6/28/2013 Color Theory by Arch. Franz Allan M. Rodriguez, uap / Arch. Efren Esguerra, uap COLOR this is a phenomenon of light & visual perception that maybe described in terms of an individual’s perception of hue, saturation & lightness for objects, & hue, saturation, & brightness of light sources. CHROMATICS – The Science of Colors. 1 6/28/2013 TERMS TO KNOW Hue: Another name for color The term 'hue' denotes color, any color. It means the name of a color and can be used interchangeably with the word 'color'. Each hue in the spectrum has its own characteristic. Some are bright, some are dull; some are dark, some light, some are strong, some weak. Chroma: Intensity or saturation of color Value: The lightness or darkness of a color. Tint: Color + White Tone: Color + Grey Shade: Color + Black Key Color: Dominant color in a color scheme or mixture. 2 6/28/2013 Red - is a very aggressive color. It is not often used in large areas for bedrooms as it is a stimulating color, but used to highlight and create the element of romance, love and passionate luxury through the use of drapery, bed linen and accessories. Red is a vibrant color, a powerful color. It is good for drapes, Lobby, etc. Psychology: Warm, Stimulate, Generate Aggression, Angry, Assertive, Exciting, Strength, Excitement, Vitality, Physical Power, Flatters Skin Color, Advances, Luxury, Power, Danger Signal, Stop Signal, Arouses, Hot, Passionate, Rich, Celebratory, Luck, Love, Romance, Courage, Fire, Vigorous, Luxury, Bold, Brave, Increases Blood Pressure, Increases Respiratory Rate, Aids Digestion, Increases Strength, Bullying, Physical, Impulsive, Sensuous, Extreme, Athletic. RED Hues of Red 3 6/28/2013 Blue – the word itself is derived from the Old French word bleu. - it’s the color of intellectual activity & influence the mood & feelings evoked in a space. - It is the ideal color for reception areas as it is formal, conservative and balancing. Psychology: Cool, Tranquilizer, Healing, Peace Bringing Properties, Relaxing, Restful, Openness, Expansiveness, Sedative, Formality, Water Association, Fresh, Airy, Sense Of Wellbeing, Refreshing, Lowers Blood Pressure, Justice, Slows Respiratory Rate, Antidote For Red, Conceptual, Responsible, Serenity, Loyalty, Dogmatic, Pragmatic, Rigid, Manipulative, Conservative, Authoritative, Smart, Balancing, Masculine or Feminine, Spatial, Heavenly. BLUE Hues of Blue 4 6/28/2013 Yellow - is the happiest and cheerful color to use in interior design and decorating. Psychology: Sunshine, warmth, fun, happiness, warning, friendship, caution, slow, intelligence, cowardice, love, animal crossing, Mardi Gras, summer, lemons, Easter, autumn, electricity, liberalism, hope, optimism, imagination, curiosity YELLOW Hues of Yellow 5 6/28/2013 Green– the secondary color which is a product of blue & yellow. - it has a nerve calming effect and is ideal in bathrooms and bedrooms as it has relaxing and calming properties. - It can be used with a wide brush, and highlighted with bold accents, just like flowers popping out from under their leaves. Psychology: Cool, Relaxing, Restful, Discreet, Security, Harmony, Calming, Steady Nerves, Balance, Elegant, Sophisticated, Envy, Jealousy, Inexperience, Quietly Social, Wealth, Refreshment, Compassion, Rejuvenation, Balance, Growth, Birth, Expansiveness, Moderation, Conventional. GREEN Hues of Green 6 6/28/2013 Violet– the secondary color which is approximately nearer to blue. - Violet is a spectral color which is closer to blue, while Purple is a combination of red and blue or light violet. The purples are colors that are not spectral colors – purples are extra-spectral colors. - Violet is great for girls bedrooms as it is peaceful and calm. - works well in working or learning areas. Psychology: Well Balanced, Restful, Promotes Peace And Calm, Serene, Regal, Dignified, Elegance, Day Dreaming, Spiritual, Royalty, Supremacy, Quietness, Reverence, Lowers Blood Pressure, Internal Dialogue, Philosophical, Thinking, Creativity, Mourning. VIOLET Hues of Violet 7 6/28/2013 Orange– the secondary color which occurs between red and yellow in the visible spectrum. - use where there will be large congregations of people as it decreases irritability and hostility and improves social behavior. - useful in large learning institutions like universities and schools. - popular color choice for teenager children’s bedrooms as it is cheerful, happy and active and has anti depressive properties. Psychology: Warm, Anti Depressant, Happiness, Joyfulness, Cheerful, Assertive, Dynamic, Spontaneous, Liveliness, Welcoming, Social, Pleasure Seeking, Extroverted, Exuberance, Decreases Irritability And Hostility, Emotional, Active, Boldness, Improves Social Behavior, Induces Appetite. ORANGE Hues of Orange 8 6/28/2013 Black– the color of objects that do not emit or reflect light in any part of the visible spectrum; they absorb all such frequencies of light. Although black is sometimes described as an "achromatic", or hue-less, color, in practice it can be considered a color. Psychology: Black is the color of authority and power. It is popular in fashion because it makes people