I. Enumeration 1. Every business is managed through what three major functions? a. finance, marketing, and operations management 2. Give atleast four responsibility of Operation Management a. planning, coordinating, and controlling the resources needed to produce a company’s products and services 3. What are the types of forecasts? a. Economic, Technological, Demand 4. What are three important factors in Planning Service Capacity? a. 1. The need to be near the customer., The inability to store the services., The degree of volatility of demand. 5. Give the external elements of SWOT analysis. a. . opportunities and threats II. Fill in the Blanks 1. ______________ is a business function that is responsible for managing cash flow, current assets, and capital investments. a. Finance 2. ________________ is a business function that is responsible for sales, generating customer demand, and understanding customer wants and needs. a. Marketing ________________ is a business function that is responsible for planning, coordinating, and controlling the resources needed to produce a company’s products and services a. operations management _________________ is responsible for increasing the organization’s efficiency, which means the company will be able to eliminate activities that do not add value a. .Operations Management 3. 4. 5. At a factory, the transformation process is a (an) change of raw materials and components into products. a. Physical 6. _______________ describes the process of imagining, creating, and iterating products that solve users' problems or address specific needs in a given market. a. Product Design 7. _________________ is concerned with the design of services and making them better suit the needs of the service’s users and customers. a. Service Design 8. Product design and choice of location are examples of _______ decisions a. strategic 9. ______________ is defined as the ratio of output to input. a. Productivity 10. _______________measures over time enables managers to judge organizational performance and decide where improvements are needed. a. Tracking productivity III. Multiple Choices 1. The finance function is responsible for a. sales, generating customer demand, and understanding customer wants and needs b. plans and coordinates all the resources needed to design, produce, and deliver the merchandise to its various retail locations c. planning, coordinating, and controlling the resources needed to produce a company’s products and services d. managing cash flow, current assets, and capital investments 2. e. e) efficiency and costs Ans: d Which of the following is not true for business process reengineering? a. It can increase efficiency. b. It cannot be used to improve quality. c. It can reduce costs. d. It involves asking why things are done in a certain way. e. It involves redesigning processes. Ans: b 3. . Which of the following is not an input? a. services b. managers c. buildings d. technology e. information Ans: a 4. 5. 6. 7. 8. . Operations management is responsible for orchestrating all the resources needed to produce the final product. This includes all of the following except ______________________________________. a. obtaining customer feedback b. arranging schedules c. managing inventory d. controlling quality e. designing work methods Ans: a . An example of an operation that does not add value is ____________________________. a. removing iron ore from the ground and shipping it to a steel mill b. filling the underground gasoline tanks at a service station c. making a wedding cake d. moving components to a warehouse for storage until the factory needs them e. moving luggage from a cab to the airport ticket counter Ans. D What two numbers are contained in the daily report to the CEO of Walt Disney Parks & Resorts regarding the six Orlando parks? a. yesterday's forecasted attendance and yesterday's actual attendance b. yesterday's actual attendance and today's forecasted attendance c. yesterday's forecasted attendance and today's forecasted attendance d. yesterday's actual attendance and last year's actual attendance e. yesterday's forecasted attendance and the year-to-date average daily forecast Ans. A Competitiveness doesn't include: a. Productivity b. Effectiveness c. Profitability d. Operations Strategy e. Operations Management Ans. c In the 1970's and 1980's in the USA, organizations concentrated on: a. marketing and financial strategies b. operations strategies c. improving quality d. revising mission statements e. environmental issues Ans. A 9. . Which of these factors affects productivity? a. methods and technology b. workers c. management d. a and b only e. all of the above Ans. E 10. . Productivity is expressed as: a. output plus input b. output minus input c. output times input d. output divided by input e. input divided by output Ans. D IV. ESSAY 1. What is the “role” of operations management? (5 pts) 2. What must companies do in order to be successful with Web-based on-line shopping? (10 pts) 3. Explain the Difference between Product Design and Service Design. (10 pts) 4.
