Introduction: Victoria secret Victoria’s Secret, founded in 1977, is an American designer and marketer of women’s lingerie, with over 1000 franchise stores throughout the globe, as well as a website catering to online shoppers. In previous years, its global success, especially in the US has led to Victoria’s Secret being one of the largest retailers of intimate-wear in the fashion industry. Its success mostly due to its intricate designs that are able to capture the attention of young, as well as middle aged women and collaborations with famous fashion designers such as Brian Atwood and Zana Bayne. About The Fashion industry (Lingerie Market) The lingerie market is continuously expanding as many women intimate wear stores are attempting to appeal to a wider range of women, recently attempting to appeal to women in developing countries. According to research conducted by Zion Market Research, the global lingerie market was valued at approximately 38.19 billion in 2017 and is predicted to grow at a steady rate to 59.15 billion in revenue by the end of 2024, with an approximate annual growth of 6.45 per cent. The major issue The Global Lingerie Market Size and Forecast is showing a positive growth in the lingerie market. Victoria’s secret franchises being a part of the growing Lingerie Market, has had a decline in its net sales revenue beginning from 2017, with 53 stores closing in the year of 2019. New York Times declared Victoria's Secret a name in "steady decline” and Wall Street Journal also claims it has ‘lost its appeal.’ We will be discussing the underlying causes of their declining revenue and some ways the retailer can combat this. Ad: -appeals to current women’s social values about body and self acceptance, by supporting different body types -hashtag and post highlight the company’s compassion and empathetic views towards ALL women body acceptance + association with VS= shows VS supports positive message Victoria’s Secret Net Sales Revenue (USD) worldwide from 2010 to 2018 (in million U.S. dollars) https://www.globenewswire.com/news-release/2018/06/27/1530396/0/en/Global-LingerieMarket-Will-Reach-USD-59-15-Billion-by-2024-Zion-Market-Research.html https://www.bbc.com/news/business-46268408 Perfectly crafted for any and all women. No matter what size or shape you are, love yourself. #loveyoursizeVS \