appear thinner. It is also stylish and timeless. Black also implies submission. Priests wear black to signify submission to God. Some fashion experts say a woman wearing black implies submission to men. Black outfits can also be overpowering, or make the wearer seem aloof or evil. White– a color, the perception of which is evoked by light that stimulates all three types of color sensitive cone cells in the human eye in nearly equal amounts and with high brightness compared to the surroundings. Psychology: Brides wear white to symbolize innocence and purity. White reflects light and is considered a summer color. White is popular in decorating and in fashion because it is light, neutral, and goes with everything. However, white shows dirt and is therefore more difficult to keep clean than other colors. Doctors and nurses wear white to imply sterility. Color Wheel - A color circle, based on red, yellow and blue, is traditional in the field of art. Sir Isaac Newton developed the first circular diagram of colors in 1666. Since then, scientists and artists have studied and designed numerous variations of this concept. Harmony can be defined as a pleasing arrangement of parts, whether it be music, poetry, color, or even an ice cream sundae. In visual experiences, harmony is something that is pleasing to the eye. It engages the viewer and it creates an inner sense of order, a balance in the visual experience. When something is not harmonious, it's either boring or chaotic. 9 6/28/2013 WHAT IS A COLOR SCHEME A Color Scheme is a combination of colors that harmonize with each other. Mono-chromatic: Using one color (hue) throughout, utilizing that colors various tints, tones and shades. When using a monochromatic scheme using multiple textures creates character and maintains unity. 10 6/28/2013 WHAT IS A COLOR SCHEME A Color Scheme is a combination of colors that harmonize with each other. Analogous: Using three colors (hues) that are neighboring each other on the color wheel. These schemes can be warm or cool since colors are adjacent on the color wheel. 11 6/28/2013 WHAT IS A COLOR SCHEME A Color Scheme is a combination of colors that harmonize with each other. Complementary: Using two colors (hues) that are opposites such as red and green or violet and yellow. Choose varying tints tones and shades which will give the bold dramatic effect you are looking for. 12 6/28/2013 13 6/28/2013 WHAT IS A COLOR SCHEME A Color Scheme is a combination of colors that harmonize with each other. Triadic: Using three colors (hues) that are equal distance apart on the color wheel, such as red, yellow and blue or using secondary colors yellow-green, blue-violet, and red-orange. 14 6/28/2013 WHAT IS A COLOR SCHEME A Color Scheme is a combination of colors that harmonize with each other. Achromatic: use only black, white and grey, they posses no other hue. They are restrained and sophisticated. 15 6/28/2013 TIPS on choosing schemes: 1. Walls, floors, ceiling - People feel more comfortable in room with light ceiling, medium walls and dark floors and it corresponds to the color of sky, foliage and earth respectively. 2. Proportions of the room - If a room is too large, the effect can be subdued by using dark colors and complementary color schemes. If the room is too small, it can be made to appear larger by the use of light colors and monochromatic and analogous color schemes. 3. Larger areas on façade should be painted with light colors with small horizontal bands painted in dark colors. 4. Choice of color scheme also depends upon the nature of projects. For residential areas, harmonious color schemes (monochromatic or analogous) are preferred. 5. In the Philippines, warm colors are much preferred at the exterior & landscape complements the overall effect of the building. LMD: Light, Medium and Dark - How you use these colors can affect the overall appearance of your room. • Light- Is the Background- this is usually easy to achieve since most rentals are equipped with light to off-white walls. • Medium- Large furniture and windows - Since the color of these objects will blend with the above lighter selection, the medium furniture will ground the room and give it a foundation. • Darker- Accessories. Since your eye is drawn to a darker more intense color you will be able to arrange you accessories in a manner to guide the eye flowing through your room. 16 6/28/2013 Plate #1: Solve the following: 1. Room for a newly-wed couple who wanted a tropical setting as the theme. 2. Room for an 8 year old toddler. Throwing tantrums, hitting, biting, screaming, and other less-than-adorable behaviors are normal for toddlers. (can change bed design) 3. Room for a person with anxiety disorders. Anxiety disorders are those that are characterized by excessive and abnormal fear, worry and anxiety. 4. Room for a person with an eating disorder, characterized by an obsessive concern with weight and disruptive eating patterns. 5. Room for a 57 year old suffering from a Coronary Heart Disease. Plate #2: Unique Color Wheel 17 6/28/2013 Color Theory by Arch. Franz Allan M. Rodriguez, uap / Arch. Efren Esguerra, uap 18