
150000000, issued capital of Rs 50000000 and paid up capital of Rs 30000000.
Table 1.1: Capital Structure of the Company
Capital Structure of Company
No.
Particular
Amount (Rs)
Share Price (Rs)
No. of Shares
1500,00000
100
20000
1
Authorized Capital
2
Issued Capital
50000000
100
15000
3
Paid up Capital
3000000
-
-
Source: Memorandum of association
Share Ownerships
The company is run by four promotors, passionate in the field of trading & hospitality industry.
Each promoter has different background, but the commonality of promoters is, they are
passionate in the field of hospitality and have entrepreneurial mindset. Each promotercontributes
25 % of the paid up capital.
11
CHAPTER 3
JOB PROFILE AND ACTIVITIES PERFORMED
As per requirement for Master of Business Administration (MBA) degree, graduate of
International American Universtiy (IAU) are required to go for an internship program. Being a
MBA student of Kings College, I was assigned to do an internship for 8 weeks. The internship
program offers experimental learning opportunity and aimed at providing students with an
opportunity to learn & experience the real working environment. The internship program
equipped me with practical knowledge via exposure that cannot be acquired theoretically. During
the internship period, as an internee I was assigned to look after the overall Marketing & Sales
department as an assistant in the company.
3.1 Activities Performed in the Organization
The company works on overall marketing components of different organizations. The products
and service along with the offering of the company are related to the core area of marketing, such
as branding, marketing research, marketing consultancy, marketing plan development etc. The
company is focused on social media based branding of institutions as it is a free platform and
most vibrant and emerging means of communication in the contemporary world.
During the intern period, I worked in close guidance and supervision of executive team, as my
assignment is to assist in overall functioning of the organization and contribute upmost in smooth
sales of the company. In the internship period, I had performed the main stream functions of the
company as assistant in every department of the company, i.e. marketing & sales. The different
services offered by company in the core area of marketing are:
a. Creative Content creation for Social media
b. Social media based page management and branding
c. Marketing plan development
d. Weekly Sales call Planer
e. Every days sale call visit to travel agent and corporate offices
f. Daily Sales Report
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g. Managing Instagram, facebook page & Linkedin page
h. Leaflets, Brochure and prospectus consulting
In the internship period, I was involved in the following activities as an assistant in the overall
functioning of the company:
a. Content Creation (Copy Writing)
Content creation for social media based page is vital for customer engagement and
involvement in social networking sites based branding of different organizations. In creation
of content, organizational value, goals objectives and events needs to be incorporate while
presenting such things in creative and effective way in the social media space. During my
internship period, I worked with the creative director and assist in designing content via
conducting market research on trend and consumer behavior.
b. Social media based Page management
Social media is emerging means to communicate organizational value, while it offers
customer engagement and involvement in communication. Managing social media based
page to inform and engage customer is vital in the competitive world. During the internship
period, I used to involve and assist in page management i.e. posting content, providing
feedback, measuring engagement and generating report for the clients.
c. Promotional material and Ads Development
Advertisement is the means of communication though it’s a conventional way of
communication it is being widely used in the marketing practices. Company used to develop
ads for various organizations to be publishing in social media and print means.
d. Marketing plan
In this offering, I was assigned to develop social media based marketing plan for awareness
of the hotel facebook page. The company provides the comprehensive marketing plan from
initial awareness campaign to product and service lunch with branding strategies for different
product, service and company.
13
e. Business plan Development
Business plan provides foundation for the future course of action. Company has been
developing services of business plan development for the brand new hotel. I engaged in
conducting B2B & B2C analysis, developing and assisting in marketing components of the
business plan.
f. Market and Marketing research
Market and marketing research is crucial for any company to get competitive edge in the
marketplace. The core focus of the company is on assessing market via market research and
provides basic information about the market and offers marketing strategies for the
companies. In this service aspect of the company, I was assigned in preliminary analysis and
data collection during the different stages of market research and assisting in competitor’s
analysis.
g. Leaflets, Brochure and Prospectus consultant
These products are the vital components required in marketing for the promotion and
branding of institutions. In this service offering, I was assigned to create content and assisting
in designing.
Apart from above functions internee is responsible to determine needs and requirements of
clients, to know the usefulness of client’s product, find attractive side of client’s product, to
work as the bridge between client and agency.
The above mention functions are core functions of the organizations while providing
different services to the customers. Apart from these functions, I was also engaged in the
other operational aspects of organizations during the peak season for smooth operation of the
hotel.
3.2 Problem Solved
During the internship period of three months, various assignments of different departments were
assigned to interns. In the period of internships, the interns were closely observed and monitored
and works are assigned as per the internship policy and procedure while observing performance
14
of interns. In the internship period, various assignments were assigned to me ranging from
brochure design, managing social media page & payment collection of the sales department.
In the internship period, while performing the various assignments of different departments,
various problems were encountered and solved.
a. Payment collection delayed
Dahlia Boutique Hotel is relatively brand new hotel working in providing value based
hospitality services to the customers. It has been providing wide range of services ranging
from accommodation to adventure activities. However, there is the problem is timely
collection of payment in the company. It may be because company is new and doesn’t have
upper hand in dealing or it may be due to the proper follow up from the company. During the
period the period, the formal and regular follow up is made for timely collection of due
payments through the define follow up and collection schedule.
b. Book keeping
Different variety of works work pressure and limited human resources causing problem in
proper book keeping in the organization. The daily reporting and submission of weekly
report of the work has been not regular and there is lack of book keeping of all the daily
routine works. To solve the problem of book keeping, 15 minutes’ time of the regular work
time has been allocated for book keeping at the end of the each working day, and policy on
regular submission of weekly report has been made strict.
c. Files Management
In the company, there has been various works done and the service has been offer to the
customers. There works, work procedure of the company are mainly conducted via electronic
means using digital copy of files and document. In the meantime, there arises the problem of
files management. To systematize the file management system, google drive has been used
and central data storage system has been installed for storage of files of the previous and
ongoing works of the company.
15
d. Systematic procedure in workflow
Formal procedure of work is needed for systematic and effective execution. When there is
increase in customer based, there arises the problem of work flow. To systematize the work
flow procedure, the chain of workflow has been defined which enable the work flow from the
operational level to executive team and back to the customers.
e. Organizational Culture
Organizational culture has implication on employee performance and has impact on
organizational effectiveness. During the initial days of the formal operationalization of the
company, there is lack of organizational trend, such as lunch time, tea break, holidays, and
ways of communication, delegation of authority & responsibilities, reporting chain,
organizational working hours, compensation and remuneration and other organizational
matters. From my side, I provide feedback to the executive officer to set the trend and set the
benchmark, there formalization of each and every work starts, which sets the organizational
culture.
3.3 Intern’s Key Observations
Internship is an opportunity to learn the real life work procedure and implement the theoretical
knowledge acquired during the academic period into the real life work settings. During the
internship period, I worked in different departments of the company, and get exposure of how
organization actually works while performing different assigned works.
The company provides services on hospitality sectors based on their guest requirement in the
different stages of company life cycle. The internship work experience provides opportunity to
witness the real marketing practices in Nepal. Though marketing is a challenging yet dynamic
field, there is lacks proper strategic thrust and involvement of people specialize in the field of
marketing. With the changing information needs and source of communication, there has been
realization of marketing effort in positioning of product and service in customer’s mind.
Realizing the need of marketing expert in the field of marketing, Dahlia Boutique Hotel has been
established and providing different hospitality related services.
16
The 3 months of internship period provides opportunity to witness reality of marketing practices
in Nepal, and the way Dahlia Boutique Hotel. has been providing services to its clients. The
internship opportunity at the company enable and make me capable in understanding different
components and factors associated in effective operations and execution of marketing programs
and strategies. The key finding from the observant eye during the internship period are point out
in the following sections.

