Table of Contents
1. INTRODUCTION TO FLIPKART ADVERTISING: PLA .................................................................. 3
2. WHAT ARE THE AD TYPE PLACEMENTS AVAILABLE? ............................................................ 4
3. SELLER WALLET ........................................................................................................................... 5
4. WHAT ARE THE TYPES OF CAMPAIGNS YOU CAN RUN? ........................................................ 7
5. HOW TO CREATE A CAMPAIGN? ................................................................................................ 8
6. HOW TO SELECT LISTINGS WHILE CREATING A CAMPAIGN? .............................................. 11
7. HOW TO CHOOSE THE RIGHT LISTINGS FOR YOUR CAMPAIGN? ......................................... 12
8. BID BY AD PLACEMENT ............................................................................................................. 13
9. WHAT IS DAILY BUDGETING? ................................................................................................... 15
10. HOW TO TRACK AND INCREASE YOUR CAMPAIGN’S EFFICIENCY? .................................. 16
11. REPORTING METRICS ............................................................................................................... 18
12. CAMPAIGN OPTIMIZATION FOR CPC AND SMARTROI CAMPAIGN..................................... 19
13. HOW TO EDIT YOUR CAMPAIGN? ........................................................................................... 20
1. Introduction to Flipkart Advertising: PLA
2. What are the Ad type placements available?
Unlock greater visibility with Flipkart Advertising!
3. Seller Wallet
Use the Seller Wallet to add money and create campaign
4. What are the types of campaigns you can run?
5. How to create a campaign?
6. How to select listings while creating a
campaign?
7. How to choose the right listings for your
campaign?
Selecting the right listings can be confusing and time
consuming
Learn to create effective campaign in 5 simple steps!
8. Bid by Ad placement
Unlock opportunities with Ad placement level bidding!
Learn to create effective campaign in 5 simple steps!
9. What is Daily Budgeting?
Gain increased control over your campaign budgets!
10. How to track and increase your campaign’s
efficiency?
11. Reporting Metrics
Because Metrics Matter
12. Campaign Optimization for CPC and SmartROI
campaign
All you need to know and more
13. How to edit your campaign?
Learn how to edit and increase efficiency!
ADS..
MASTER---------------------CLASS
4
Alpkart
Ads
Let's understand how editing can be done across the
following parameters:
1. You can change the campaign duration, i.e., the start date and time,
end date and time
2. You can also change the campaign budget at the Ad group level:
• You can increase the campaign budget at all
times, but you cannot decrease it
• You can also add or remove the budget cap for
all the Ad groups of the campaign
3. You can add, pause or resume listings and Ad groups, but cannot
remove listings and Ad groups. On the other hand, you can pause the
listings you wish to remove
4. You can duplicate an active or inactive campaign by cloning it
5. You can take a Budget Completed campaign live again by refueling it
with more budget. After which you can add or pause listings, if
required. However, you cannot edit a campaign once the
End Date is over
6. In a SmartROI campaign, you can decrease the expected ROI
however, you cannot increase it
7. You can change the CPC bid range by increasing or decreasing the
CPC bid for each Ad group. However, you cannot reduce the CPC
below the fixed CPC bid
To know more about Advertising, visit Flipkart Seller Learning Center.
(#RaftaarLearningJ