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6 lessons on change from
Who Moved My Cheese by Dr
Spencer Johnson
Mark
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Jun 20, 2017 · 3 min read
Coauthor of The One Minute Manager, Dr Spencer Johnson tells
us a story about 4 characters who live in a maze and learn to deal
with unexpected change. This is a business classic although the
lessons it teaches are not limited to just managers and employees.
INTRODUCTION:
Who Moved My Cheese?
Who moved my cheese is a fable about four characters who live in
a maze and they all love cheese. When the cheese disappears,
Scurry and Sniff enthusiastically head out into the maze to find
new cheese. On the other hand Hem and Hall feel betrayed and
complain. They waste their time and energy hoping the old cheese
will return. Hall realizes the old cheese won’t return so he sets out
into the maze in search for new cheese. He writes what he learns
on the walls hoping that Him will follow him. Eventually he
discovers new cheese and sees that Scurry and Sniff were already
there. Cheese a metaphor for what you want to have in life. It
could be a good job, loving relationship, money or health. The very
core message of the book is this: things constantly change so we
must adapt. The quicker we adapt a change the more satisfied will
be with.
Tim was an author and sold books on Amazon. He got paid $5.00
every time someone bought his book. This was his cheese. He
loved his cheese but Amazon made a change to their way of paying
authors. They introduced a new program called Kindle unlimited,
where customers could download his book for free. The catch is
that he only got paid for the amount of pages that customers read.
He didn’t like this. His sales were dropping. He got angry at
Amazon for taking his cheese. He spent weeks sending nasty
emails to Amazon about why they should give his cheese back and
complaining to his friends. Then there was Dave. He was an
author as well instead of complaining, Dave sought out new cheese
this brings us to few lessons on Change:
LESSON 1:
Change Happens
They keep moving the cheese. Dave accepted that change is
inevitable. Amazon is constantly updating their business systems
to meet the demands of their customers.
LESSON 2:
Anticipate Change
Get ready for the cheese to move. Dave expected things to change
so he was not surprised when Amazon changed their payment
system.
LESSON 3:
Monitor Change
Smell the cheese often so you know when it’s getting old. Dave was
able to anticipate change because he kept up with the latest news
about Amazon. He talked with other authors and paid attention to
the frequent emails Amazon sent him.
LESSON 4:
Adapt To Change Quickly
The quicker you let go of old cheese the sooner you can enjoy new
cheese. Dave knew that hanging around and complaining would
not change amazon’s payment system so instead he quickly
adapted to the change.
LESSON 5:
Change
Move with the cheese. To adapt to the change Dave thought of
ways to boost the sales with the new payment system. Through
brainstorming and creative thinking he was able to come up with
several techniques that would encourage the reader to read more
pages in his books. One technique was to combine books that
weren’t selling into one that was that way the reader was likely to
read everything, as a result his sales began increasing again.
LESSON 6:
Enjoy Change
Enjoy the taste of new cheese. Dave was happy that his work paid
off. His success didn’t end there. He created an on-line course to
teach people how they could adapt to Amazon’s new payment
system and it sold like hotcakes.
“Life moves on and so should we”
— — -Spencer Johnson
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Originally published at The Insider Tales.
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