CONFIDENTIAL Copyright © 2019 Google LLC. All rights reserved. The contents of this document and any other attachments are intended solely for the addressee(s) and contains confidential information that is legally protected from disclosure. UXW-20190125 UX Writing Exercises Hello, writer. Thanks for your interest in UX writing at Google. The next step is to complete these writing exercises. Try to stick to the time limits, taking no more than 1-2 hours, and indicate how long you spent. Unless otherwise noted, assume you’re writing for mobile phones. I. Critique & rewrite these promos Critique Rewrite Copyright © 2019 Google LLC. All rights reserved. Reproduction or distribution without explicit, written permission from Google is strictly prohibited. UXW-20190125 Critique Rewrite Copyright © 2019 Google LLC. All rights reserved. Reproduction or distribution without explicit, written permission from Google is strictly prohibited. UXW-20190125 II. Critique and improve a user flow A designer has shared mockups for a new clock feature within a mobile app. The mockups are focused on the settings screen, where users can customize the clock. Please provide feedback on the current design, as well as recommendations for restructuring the content or revising the text. Critique Clock App Critique Set time Critique Moon Critique Time zones Rewrite Clock App Rewrite Set time Rewrite Moon Rewrite Time zones Copyright © 2019 Google LLC. All rights reserved. Reproduction or distribution without explicit, written permission from Google is strictly prohibited. UXW-20190125 III. Notifications Write the push notification while keeping to character count limits. You may include buttons if needed. Scenario Write the notification 30 characters for the first line 40 characters for second line Rationale There will be heavy fog in the area for the next 2 hours, possibly longer. The user’s flight to Chicago was cancelled. Their connecting flight in Los Angeles was not cancelled. They can book a new flight for free within the next 30 minutes because there are 4 seats left. They have to call an agent to book the flight. Copyright © 2019 Google LLC. All rights reserved. Reproduction or distribution without explicit, written permission from Google is strictly prohibited. UXW-20190125 A user’s account was signed into on a device that has not been previously used to sign into the account. The device location is on and shows Palm Springs, California. This happened at 10:34 p.m.. The user can go into their account to review their device access and make changes at any time, or they can call the company. The user has 2-factor authentication set up on this account. There’s a new shop that just opened up on the user’s street. It’s an ice cream store. The user has explicitly noted in our app’s food preferences that they love ice cream. The place is having a sale this Saturday on chocolate chip mint ice cream. A user’s reservation was changed to a later time, and now they need to confirm whether they will be able to make the new time. They can change the reservation up to 2 days before the date of the reservation. IV. Error messages Write error messages for each of the scenarios. These will appear on a mobile app. Include a title, body copy, and button text, as Copyright © 2019 Google LLC. All rights reserved. Reproduction or distribution without explicit, written permission from Google is strictly prohibited. UXW-20190125 needed. Scenario Message Rationale The user is trying to view a webpage, but the content can’t load without the user’s location The user can’t change their profile information until they verify their identity via a code by text or email There are no messages in an inbox the user has visited for the first time Copyright © 2019 Google LLC. All rights reserved. Reproduction or distribution without explicit, written permission from Google is strictly prohibited. UXW-20190125