Technological Environment
The technological environment relates to the availability and adoption of existing and emerging
technologies that enhance productivity, reduce costs, and improve quality of products. In the case
of Cheddaquarium due to the huge rise in gourmet cheese spreads over the last decade,
Cheddaquarium expects demand to develop by 15% over the next 5 years. 80 % of
Cheddaquarium's retail customers were willing to purchase cheese products via email or the
internet. Currently, only wholesale transactions are available online. At present, the company is
not that good at technology. However, there are few improvements that the business wants to
improve, for example, 30 per cent of its customer enquiries did not result in a transaction due to
long waits for details, online enquiries. So, this is a challenge for the company, since they need
to update their online survey system while other rivals are ahead. Furthermore, the facility
CHEESE 3 requires an upgrade to its primary cheese forming and pressing equipment.
.