City University Department of Business Administration Course: Marketing Communicaion (MKT 604) Semester: Spring-2019, Student’s Name: Student’s ID: 1.What do you mean by advertising? Ans: 1.8=8 2.What does occur in case standardization? a)Different products for different countries b)Same product across the countries c)both a& b 3. What do you mean by brand parity ? Ans: 4. Loyal customer is the ____________________of the company. a)strength b)opportunity c)threat d)weakness 5. Public relations help a) reduce rumor b) make publicity c)a only d)both a& b 6. Skilled employees are the __ of company. a)strength b)opportunity c)threat d)weakness 7. Marketing tactics a) guide day by day activities b) support marketing strategies c) a only d)both a & b 8. Adaptation refers to a) different marketing strategies for different countries b)same strategy for all over the world c)only language may be different d)all of the above 9. What type of tools direct marketing includes? Ans: 10. Why should we use marketing communication?