There are many hotels in Pokhara, however Dahlia Boutique hotel is one of the company
which intends and providing royal services backed by knowledge of marketing.

From the initial phase of establishment, Dahlia Boutique Hotel has been providing wide
ranges of services& activities from its office located at New-road, Kathmandu.

The management and executive team have learning attitude they are motivated to
work/perform their functions and services in upmost possible way to illustrate sincerity
and integrity in their services.

There is sense of belongingness and the friendly environment in the organization. Human
resources are co-operative with each other their behavior towards their customers was
sincere and friendly. They also created friendly and learning environment for interns and
they help interns in familiarizing organization culture, work system and knowledge
acquisition of real working life in every possible way.

With increasing workloads, there is constant needs of additional technical and strategic
staff to look after the overall operations.

The working modality and workflow of the organization is proper and effective if not,
organizations would not have performed well in very short span of time.

The organizational structure is flat, everyone in the organization works flat structure of
the organization, the only things that represent hierarchy is the work flow in the
organizational system and structure.

Organizational culture is one of the most interesting things to observe in Dahlia Boutique
Hotel they treat employees as their friend and human capital, understand individual
differences, allocates responsibilities accordingly, they consider work as the way to
improve their capability and learning opportunity for professional growth and
willingness.
17
CHAPTER 4
LESSON LEARNT AND FEEDBACK
4.1 Key Skills and Lesson Learnt
In the competitive world, the intensity of competition is furious. The sustainability and to be in
the frontline, one need to apply the applications of theories in work setting, for which internship
provides opportunity to implement knowledge acquired in the academic period into real life
work setting. Individual and organizations both have to move with pace of time and need to
adopt the change of market demand and trend. To be competitive and observable in the dynamic
marketplace, soft skills required in organizational and corporate setting are crucial, for which
internship provides platform to learn organizational and corporate culture and skills.
Acquiring knowledge of management theories and its application is crucial at the same time
going to a college or university is a critical step towards learning management, corporate and
leadership skills. Working as intern in Dahlia Boutique Hotel has provided platform to acquire
the practical knowledge and abilities offered by the professional world. The sole concentration of
the organization in hospitality service along with the management skills required in managing
the organization enable me with the exposure of realistic marketing practices and application of
management theories in managing organizations. The skills and attitudes I have learnt while
working as intern at Dahlia Boutique Hotelare as follows:

The first and the most important thing learnt throughout the internship period were to
deal with the real world situations and how to work and behave in the corporate
world.

