International Journal of Trend in Scientific Research and Development (IJTSRD) Volume 5 Issue 3, March-April 2021 Available Online: www.ijtsrd.com e-ISSN: 2456 – 6470 An Empirical Study on Quality Management Practices Related to Hatsun Products Saravanan. S1, Menaka. G2 1Assistant Professor, 2Scholar, 1,2Department of Management Studies, Anna University (BIT Campus), Tiruchirappalli, Tamil Nadu, India ABSTRACT The objective of this paper is to review the client perception on Total Quality Management (TQM) and structure performance. Total Quality Management (TQM) plays a vital role within the Hatsun Agro product trade in rising the productivity and quality of milk product. This paper seeks to conduct a study to judge the variables of Total Quality Management within the Hatsun Agro product sector. an intensive literature survey indicates that there are a unit some vital TQM variables like Quality Culture, worker Focus, and Operations Focus as well as Continuous Improvement, client Focus and Competitive Management ways. The study has provided Associate in nursing integrated framework on the variables that are vital to think about for rising quality management within the Hatsun Agro product ltd. How to cite this paper: Saravanan. S | Menaka. G "An Empirical Study on Quality Management Practices Related to Hatsun Products" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 24566470, Volume-5 | IJTSRD39921 Issue-3, April 2021, pp.632-634, URL: www.ijtsrd.com/papers/ijtsrd39921.pdf KEYWORDS: Total Quality Management, Total Quality Management practices, Organizational Performance Copyright © 2021 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0) INTRODUCTION Quality management practices are completely represented and similarities between practices are discerned. During a massive set of articles, we tend to initial outlined an inventory of all the practices instructed. Then we tend to took every apply, one at a time, analyzing it and asking ourselves if it absolutely was completely different or such as the antecedently analyzed practices. The 10 following practices resulted during this process: high management commitment and support, quality organization, worker coaching, worker participation, quality management of suppliers, client focus, continuous support, quality system improvement, info and analysis, and also the use of applied math quality techniques. The farm trade nowadays is moving towards delivery innovation in farm product with a selected specialize in added product, which provides the corporate huge scope to venture into added product like custards, desserts, puddings, sauces, mousse stirred food and nectars. Increasing demand for branded and preplaced farm product is additionally increasing, significantly in urban centers, because the population with higher income and larger health awareness will definitely select quality farm product which will have a positive impact on the line of products of the corporate. REVIEW OF LITERATURE 1. "A Literature Review on Quality Management Practices”, International Journal of Science & Engineering Development Research (www.ijrti.org), and @ IJTSRD | Unique Paper ID – IJTSRD39921 | ISSN: 2455-2631, Vol.6, Issue 3, page no.145 - 149, March-2021. 2. M.N.Qureshi, Faisal Talib, and Zillur Rahman For milk products, a Pareto study of total quality control variables that are crucial to performance. Volume 4 of the International Journal of Quality Research was published in 2016. 3. TQM Implementation and its Effect on Organizational Efficiency in Developing Countries: A Case Study in Libya, FuziAbusa, PhD Dissertation. The University of Wollongong wrote this article in 2017. 4. Critical Success Factors of Complete Quality Control in Milk Products, Neha Kalra Annoppant, Vol. 2, no. 8, 2017, International Journal of Economy, Management, and Social Sciences. 5. Dara Schniederjans and Marc Schniederjans , Fresh Perspectives on a Systemic Contingency Process. Quality Control and Creativity. Vol. 1, no. 2, International Journal of Quality Innovation, 2017. 6. Amul, An Experiment in Rural Economic Development; 2015 edition, Singh S.P. Kelley L. Paul. 7. Raj Kumar and Mamta Patel., A Literature Review on TQM Implementation in Milk Products Using the PDCA Method. No. 2, issue 6, 2018. International Journal of Research in Technical Studies. Volume – 5 | Issue – 3 | March-April 2021 Page 632 International Journal of Trend in Scientific Research and Development (IJTSRD) @ www.ijtsrd.com eISSN: 2456-6470 8. Complete Quality Control in Jordan's Top Rank of Milk Products Mujbil Al-Marsumi Jordan Journal of Mechanical and Industrial Engineering, Volume 3, Number 1, January 2019. 14. Zairi (1998) provided a comprehensive tool for organizations to undergo a two-stage external and internal benchmarking exercise, and stressed the role of leadership for implementing continuous improvement. 