Fashion Final Project
Group Members:
Osama Azhar Sheikh (31771) (Group Leader).
Asfand Yar Aslam (31749).
M. Annas Abbasi (31726).
Zain ul Hassan (30453).
Farhan Javaid (31744).
Zain ul Abideen (29893).
Syed Ali Ghayas Haider Kazmi (30516).
Submitted to:
Mam. Ayesha Fayyaz.
Date:
07-06-2021.
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Contents
Introduction of brand ................................................................................................................................. 3
Style .............................................................................................................................................................. 4
Target ........................................................................................................................................................... 5
Market.......................................................................................................................................................... 6
4P Promotion ............................................................................................................................................... 7
Position Map .............................................................................................................................................. 11
Advertising................................................................................................................................................. 12
Mood Board ............................................................................................................................................... 16
Final Image ................................................................................................................................................ 17
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Name: Asfand Yar Aslam
ID: 31749.
Introduction of brand
Chanel is a French luxury fashion house. It was founded by Coco Chanel in 1909 around 112 years ago.
Coco Chanel was a fashion designer. Alain Wertheimer and Gerard Wertheimer are the current owners of
the company. They are the grandsons of Pierre Wertheimer. Pierre was the business partner of Coco
Chanel. In 1921 Chanel became the first major fashion designer to present their own perfume. In 1925 she
introduced Chanel Suit. The suit consisted of a collarless jacket and a well-fitted skirt. In 1926 Chanel
presented their first little dark dress, another plan ahead of the time. In 1955 Chanel design a handbag
known as Classic Flap bag that really took over the world.
Coco Chanel passed away in 1971 but her brand lives forever. Now Chanel have 310 stores and they
serve their products worldwide. In 2018 Chanel have 20,000 employees and in 2019 its net income is 214
billion Euro.
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Name: Osama Azhar Sheikh.
ID: 31771
Style
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Coco Chanel adhered to one explicit style for the length of her life, in this manner making a
particular signature style. A few attributes of her style include: Simplicity, elegance and comfort.
Black and white tones are the critical components of her style. She Focus on style and not
examples. Chanel style is as immortal and exemplary from tweed skirt suits to the little dark
dress. The famous things of Chanel including the "little dark dress", the Chanel Suit and the
Chanel No. 5 Perfume interpret the sheer simplicity, expectation, freedom and refinement.
•
Karl Lagerfeld was known as the creative director of the French fashion house Chanel.
Lagerfeld's method of regarding the brand legacy was not by emulating, yet emphasizing on it.
Chanel from an inheritance brand into quite possibly the most compelling style powers on the
planet utilizing his commendable expertise as a designer, yet his sharp mind and his characteristic
comprehension of both high and low culture.
•
The designer had an enormous jargon of Chanelisms to play with—including the tweed suit, the
lbd, stitching, the camellia, golden chains (used to weigh down jackets, and for belts and bag
chains), the number five etc. To that he added the picture of Chanel herself. He likewise made the
double-C logo that became conspicuous all over the place, similarly as the world.
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Name: Asfand Yar Aslam
ID: 31749.
Target
Chanel woman is young, modern, confident and powerful woman. Our product is for the young and old.
We are targeting the upper middle class who have higher income group.
Profession: Managers, CEO and celebrities.
Region: Middle East.
Gender: Woman.
Age: 18-55 years old.
Education: College or above.
Family: Single, married or in relationship.
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Name: Syed Ali Ghayas Haider Kazmi
ID: 30516.
Market
Focused Region:
Middle East & Gulf States
Although our Chanel Handbag can attract members of elite class
all over the globe, however, we shall focus on the diverse region
of Middle-East. Gulf states are now business hubs and home to
millions of business men & women, entrepreneurs and global
social elite.
Our product – Chanel Handbags are priced high and retail at a
Minimum of $2,200 upwards of $9,000. Therefore, the high
income region of middle east suits our product.
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Name: Zain-ul-Abideen.
ID :29893.
4P Promotion
Reincarnation film by Chanel
“Reincarnation” is the new short film created and directed by Karl Lagerfeld to accompany the
CHANEL Paris-Salzburg 2014/15 Métiers d'art collection shown on December 2nd, 2014 in Salzburg.
This new short film was the perfect opportunity for Karl Lagerfeld to develop an artistic collaboration
with Pharrell Williams, a close friend of the House and personal friend of the designer. In fact, the
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artist composed and wrote the lyrics to "CC the World," the original soundtrack for Reincarnation, and
he also plays one of the lead roles and will be, along with Cara Delavigne, the face of the upcoming
campaign of the Paris-Salzburg 2014/15 Métiers d'art collection.
Once upon a time by Karl Lagerfeld Chanel
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Fashion Chanel Muse
CARA DELEVIGINE, 2014
Delavigne doubted on channel Haute Couture runway for spring 2021, yet her relationship with the house
ultimately delivered a much greater first: the debuted of her singing vocation. The world originally treated
to the models voice in Reincarnation film campaign. The short likewise acquainted her with Pharrell
Williams, who helped produced her first single.
WILLOW SMITH, 2016
Lagerfeld loves an it - young lady, and everyone was really energized when he tapped Smith for a new
eyewear crusade. She is likewise one of only a handful few individuals that can pull of Lagerfeld propelled biker gloves at a design show (other than Karl, clearly).
Ambassador of Chanel, true Parisian Caroline de Maigret
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CELEBRITIES ENDPORSEMENT OF CHANNEL FIVE PERFUMES
CHANEL N°5 advertising film from 2004
"Le Film" by Baz Luhrmann, with Nicole Kidman
Discover the fragrance on chanel.com
Music: "Clair de lune" (in "Suite Bergamasque," by Claude Debussy, performed by the Sydney
Symphony Orchestra).
THE FILM NICHOLE KIDMAN –CHANEL FRAGRANCE
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Name: Zain ul Hassan.
ID: 30453
Position Map
PRESTIGE PRICE
MASS MARKET
EXCLUSIVITY
AFFORDABILITY
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Name: M. Annas Abbasi.
ID: 31726
Advertising
SPRING SUMMER COMPAIGN 2021
COMPAIGN: Summer 2021
PHOTOGRAPHER:Inez van lamsweerde and Vinoodh Matadin
[paris]
WRITER: DARA PRANT.
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COMPAIGN:Summer 2020
PHOTOGRAPHER:Steven Meisel
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COMPAIGN:Spring 2018
PHOTOGRAPHER:karl Lagerfeld
Keira Knightley
Margot Robbie
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Lily Allen
Black Lively
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Name: Farhan Javaid
ID: 31744
Mood Board
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Final Image
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