Dealing with customers/clients is one of the most interesting and learning opportunity
yet challenging and critical. Convincing customer and dealing with clients enable to
learn the influential skills and think from customer perspective.

The exposure to practical marketing environment has increased my experiences and
confidence to tackle with the real word problems in the marketing aspects of the
organization.
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
Learned organizational skills and corporate culture, while learning how to behave
with the seniors, colleagues and maintain good relationship with them.

Improved and developed interpersonal skills, learned how to speak, function and
work in corporate way.

Handling the work pressure was one of the important attitudes learned and developed
while working as an intern in Dahlia Boutique Hotel.

Learnt the working procedures of Client Servicing and operations department, PR and
marketing Department.

Learnt that the clients are the greatest assets of any organization. So, the organization
should focus to maintain favorable relationship with them.

Learnt that cooperation, coordination and interconnection between the different
departments of an organization are needed for smooth functioning.

Learned that technology is one of the major factors to minimize the operational cost
and increase the efficiency.
4.2 Feedback to the Organization
As an intern in Dahlia Boutique Hotel for 10 weeks, I get an opportunity to learn marketing
practices of Nepalese tourism & hospitality organizations and the trend of marketing in Nepalese
context. The professional people of the organization and having worked with them enable to get
the insight of marketing practices and shift of marketing and communication means towards
social media.
As an intern via the observation during 10 weeks of intern, I would like to make following
recommendation to company which may prove to be fruitful in improving its performance in
forth coming days:

The company needs to have the system that will facilitate the work setting of interns and
the work of interns needs to be specific instead of involving interns in overall works of
the organizations.

Company need to be guided by strategic framework while providing various services
related to marketing.
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
Dahlia Boutique Hotel need to hire some qualified workforce to strengthen its technical
aspects of services.

Customer satisfaction and healthy relation with them should be given first priority

Periodic training and development program needs to be organized for development of
staffs to make them able to cope up with competitive environment.
4.3 Feedback to the College/University
Internship is requirement for partial fulfillment of MBA degree proves to be fruitful for students,
as it provides practical exposure to the corporate world and real life work setting.

The internship program at 4th semester of MBA program after completion of all the
course works proves to be beneficial as the intern student can get opportunity to be hired
and work in the organization.

The college needs to take feedback on regular basis from the organization where the
student was placed for intern to ensure that the students are progressing and learning.

Positioning of the college in market is not adequate so proper marketing program should
be conducted in order to foster appropriate image in the market thereby enhancing
students’ image.

Both the college and university should focus on making internship program more
systematic to ensure that students have achieved some valuable skills which would be
quite fruitful in their professional life.

Systematic procedure need to be developed for proper monitoring and supervision of
interns and their progress measurement.

Prior to the intern it is necessary to provides orientation program on internship program,
about corporate culture, organizational work system to familiarize students with the
internship program, its objectives and working procedure in corporate setting.
4.4 Reflection of Internship
The main objective of the internship program is to provide graduate with exposure of real life
work setting and make familiarize with the corporate culture while imparting organizational
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skills and attitude. Apart from this, internship is also required to complete MBA degree of
Shinawatra University. Within the 10 weeks of internship period, I get to learn about the
development of marketing and marketing practices in Nepal, while observing the shift of
communication means and marketing practices from conventional means of hospitality
industry.While working as an intern, I got familiar with the top travel agent & improved
communication skill and branding practices and its trend in Nepal.
Dahlia Boutique Hotel working on providing value based service on hospitality sectors. During
intern I involved in Business Development plan, consulting services, social media based
branding, social media trend research while providing related services of organization. With
involvement in wide range of company services, I got exposure on these services of the
organization, organizational needs of such services. I learnt about operations and marketing
department, its functions, its working process, products and services provided by the company.
Internship experience has increased the confidence in me to work in the real working
environment, which has improved myinterpersonal skills while I got exposure of corporate
culture and organizational skills & attitude. Apart from this my aim of doing intern in such
organization is to get exposure of entire marketing practices and its relevance in contemporary
Nepalese market, while acquiring complete knowledge about marketing phenomenon.
Meanwhile, I wanted to gain in-depth knowledge about marketing field and of working in the
real work environment.
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References
Alghamdi, S. & Bach, C. (2014). Technological factors to improve performance of marketing
strategy. University of Bridgeport, Bridgpeort, CT, USA. Retrieved from:
http://goo.gl/yaRBxW, on June 21, 2016.
Moore, M. (2012). Interactive media usage among millennial consumers. Journal of Consumer
Marketing, 29(6): p. 436-444.
DahliaBoutiqueHotel Pvt. Ltd. web Info. Retrieved from:http://www.dahliahotel.com/, on
October27, 2016.
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