9. Amul and Anand Pattern of Milk Cooperatives, Taimni K.K (2019). 15. Total Quality Management: Key Principles and Case Studies, D.R. Kiran (2016). 10. Ahire (2019) Big vs. Small Business Quality Control The Journal of Small Business Management is a publication devoted to the management of small businesses. 11. J.H., Kirk, (May-June 2020). TQM is being used by dairies to enhance milk consistency and food safety. Vol. 53, No. 3 (California Agriculture). 12. Satbir Singh, Euan Fleming and Tim Coelli (2002) analyze the impact of the liberalization policy on cooperative dairy plants in India in their paper "Efficiency and Productivity Analysis of TQM in Cooperative Dairy Plants in Haryana and Punjab States of India." OBJECTIVES 1. To study the socio economic profile of the employees. 2. To study the perception on Quality related milk products. 3. To study the relationship between perception and socio economic profile. METHODOLOGY Primary and secondary methods were used for data collection for the purpose of this analysis. From a formal questionnaire and personal interview, the primary data was obtained. Business blogs, newspapers, textbooks and other publications were obtained with the secondary data. 13. Quality without Tears, by Philip Bayard Crosby, was published in 1984, Quality control methods and management theory. FRAMEWORK Socioeconomic profile Relationship Occupation Income Education Leadership Expectation Life skills Sustaining Employee involvement Customer focus Strategic planning Customer Perception Quality Quality Management Practices Process management Supplier relations Information analysis Product Quality DISCUSSION AND CONCLUSION This paper is submitted by key focus of this study was the introduction of the TQM for Hatsun merchandise, that plays a crucial role within the economic and social development method. However, this sector has to follow the instance of productive organizations worldwide and improve its structure Performance so as to contend with success in a very world market. Implementation of TQM Hatsun Agro product ltd has been shown to be necessary for its survival and development. Hatsun products should thus take action on numerous parts associated with worker focus, like coaching and development, worker participation and reward management, so as to enhance worker morale and to create them a lot of committed to their work. Reference [1] Crosby, P. B., Quality without Tears, McGraw Hill, New York, 1984. [2] Crosby, P. B., completeness: Quality for 21 century, Dutton Publisher, New York, 1992. [3] Dara Schniederjans and Marc Schniederjans. Quality Management and Innovation: New Insights on a @ IJTSRD | Unique Paper ID – IJTSRD39921 | Service Quality Structural Contingency Framework. International Journal of Quality Innovation, vol. 1, no. 2, 2015. [4] Easton, G. S. and Jarrel, SL., The effect of total quality management on corporate performance: an empirical investigation, Journal of Business, Vol. 71, 1988 [5] Faisal Talib, ZillurRahman and M. N. Qureshi. Pareto Analysis of Total Quality Management Factors Critical to Success for Service Industries. International Journal of Quality Research, vol. 4, 2010. [6] FuziAbusa. TQM Implementation and its Impact on Organizational Performance in Developing Countries: A Case Study in Libya. PhD Thesis. University of Wollongong, 2011. [7] Singh S. P., Kelley L. Paul; Amul: An Experiment in Rural Economic Development; 2015 edition. [8] NehaKalraAnnoppant. Critical Success Factors of Total Quality Management in the milk products. International Journal of Economy, Management and Social Sciences. Vol. 2, no. 8, 2017. Volume – 5 | Issue – 3 | March-April 2021 Page 633 International Journal of Trend in Scientific Research and Development (IJTSRD) @ www.ijtsrd.com eISSN: 2456-6470 [9] Mamta Patel and Raj Kumar. TQM Implementation through PDCA Approach in Milk Products - A Literature Survey. International Journal of Research in Technological Studies. Vol. 2, issue. 6, 2018. [10] DaraSchniederjans and Marc Schniederjans. Quality Management and Innovation: New Insights on a Structural Contingency Framework. International Journal of Quality Innovation, vol. 1, no. 2, 2017. [11] Ahire (2019) Quality Management in Large vs. Small Firms. Journal of small business management. Hire et. al. (2019). @ IJTSRD | Unique Paper ID – IJTSRD39921 | [12] J. H. Kirk, (May-June 2020). Dairies adopt TQM to improve milk quality and food safety. California agriculture, Vol. 53, No. 3. J. H Kirk et. al. (2020). [13] "A Literature Review on Quality Management Practices”, International Journal of Science & Engineering Development Research (www. ijrti. org), and ISSN: 2455-2631, Vol. 6, Issue 3, page no. 145 149, March-2021. Volume – 5 | Issue – 3 | March-April 2021 Page 634